When mistakes are made, company leaders must issue a quick, honest apology that details what went wrong and how they intend to fix it, write Sandra Sucher and Shalene Gupta. "No matter how eloquent the apology, people will not forgive a company that does not back up its words with concrete action to remedy the harm it has caused -- and prevent it from happening again," they write.
Corporate apologies must be backed by action
Sign up for SmartBrief on Sustainability
News about the future of sustainable business
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.