PepsiCo's Frito-Lay unit has recruited actor Ashton Kutcher to star in a teaser spot for its Cheetos Crunch Pop Mix Super Bowl ad. Kutcher appears shocked while rifling through evidence photos and discovering an empty Cheetos Crunch Pop Mix bag.
Colgate-Palmolive has teamed with design company JAM to revamp its Ajax packaging to appeal to the European market. Modifications include a cleaner logo, increased white space and lighter hues to emphasize a brand and purpose that resonates with the European consumer, said JAM founder Peter Johnson.
KiiTO has rebranded as Vast to expand its appeal beyond the keto market. The functional protein beverage brand is planning to double its retail footprint this year, and has revised SKU names to resonate more with mainstream consumers, said Kendall Dreyer, Vast co-founder and chief sales officer.
A study published in the Communicable Diseases Intelligence journal exploring the impact of COVID-19 on diseases revealed a decrease in foodborne-related infections in Australia in 2020. Foodborne cases like salmonellosis, Campylobacteriosis and Listeriosis experienced a decline, most likely because of health measures adopted during the pandemic, including social distancing and a closure of restaurants, according to researchers.
Food Dive has published a tracker that provides updates on the rollout schedule of the COVID-19 vaccination for each state. The objective is to provide the food industry with clarification on an inoculation plan that has been riddled with confusion.
Clorox's Hidden Valley Ranch brand has launched a vegan version of its classic ranch dressing. Hidden Valley Plant Powered Ranch is available in select retail locations with a nationwide launch to follow in April.
Skin health is a top issue for consumers, with 62% stating the coronavirus pandemic has caused more problems with their skin such as dryness and itchiness, according to a Harris Poll conducted for L'Oreal's CeraVe brand. The study also finds 67% have resolved to adopt a skin care routine in 2021, and CeraVe has responded by offering tips on the brand's social media accounts.
Unilever's Magnum ice cream brand has proven its commitment to a circular economy by using more than 352,000 pounds of recycled plastic in its tubs since August. Unilever partnered with chemical producer SABIC to develop the first food-grade packaging solution that incorporates recycled polypropylene content, said Sanjeev Das, Unilever's global packaging director of foods and refreshment.
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