Consumers are changing faster than in the past, and CPG firms must shift with them to retain their attention, said Coca-Cola Chairman Muhtar Kent. "Consumers want more choice than ever before, they want differentiation, they want personalization -- and we have to stay ahead of all these trends," he said.
General Mills is pumping a cinnamon scent into select movie theaters during ads for Pillsbury cinnamon rolls. "It pumps on low during the commercial and then turns off afterward so the smell dissipates," said General Mills' Tammy Swanson.
Costco has issued higher standards for its meat suppliers regarding the use of antibiotics as it looks to limit the exposure to uses that are only most necessary. The shift comes as meat producers are revising their practices to conform to new Food and Drug Administration guidelines.
In addition to protecting profits of family farms against such issues as volatile weather, crop insurance provides a beneficial partnership with government, Iowa farmer and crop insurance agent Don Swanson said. "It's by far the best government program we have," he said.
Republicans and Democrats have agreed on what many are hoping is the final version of the farm bill. After working out opposing views on certain parts of the legislation, lawmakers are working to move the bill through the House and Senate soon.
House Agriculture Committee member Collin Peterson, D-Minn., anticipates that a farm bill conference report could be released as early as today. He described the legislation as "mostly a status quo" bill.
Differing crop yields, grain marketing decisions and crop insurance coverage levels will lead to diverse crop farm profits for 2018, farm management analyst Kent Thiesse writes. Farmers who encounter major cash flow issues should speak with their ag lenders and farm management advisers as soon as possible, he writes.
Wheat farmers will need to grow more to meet rising global demand and to compete with other producing countries in 2019, said Texas A&M AgriLife Extension Service economist Mark Welch. Higher yields could in turn lead to increased profits, he said.
With bad weather conditions delaying harvests, many farmers still have crops in the field. Producers who are interested in applying for extensions should report losses early to crop insurance agents.
Farmers interested in receiving payments from USDA's new Market Facilitation Program should provide records that crop insurance requires, Iowa State University farm management specialist Steve Johnson writes. Such documents usually demonstrate yield monitor information and other data, he writes.
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