Building on its beginnings in video production, Wrigley Media Group has grown into a full-service agency since opening its doors in 1993. Staying current on the latest technology and equipment has been critical, as well as building strong family values into the organization, says Wrigley Media's David Cottingham.
Performing a marketing audit can provide you with a clearer picture of your current efforts and opportunities for improvement, writes Sam Yadegar, co-founder and CEO of HawkSEM. Once you've got an overarching view of the strategy, you can get team members aligned and determine how campaigns affect one another.
If you're using a warehouse for your stock, it's critical to have a strategy for managing this part of your supply chain, writes Adam Uzialko. He discusses warehouse inventory management software as well as best practices to follow.
Covid-19 Essentials opened its first store in June and has since grown to eight mall-based locations that sell a wide range of stylish and functional face masks. US mask sales are predicted to hit between $1 billion and $9 billion by next year based on estimates that call for half the population to be wearing them.
The advertising economy in the US continued its pandemic recovery with a 2.7% expansion in September, the second straight month of positive growth since the coronavirus took hold in March. Most increases came from the leading 10 categories of ads.
Platforms such as Shopify, Wix and WooCommerce for WordPress can easily and cheaply transform a small-business website into an online store, columnist Rhonda Abrams writes. She describes pros and cons of the platforms and offers tips for selling on social media.
A number of electric-vehicle startups are seeing skyrocketing valuations despite little or no revenue, with several going public and others planning to do so. The surge of interest is driven in part because of a "euphoric market" and the industry's ability to scale, says Mike Volpi of Index Ventures.
Quibi reportedly could end operations after a muted launch earlier this year if it doesn't find a buyer. Founder and Chairman Jeffrey Katzenberg attempted to sell some the streaming service's assets to NBCUniversal and Facebook, both of which rejected the offer, sources say.
Wendy's has selected Kevin Vasconi as chief information officer, a role in which he will oversee global technology efforts. Vasconi was previously information chief and vice president for Domino's Pizza.
Robin Chase of Zipcar, Helen Greiner of iRobot and Linda Hall of MinuteClinic are among the 803 women founders who are alumni of the 20-year-old Springboard Enterprises accelerator and peer adviser company. While Springboard doesn't invest in companies, some of its alumni do, and all can tap into the online platform that provides speedy advice and feedback from peers.