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Industry News
Meet today's new digital consumer: Generation Novel
9/9/2020

The coronavirus pandemic drove digital consumerism and gave rise to Generation Novel, which Brian Solis describes as "a growing cross-generational psychographic of digital-first consumers galvanized by the disruptive effects of COVID-19." He looks at six aspects of the "new normal" driven by Gen N and offers a five-step "game plan" to reach them.

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