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Use predictive tech to improve email customization

Marketers should employ predictive marketing technology to send relevant, personalized emails to consumers, such as added-value offers or early access to new items, writes Mike Austin. Reconnect with disengaged shoppers by reminding them of why they used to love your brand and send messages to bargain shoppers and large spenders that cater specifically to them with low-price offers or new luxury products, he writes.

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