Procter & Gamble's recent decision to create six sector-based units is not a signal that the firm is planning to break up into separate companies, CEO David Taylor said. "The company gets tremendous value on being one company," he said. "P&G as a company can accomplish more than any one of the individual categories can."
Coca-Cola has debuted a holiday spot titled "Christmas Rules," which features the brand's iconic polar bears. The company first released advertisements featuring the bears 25 years ago.
PepsiCo is attracting new talent via its "Grow Our Own" apprentice program in the UK. "Apprenticeships are a hugely valuable way for PepsiCo to attract people with a real drive to pursue a career in food and drink, while also supporting business growth and developing key skills," said PepsiCo's Mandy Reader of the program.
Sustainability and wellness are among the top trends for 2019, according to Mintel. "In 2019, support of and demand for more corporate sustainability programs will grow as consumers better understand what's required to get closer to achieving a truly circular food and drink economy," said Mintel's Jenny Zegler, who notes that sustainability programs will encompass more than recycling by "creating products with ingredients that are grown in accordance to regenerative agriculture practices."
Cargo and Venmo have teamed to make it easy for customers of ride-sharing services to buy snacks during their trips. Cargo boxes are currently in ride-share cars in 10 cities with inventories that include snacks such as Skittles and Rice Krispie Treats.
Nielsen's 2018 Top 25 Breakthrough Innovations list for the US market includes Halo Top ice cream and Siggi's yogurt. The 25 selections "have broken through the noise, allowing them to utilize innovation as a means to feed customer demand and desire," said Jenny Frazier, senior vice president of Nielsen BASES.
PepsiCo adopted a programmatic approach to its recent out-of-home tasting campaign in Europe. "With programmatic digital out-of-home, we were able to be extremely relevant to our audience without having to spend huge amounts," said Michiel Otten, PepsiCo's brand manager of beverage.
Coca-Cola has replaced Powerade with BodyArmor as the official sports drink of the NCAA basketball league starting in 2019. "Powerade will continue to be a powerful part of our overall hydration portfolio with its own independent set of strategic marketing properties," Coca-Cola said.
Ferrero opened a Nutella Cafe location Wednesday in New York City following the successful launch of the first Nutella Cafe in Chicago earlier this year. The cafe includes a menu full of Nutella-based treats including hazelnut blondies and grilled banana bread.
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