A lack of conversation about a startup within the market and the inability to explain customers' goals or concerns are signals that a venture is about to fail, writes consultant Bernardo Arnaud. "Most businesses don't fail suddenly, but rather as the result of a problem that's existed from the beginning," Arnaud writes.
Domino's had 22% of the quickservice pizza market in the fiscal year ended in November, according to The NPD Group, but CFO Stu Levy sees potential to gain more. The company sees potential for a total of 8,000 US locations and to add almost 5,200 international units.
Fetch! Pet Care franchisee Carolyn Alonzo has created a pantry for people who are struggling to buy supplies for their animals. She stocks blankets, shampoo, food and other necessities, supported partly by donations and federal relief money.
El Pollo Loco's strategy for the next three years will focus on its L.A. Mex asset design, which the company describes as the meeting of Mexican traditions and the Los Angeles lifestyle. El Pollo Loco wants franchisees to lead the growth, and much of the expansion will likely come in existing markets.
College campuses, stadiums and airports are core nontraditional locations for franchises, but traffic in some of these venues has been affected amid the COVID-19 pandemic. Adaptation has been key, with Firehouse Subs introducing pickup lockboxes on college campuses.
About one-fifth of restaurant employers intend to mandate that workers get COVID-19 vaccines, with others saying they are still drafting policies or intend to make vaccination voluntary. Restaurants that don't mandate vaccines should incentivize workers to get them, says Roslyn Stone of Zero Hour Health, which helps restaurants with safety and health.
LinkedIn Marketing Labs has been launched as an education tool for marketers who want to maximize advertising on the platform. Courses that have been curated by in-house experts address individuals with various skill levels and focus on topics such as using the platform's ad-targeting tools, ad reporting and analytics, and building a content marketing strategy.
One-quarter of business travelers are not interested in taking the coronavirus vaccine when it becomes available and 36% do not wish to disclose results of COVID-19 testing in order to resume unrestricted traveling, according to research from Travel Again. The study also indicated that traveler confidence remains low and found that intensive cleaning measures, empty middle seats and smaller crowds would help enhance travelers' comfort level.
Paycheck Protection Program applications will open to about 5,000 more community banks and credit unions Friday, limited to lenders with less than $1 billion in assets. Eligible lenders of all sizes will be allowed to send applications starting Tuesday.