Small Business
Top stories summarized by our editors
12/13/2018

Virgin Galactic today completed a test flight in which the company's Unity spacecraft climbed 51.4 miles above the surface of the Earth. Reaching that altitude qualified the pilots as astronauts, marking a key milestone in the development of commercial spaceflight.

More Summaries:
Virgin Galactic
12/13/2018

Daily special offers and payment plan options are a couple of cost-effective ways to attract more shoppers for the holidays, writes Guadalupe Gonzalez. Also, send out customized emails, and make sure your fulfillment process can handle the additional traffic.

Full Story:
Inc. online
12/13/2018

Your online sales won't reach their potential unless your website content incorporates search engine optimization techniques to capitalize on search results, writes Jaydip Parikh. In addition, it's important to customize your website's content and recommendations based upon customer data, and make sure to present your unique value proposition clearly.

Full Story:
Business
12/13/2018

Sellers can be more successful if they employ marketing tactics such as selling their product's benefits instead of its features, writes Jacob Dillon. In addition, sales professionals should offer value for free whenever possible and should present a well-defined unique value proposition on sales calls.

12/13/2018

Nearly half of US chief financial officers expect the US to enter a recession by the end of 2019, while 82% expect a recession to begin by the end of 2020, according to a Duke University survey. Higher market volatility, protectionist trade policies and a flattening yield curve are among the signs a recession is on the way, according to Duke professor Campbell Harvey.

Full Story:
CNN
More Summaries:
Duke University
12/13/2018

The yield curve is a key indicator of economic health, and the long end could have already reached its peak in October, according to Cornerstone Macro partner Roberto Perli. A sharp increase to government debt makes the yield decline even more notable, writes Pedro Nicolaci da Costa.

Full Story:
Forbes
More Summaries:
Pedro Nicolaci
12/13/2018

United Airlines on Friday will begin charging passengers a fee to reserve preferred standard economy seats in the main cabin. The seats are behind the Economy Plus rows and do not feature extra leg room.

Full Story:
CNBC
More Summaries:
United Airlines, United
12/13/2018

The "relationship" part of customer relationship management is the most important part, and a recent study showed 68% of customers end business relationships because they don't feel valued, writes Douglas Eldridge. It's important for companies to realize that even though CRM continues to evolve, the most important task is still acknowledging and getting to know your customers, Eldridge writes.

Full Story:
CMSWire
12/13/2018

The average sales representative loses 20 sales per year due to poor customer relationship management system use. Incorrect or missing CRM data often lead to mistakes that can ultimately annoy or alienate customers, making it more important than ever to adopt automated features that can reduce manual data entry time and limit errors, writes Morgan Norman.

Full Story:
ITProPortal (UK)
More Summaries:
Morgan Norman
12/13/2018

The rapidly changing nature of the workforce means that career paths are not necessarily clear. Hiring managers looking to attract top talent in a tight job market may need to look deeper into a job applicant's background to identify transferable skills, writes LinkedIn's Brendan Browne.

Full Story:
Fast Company online
More Summaries:
Brendan Browne, LinkedIn