Share this story with a colleague

Microsoft puts cash on the table to lure app developers

Microsoft is going to extensive lengths to woo mobile application developers for its Windows Phone platform. Incentives include financing, free smartphones and high-profile spots in both its app market and Windows Phone advertising. "We have very limited resources, and we have to put them toward the platforms with the biggest bang for our buck," said Foursquare's Holger Luedorf, who added the company would probably not have written a Windows app without Microsoft's financial assistance.