Wieden+Kennedy, Havas, Publicis Groupe, Dentsu, IPG, WPP and Omnicom have teamed on a Common Ground alliance to create a campaign for the UN spotlighting global issues such as climate change, inequality and poverty. The Common Future Project will target YouTube users to raise awareness of issues, and each company is also focusing on a specific Sustainable Development Goal adopted by the UN.
Sign up for SmartBrief on Sustainability
News about the future of sustainable business
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.