Kellogg's Pringles brand is rolling out the Tailgating Stack promotion that highlights 32 flavor combinations representing the 32 NFL team hometowns. For example, stacking the BBQ, Jalapeno and Sour Cream & Onion flavors creates the "Byron Pringle Kansas City BBQ Stack," while Pringle -- a Kansas City Chiefs wide receiver -- will appear in ads for the campaign.
Organic, immunity-focused bottled water and tea brand MyMuse has tapped the D'Amelio family -- sisters Charli and Dixie and their parents Heidi and Marc -- of TikTok fame to promote the debut of The Inspiration Foundation program. The family will choose five winners from TikTok content creators who apply via video for the program's $100,000 in prize money and represent "positivity and inspiration," said Eric Berniker, MyMuse chief marketing officer.
The One protein bar brand from Hershey has rolled out a marshmallow hot cocoa flavor for the winter season. The limited-edition flavor is available nationwide in Kroger, Wegmans, The Vitamin Shoppe and other retailers.
More than 90 crops in the US depend on bees for pollination and commercial production, but many of the country's bee species are in decline, including honey bees, whose recent year-over-year declines have been an unsustainable 40%. Foods such as almonds, apples, blueberries, broccoli, cherries, cucumbers, pears and peppers depend on pollinators, and some crops could be wiped out entirely if interventions do not reverse the loss of pollinators.
Carter G. Woodson Academy within Frederick Douglass High School in Lexington, Ky.,'s agriculture technology program welcomed a new "container farm classroom." The setup, created by agtech company AppHarvest, is believed to be the first of its kind for an urban school and will allow students to grow their own greens.
The Coronavirus Food Assistance Program has issued $24.3 billion in aid to agricultural producers to date, according to the USDA. "The funding associated with USDA Pandemic Assistance is meant to serve as a bridge from disruptions associated with the pandemic to longer-term investments to help build back a better food system," said USDA Secretary Tom Vilsack.
Sales of ready-to-drink, cold vault coffee beverages soared 44% for the 52 weeks that ended Aug. 8 while the 9.5% sales growth in the shelf-stable tea and coffee category was led by cold brew coffee sales, which increased 24.2%, according to IRI. Several of the top 10 brands in the cold brew subcategory increased dollar sales by double digits.
PepsiCo's Pepsi Max UK brand is promoting its pivot to 100% rPET for single-serve bottles with the omnichannel "Nothing tastes better than a 100% recycled bottle" campaign. Pepsi is working with the Good-Loop adtech platform to unlock donations to two environmentally focused UK charities when an ad is viewed.
Cargill will start a carbon-reduction program called RegenConnect next year. The program will compensate farmers for adopting sustainable agriculture practices that decrease carbon emissions and capture carbon in soil.
The Every Bottle Back initiative created by American Beverage is working with The Recycling Partnership to bring the group's "Feet on the Street" program to Norcross, Ga. The program's staff checks curbside recycling for contaminants and alerts residents about how to improve their recycling habits.
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