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Advertising's big hitters unite on Common Ground

Wieden+Kennedy, Havas, Publicis Groupe, Dentsu, IPG, WPP and Omnicom have teamed on a Common Ground alliance to create a campaign for the UN spotlighting global issues such as climate change, inequality and poverty. The Common Future Project will target YouTube users to raise awareness of issues, and each company is also focusing on a specific Sustainable Development Goal adopted by the UN.

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