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4A's launches agency guide on brand safety

The American Association of Advertising Agencies in collaboration with IAB Tech Lab, the Trustworthy Accountability Group and the Brand Safety Institute, has created a Brand Safety Playbook for agencies and clients. "[T]his sets the framework for brand safety in total, which is inclusive of fraud and malware," says Louis Jones of the 4A's, adding, "We have to look at this as an evolving landscape."

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