General Mills is partnering with the nonprofit that produces children's TV series "Sesame Street" to release two varieties of Sesame Street-branded cereal next month. The C is for Cinnamon version features letter pieces, the 123 Berry variety offers number-shaped pieces, and both are positioned as "a nutritious meal choice," said Gabriela Arenas, vice president of licensing, North America for Sesame Workshop.
With a recent report finding 29% of people increasing their intake of functional foods and beverages this year, brands can differentiate better-for-you products on-shelf with "novelty ingredients," writes Laura Nettle. The coronavirus pandemic is spurring beverage consumers to seek clean-label varieties that support workout recovery, well-being and immune health, while Nestle reports sales growth for its Pure Encapsulations supplement line, writes Nettle.
Procter & Gamble's Oral-B and Crest brands, as well as European brand Blend-a-Med, are shifting to 100% recyclable tubes starting next month. The pivot to high-density polyethylene material aligns with P&G's mission to use 100% reusable or recyclable packaging by 2030.
Colgate-Palmolive is debuting a toothbrush with an aluminum handle and replaceable head encased in fiber-based packaging this winter that will reportedly reduce plastic use by 80%. Other sustainable packaging innovations from Colgate include the 100% compostable PaperFoam inner tray for its Optic White Overnight Teeth Whitening Pen that is available online and will eventually ship in a paper-based mailer.
PepsiCo's Pepsi brand plans to end virgin plastic use in its bottles by 2022 in Poland, Greece, Spain, Germany and Romania next year. The shift to entirely recycled plastic bottles will take place in Great Britain, France, Luxembourg and Belgium in 2022, and some of the markets will include packaging for the 7Up, Mtn Dew and Lipton Iced Tea brands.
Campbell Soup's Chunky soup brand is hosting the Chunky Million Meals Challenge, a virtual esports event that aims to deliver 100 million meals to children experiencing food insecurity. NFL players will join esports professionals playing the Madden NFL 21 game starting Dec. 19 with sponsors including PepsiCo's Doritos brand and viewers encouraged to donate to the nonprofit GENYOUth.
A recent Food Standards Agency report revealed a 5% increase in food complaints throughout Wales, England and Northern Ireland during the April 2019 to March 2020 period from the prior year. The grievances included issues related to hygiene and food safety in food establishments, as well as food authenticity and fraud.
The FDA has confirmed a 34% increase in food and beverage recalls in Q3 from the previous quarter, but is attributing the jump to the return of normal agency oversight during the pandemic. Undeclared allergens and bacterial contamination topped the list of FDA food recalls.
PepsiCo will house a distribution center for its Gatorade brand in the largest industrial building in Kansas. The facility will be located in the Logistics Park Kansas City in Edgerton, Kan.
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