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US is drinking less alcohol, industry at standstill

Americans are drinking less wine, beer and spirits amid growing competition from low- or non-alcohol beverages and cannabis-infused drinks, Jeff Nowicki of Bump Williams Consulting told the audience at Wednesday's 24th Vineyard Economics Symposium at the CIA at Copia in Napa, Calif. "Alcohol per-capita consumption in the US is in a holding pattern," he said, noting that data from IRI indicates 46% of wine consumers are trying to pare back the amount of alcohol they drink.

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