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12/10/2018

Spending a little time crafting an updated and compelling LinkedIn profile can pay off in terms of getting noticed, writes William Arruda. One area to focus on is letting your personality shine through in your profile content and photo so those who view your profile get a sense of who you are.

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Forbes
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LinkedIn, William Arruda
12/10/2018

This sales technique is a way to be direct in finding out what the hiring manager is thinking and also displays to him or her your interest in the company, writes Peter Gudmundsson. "Trial close" by asking a question such as "Is there anything else I could tell you about my candidacy to help you ascertain my suitability?"

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Peter Gudmundsson
12/10/2018

American working parents are increasingly depressed and overworked between employment and parenting duties. A major factor influencing this trend is the lack of federally mandated paid parental leave in the United States, as well as the under-utilization of this benefit for those that do have it, writes Melissa Locker.

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Fast Company online
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Melissa Locker
12/10/2018

Companies facing challenges in finding both lower-skilled and higher-skilled workers are turning to automation for lower-skill tasks and focusing on "upskilling" current employees. A DHL study of companies in the logistics industry found that 46% of those surveyed had trouble finding middle management, 73% had trouble finding high-level management and 58% said finding employees with a combination of tactical and operational experience was difficult.

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CNBC
12/10/2018

With the unemployment rate at 3.7%, some companies are rewarding employees for their years of service by providing anniversary awards. The 2018 Benefits Survey of the Society for Human Resource Management found that 63% of companies offer workplace anniversary rewards, with rewards rising 9% in a year.

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Reuters
12/10/2018

Blogging isn't the only way to create and distribute thoughtful marketing content. Brands should also consider other tactics, such as creating e-books and participating in podcasts, writes Brandon Stapper, CEO of Nonstop Signs.

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Forbes
12/10/2018

Keeping a new business afloat can be difficult whether the broader economy is good or bad. Business consultant Jon Taffer has traced one thing these failures have in common -- an inability of the owner to correct poor decision-making -- and advises on other typical mistakes, such as focusing too much on costs and not enough on generating more revenue.

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Business News Daily
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Jon Taffer
12/10/2018

Business-to-business marketing can still feel a bit stilted in comparison to business-to-consumer outreach, writes Zen Media CEO Shama Hyder. Embracing transparency and telling compelling stories about your brand can help.

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Forbes
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Shama Hyder, Zen Media
12/10/2018

Companies may benefit when leaders get into the spirit of giving during the holiday season. Harvey Deutschendorf explains how embracing charity can enhance company culture while allowing employees to connect with the community and learn new skills.

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Fast Company online
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Harvey Deutschendorf
12/10/2018

Employees enjoy holiday parties but what they really want this time of year is cash, according to a survey commissioned by Spherion Staffing Services. A year-end bonus was the favored holiday perk for 41% of respondents, but 46% said their employers do not offer this kind of reward.

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TLNT