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Data suggest wine is being overtaken by whiskey
7/30/2019

Millennials' preference for spirits over wine is becoming increasingly apparent, with Wine-Searcher reporting that younger users were up to seven times more apt to search for whiskey this February and March than were older users. Overall, data from multiple sources suggest that people are now searching for whiskey more frequently, and that more of them are doing so with an intent to purchase as compared with wine, writes Don Kavanagh.

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