Rite Aid is partnering with digital media and analytics firm Quotient to roll out Rite Aid Performance Media, an ad platform that can be used to execute digital media campaigns and coupons via the drug retailer's digital properties, offsite programmatic display, digital out-of-home and social media. Rite Aid is touting full closed-loop measurement and performance transparency.
Rite Aid taps the retail ad platform trend with new tool
Sign up for SmartBrief for Health Care Marketers
Health care marketing news
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.