Twitter features a strange mix of conversation types, but becoming active on the platform can still be useful for small businesses, writes Steve Strauss. He reflects on three reasons to use Twitter and notes that following the right people may help you expand your reach, as may advertising.
Restaurant industry groups are advocating on behalf of their policy priorities at the local and national level. The New York City Hospitality Alliance is backing proposals to ease rents and simplify development, and the National Restaurant Association is pushing to fix the 2017 tax law to restore a benefit for restaurants and other businesses.
Stacy Spikes, founding CEO of MoviePass, is now working on a service called PreShow that could allow users to get free movie tickets if they watch ad packages. The app uses facial-recognition technology to ensure users actually view the ads.
Founders sometimes try to avoid honoring pro-rata rights, which refer to the ability of early stage investors to maintain a certain percentage of company ownership, writes Fred Wilson of Union Square Ventures. Wilson ponders whether investors have to "put more teeth into our pro-rata rights to insure they are honored."
Investors often rely on instinct when evaluating the potential of a startup team, but that doesn't always lead to good results, writes Eva de Mol, partner at CapitalT. Experience may be useful for startup founders, but the best founding teams also have the right balance of hard and soft skills.
A lawsuit filed by Tesla alleges that former employees took proprietary information from the company that they later used while working at the self-driving startup Zoox.
New Jersey's governor wants the state to partner with venture capital funds in a bid to attract more startups. Gov. Phil Murphy's plan calls for teaming with venture capital firms to back startups in fields such as financial technology and cybersecurity.
Sales leaders can keep their teams' motivation levels high and improve results by making sure their representatives are compensated adequately while encouraging team members to work collaboratively instead of competitively. At the same time, managers should give sales reps room to operate as independently as possible and offer rewards for showing initiative, writes Al Davidson.
Startups with slow sales often lack a well-defined sales process that effectively outlines how prospects will be identified and qualified, writes Rahul Varshneya. Other problems that can lead to slow sales include vague buyer personas that cause representatives to waste time on the wrong customers.
Internal employee development is an ideal way to address the shortage of talented workers available in today's economy, writes Conner Burt. By providing upskilling programs and opportunities, employers can retain talented workers, improve engagement and develop leaders at a low cost.