Nestle will expand its lineup of ruby chocolate treats after seeing its pink KitKat skyrocket in social media popularity in Asian markets, where today's trends appear to form, said Nestle's Cedric Lacroix. "The value of the buzz we generated right from the launch has been stunning and motivated us to launch and broaden distribution," he said.
Restaurant chains including Chick-fil-A, Chipotle, Pizza Hut and Subway have revamped their loyalty programs or rolled out new ones in recent years to take advantage of digital features that allow for greater personalization and customer choice. Loyalty apps let brands build one-on-one relationships with their best customers, says Zach Goldstein, CEO of Thanx.
OpenTable has revised the terms of the client services agreement it has with about 30,000 US restaurants that use the company's GuestCenter services, a move it says is designed to protect the data of consumers who use the service to make restaurant reservations. The company now reserves the right to block restaurants and third parties from accessing data at the customer's request.
Noah Glass launched Olo as an early text-ordering system in 2005, when smartphones were mostly for email and apps weren't yet a thing. Today, Olo leads in mobile ordering with a client list of more than 250 brands and it also works to link clients to third-party delivery services.
Brooklyn, N.Y.-based artisan brand OddFellows Ice Cream turned to SeedInvest's digital investors to raise the funds it needed to expand and create its 5,500-square-foot factory and flavor lab. The facility, dubbed the OddFactory, will open on April 1, with funding from 1,000 investors, each of whom will receive equity in the company in exchange for an investment of at least $1,000.
Coca-Cola is set to debut flavored varieties of Smartwater Sparkling in Raspberry Rose, Fuji Apple Pear and Strawberry Blood Orange. Smartwater has issued flavored sparkling waters in Europe, but this is the first time the brand has brought the beverages to the US market.
Procter & Gamble has released a March Madness-themed spot for Bounty paper towels featuring sports commentator Dick Vitale narrating the creation of a game-day snack prepared with the help of Bounty. The commercial will air on social media during the basketball tournament.
Beverage-makers are incorporating new plant-based ingredients into their products to satisfy a growing consumer base seeking animal-free proteins. Companies such as PLT Health Solutions, with its chickpea-based protein, and Glanbia Nutritionals, which offers a flaxseed approach, aim to bridge the sensory performance gap in plant-based beverages.
Sabra Dipping Company has named Jason Levine as its chief marketing officer. Levine previously served as chief marketing officer for Mondelez International's North American operations.
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