In a region that includes cities across Utah, Idaho, Montana, Wyoming and Colorado, Momentum Recycling has reignited glass recycling by creating partnerships to cover hauling costs. In Denver, its new glass processing plant increased statewide glass recycling from 6% to 23%, in part because "[c]itizens really want to see glass getting recycled rather than landfilled or downcycled into some other alternate use," says CEO John Lair.