Many employees will be skeptical or fearful of COVID-19 vaccines, and while employers can require vaccinations, they'll succeed more with strong, empathetic and clear communication that aligns with employee well-being, public health communications and company policies, writes Inspire PR Group founder Hinda Mitchell. "Going in with a 'vaccinate or else' message is sure to fail, while a well-crafted set of messages will build a favorable climate for future vaccination requirements," she writes.