Despite efforts by organizations such as the Roundtable on Sustainable Palm Oil, most British consumers are not familiar with sustainable labels or do not know enough about palm oil sourcing or labels to change their buying habits, according to a University of Cambridge study of 1,695 British consumers. Lead author Rosemary Ostfeld and her team recommend that "governments require consumer goods companies and retailers to buy identity-preserved certified palm oil, which can be traced back to the individual plantation," and advocate supplier transparency to improve accountability in the entire supply chain.
Study: British consumers need palm oil label clarity
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