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Rite Aid taps the retail ad platform trend with new tool

Rite Aid is partnering with digital media and analytics firm Quotient to roll out Rite Aid Performance Media, an ad platform that can be used to execute digital media campaigns and coupons via the drug retailer's digital properties, offsite programmatic display, digital out-of-home and social media. Rite Aid is touting full closed-loop measurement and performance transparency.

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