Major brewers like AB InBev and MillerCoors may continue to see large market share due to their consistent sponsorships and advertising campaigns, but consumer interest is beginning to shift toward smaller craft brews, said Jim Watson, senior beverage analyst at Rabobank. If craft beer price points are set correctly, these smaller brands could take share in the mainstream category, he said.
Analyst: Craft brewers poised to take share from big beer firms
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