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Amazon taps tech, employees to thwart 10B scam listings

Amazon used machine learning and 10,000 employees to prevent over 10 billion fake listings from being posted on its site last year, up 67% from 2019, and it also destroyed 2 million counterfeit items that arrived at its warehouses, according to a company report. Amazon said it invested over $700 million last year to fight counterfeits, but it noted that an increasing number of scammers are trying to capitalize on the rise in e-commerce shopping spurred by the pandemic.

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