App startups are turning to existing platforms such as Slack, Salesforce and HubSpot, and this approach can help them get to market faster, writes Andrew Kirchner, co-founder of Hooky. However, because the market is getting crowded, your company may get lost in the masses, which happened in Apple's App Store, he writes.
A visit to Ghana in the mid-1990s served as early inspiration for Richard Shinhoster's Diaspora Marketplace in Savannah, Ga. The business, which sells African imports, also includes several of Shinhoster's family members.
Micro influencers, who may have as many as 50,000 social media followers, can offer a "great cost efficient way to provide targeted advertising for small businesses with limited budgets," writes Rob Starr.
Small businesses affected by the summer slowdown can host seasonal events to stay connected with their customers. Slow times are also good for contemplating changes and planning marketing efforts for the busy season, writes Daniel Kline.
Using a layered security approach, keeping software updated and training staff to spot security threats can protect small business from malware, said Akshay Bhargava, senior vice president of products for Malwarebytes. Small businesses are often targeted because they may lack the resources of their larger peers.
Christopher Held has been named chief supply officer for Inspire Brands, where he will preside over a push to centralize supply chains at Sonic Drive-In, Buffalo Wild Wings, Rusty Taco and international Arby's locations. Inspire also selected Don Crocker to serve as chief development officer.
Hyatt House West Loop-Fulton Market has opened in Chicago. The 14-story, 200-key extended-stay hotel includes 10 suites, a fitness center and meeting rooms.
Franchise brands must strike a careful balance between embracing the latest technology and managing the potential regulatory and data security issues that these new devices can bring. "There's a learning curve for everyone in this area," said attorney Elizabeth DeConti.
In honor of Father's Day, kids of some of franchising's dads were interviewed by BizCom PR, including Brett Bidwell, son of Mike Bidwell, president and CEO of Neighborly; Somia Farid Silber, daughter of Tariq Farid, founder of Edible Arrangements; and Micah Findley, son of Gary Findley, CEO of Restoration 1 and Bluefrog Plumbing + Drain.