Beer brands are getting new products to market faster to keep pace with younger consumers who are less brand loyal than previous generations and prefer hard seltzers, ciders, kombuchas and other drinks, according to Greg Suellentrop, Anheuser-Busch's director of brewing and quality. "[W]e're trying to attract new drinkers to our company, and we're trying to make sure loyal drinkers are happy," he said.
Innovation, speed key to keeping legacy beer brands competitive
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