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Women have advantage in crowdfunding, study finds

Women founders have an easier time than men in securing capital from crowdfunding platforms such as Kickstarter, because they are viewed as more trustworthy, an Indiana University study says. "What we found in crowdfunding is that the perception of competence is less important because this is such an early stage in a project; what's more important is whether or not, as a funder, you trust the individual behind it," said Regan Stevenson, an assistant professor.

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