Rocket Lab is planning to construct a launch pad at the Mid-Atlantic Regional Spaceport in Virginia that it will use to send small satellites into orbit. The startup, which already has a launch pad in New Zealand, is expecting launches from Virginia to start as early as next summer.
Intriguing technology is often not enough to build a viable business, writes Shahin Farshchi, partner at Lux Capital. Factors such as talent productivity and efficient marketing and distribution may separate the successful businesses from the pack.
Essential Products, a smartphone product founded by Android creator Andy Rubin, has reportedly reduced its staffing by 30%. The company released its first phone in August 2017 but scrapped production of its second smartphone model earlier this year.
Domino's continues to see same-store sales gains and has added more than 5,000 restaurants since 2012. But there is still room for significant growth, said CEO Ritch Allison, noting that "we as the market leader, still only sell about one in six pizzas that are sold in the US and only about one in 15 that are sold outside the US."
You can improve teamwork between sales and marketing departments by spreading bonuses and other perks across the two teams, according to Timothy Nichols of ExactDrive. Another strategy is to set common key performance indicators between the two departments, said GroupM's Kieley Taylor.
When companies try to make their marketing content appeal to everyone, they've fallen for a common copywriting mistake, writes Dakota Shane. When it comes to landing pages, try to avoid using annoying pop-ups with passive-aggressive phrases for opting out of newsletters and other sign-ups, Shane writes.
Use your business proposal's introduction to get clients' attention by describing the problems they are facing, writes Olga Mykhoparkina. Other tips for a winning business proposal include being clear about what your company is providing and offering social proof through stories that demonstrate the results clients can achieve with your products.
High-yield bonds and leveraged loans continue to perform well in the US due to a strong economy. While the Federal Reserve is likely to increase rates at least once more this year, tax cuts and government spending will continue to help the economy grow and help high-yield bonds perform well, according to Elaine Stokes, a Loomis Sayles portfolio manager and fixed-income strategist.
Autopilot has launched its Annotate and Collaborate tool, which helps marketers work together easily while sharing documents, screenshots and other information. Users can also leave notes and action items for one another and create sharing links to send their created journeys to other employees.
Business leaders may grapple with significant challenges related to cash management, regulation, risk management and other issues, writes David Williams. In each case, finding solutions will require leaders to practice resilience and "face and address the problematic factors head-on," he writes.