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Pink is the new orange for Kraft Mac & Cheese

Kraft is giving away 1,000 boxes of pink candy-flavored Mac & Cheese via an online lottery for Valentine's Day. The boxes include packets of a candy-coated pink powder, allowing the brand "to insert ourselves into relevant conversations" with "what might be the cheesiest Valentine's meal ever, both literally and figuratively," said Brian Neumann, senior brand manager of brand build and innovation at Kraft Heinz.