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TBWA\Chiat\Day, Mtn Dew tease Super Bowl ad

TBWA\Chiat\Day New York revealed a 15-second teaser for Mtn Dew's Super Bowl spot, which features a pink street in "Melontown" touting the brand's Major Melon flavor. The ad closes with an excitedly barking dog carved from watermelons below a marquee that reads, "Life changing flavor is coming to the Super Bowl."