When striving to bring your culture-first approach customer-centric, the author suggests hiring an employee for their culture instead of their skills, help employees build an emotional connection to the brand and ensure employee empowerment. The author notes that creating a strong organizational culture has "powerful payoffs" and create great business.
There are benefits to outsourcing lead generation that outweigh the cost, especially when you don't have the resources for a single employee to make this a key focus. "Outsourcing can save time on prospecting, identifying the most qualified leads, and setting up meetings between those leads and your rock-star salespeople," Ryan Myers writes.
The 2019 Employee Benefits survey by the Society for Human Resource Management found that employers rank allowing for employees to save and invest, ensuring health care, having wellness resources, paying down student debt, vacation time and being family-friendly as the top benefits employees want. The survey found 86% of employers think health-related benefits are the most important for their employees.
HubSpot and WP Engine announced a major update to a marketing tool for WordPress they created that will allow users to connect with prospective clients. "Pairing a powerful CMS with an equally powerful CRM is an essential catalyst for a growing business," HubSpot co-founder and CEO Brian Halligan said.
Many small-business owners aren't planning to take time off this year, but those who skip vacation miss a chance to renew their energy and creativity, writes Steve Strauss, author of "The Small Business Bible." He advises getting work done ahead of time, training and delegating to employees, and keeping check-ins to a minimum.
When viewers stick with YouTube videos rather than bailing after a few seconds, those videos gain visibility, Ann Smarty explains. Three components can increase videos' watch time: clickable tables of contents, playlists and well-timed premieres.
Dawn Kamerling, founder of a public relations firm, lost her mother and suffered a major blow to her business soon afterward. "It was the hardest year of my life," says Kamerling, who explains how she found the strength in herself and her brand to rebuild her business.
Leadership experts suggest team activities to build bonds, which can strengthen collaboration, performance and long-term growth. These eleven ideas include lunch-and-learn events, team sports, social giving and community service.
To amass $1 million in a 401(k) plan, a 25-year-old averaging a 6% return would have to save about $502 per month, while a 50-year-old would need to save $3,439 per month, writes Jeff Haden. Solo entrepreneurs may have a savings advantage thanks to employer matches, he notes.
Wingstop is moving its headquarters from Dallas to nearby Addison, Texas, in a move that could accommodate expected expansion. Wingstop will be the only occupant of the 78,000-square-foot, $18.3 million office building, and the company plans to include an innovation center, test kitchen and mock restaurant.
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