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O-I Expressions leverages top packaging trend, exec says

Owens-Illinois Expressions, a customization service offered by O-I that digitally prints colors, patterns and textures on glass, is capitalizing on what research states is the top trend in beverage packaging today, says Steffi Lenz, O-I Expressions' innovation project manager. "Two out of three people say, 'Yes, I would definitely buy it earlier or I would buy it if it's personalized to my lifestyle, and even one in four is willing to pay more for it," she says.

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