Campbell Soup unveiled new strategic brand positioning plans Friday, noting that the company will focus its namesake soup brand on members of Generation X and use its organic Pacific Foods brand to cultivate its base of millennial fans. The firm also plans to boost its investment in online marketing, innovation and sales initiatives.
Walmart and Gerber have created a baby food brand called Freshful Start that they'll sell from refrigerated cases in the baby food aisle at 50 Walmart stores in four states. The line is designed to appeal to parents as an alternative to homemade baby food, said Gerber CEO Bill Partyka.
Chinese CPG brands are forging strong consumer connections by optimizing their digital capabilities in ways that US firms might consider emulating. By employing such strategies as advertising within popular social media apps, navigating across sales channels and innovating based on digital interactions, companies can reach consumers more efficiently.
Agricultural industry stakeholders in Colorado, Nebraska, Oklahoma and Kansas are staging the annual crop insurance workshop Nov. 2 in Enid, Okla. The event will feature talks from legislative leaders, policy experts and risk management specialists.
The USDA published a new fact sheet to guide farmers who plan to file crop insurance claims due to weather-damaged soybeans. "To be eligible for quality adjustment payments, soybeans must grade sample grade or worse," said Max Fisher, director of economics and government relations for the National Grain and Feed Association.
Farmers in Oklahoma, already struggling after a bad wheat harvest, face additional uncertainty as a result of Congress' inactivity on a new farm bill, which won't affect crop insurance but will end funding for other programs by 2018's end. "We are sowing on faith that the Congress will get their act together," wheat and cattle farmer Jimmy Kinder said.
The Dairy Forward Pricing Program, which locks in milk production prices for dairy farmers, is among several programs that will not receive funding once the current farm bill ends, concerning leaders of Wisconsin's agricultural organizations. However, members of Congress are likely to extend the bill before funding completely dissolves, said Kara O'Connor, government relations director for the Wisconsin Farmers Union.
Sprouting caused by excess moisture from rain has become a common problem for corn farmers this season. Farmers with sprouted and molded crops should speak with their crop insurance agents about filing claims.
Ferrero will bring its updated version of the Butterfinger to store shelves early next year, featuring a stronger peanut flavor and new packaging that eliminates the name of Nestle, the brand's former owner. Production on the revamped candy bar begins this month, and the company will produce it in traditional and fun sizes.
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