J.M. Smucker is updating its approach to brand building in an effort to offer "brands that consumers love, not just know and trust," said Senior Vice President of Growth and Consumer Engagement Geoff Tanner. The company's new model includes optimizing data insights, making operations more agile and partnering with emerging brands.
PepsiCo has launched an expanded grant opportunity for colleges and universities wishing to implement new sustainability initiatives. The company's Zero Impact Fund, which has awarded grants to 27 schools during the last two years, encourages environmental stewardship and community involvement as part of PepsiCo's Performance with Purpose agenda.
Mars Wrigley Confectionery will add Zombie Skittles to its candy portfolio in time for Halloween 2019. Flavors in the pack will include Mummified Melon, Boogeyman Blackberry, Petrifying Citrus Punch and Rotten Zombie.
The Hershey Company will bring its new Hershey's Milk Chocolate and Reese's Pieces candy bar to store shelves next month. "The mashup between Hershey's Milk Chocolate and Reese's Pieces candy is an ultimate celebration of the top two iconic chocolate franchises that will melt your heart to pieces for a once-in-a-lifetime epic treat," said Senior Brand Manager Kriston Ohm.
Today's shoppers use their own individual value equation as they choose items, and grocers that want to succeed need to serve customers well across a range of values, Leslie Sarasin, CEO and president of FMI, told the Food Forward summit this week. This requires "our retailers who are every day trying to meet customer needs to be able to understand what the value equation is for each shopper in their stores so they can help meet those needs as easily and quickly as possible," Sarasin said.
Oatly co-founder Bjorn Oste has teamed with food technologist Elin Ostman to develop a new functional beverage range that they say helps regulate blood sugar. Good Idea, which is a three-flavor sparkling water line, began launching in US retail in June.
New York's Perry's Ice Cream is celebrating its 100th anniversary with four retro flavors that originated in the 1950s, 1970s, 1980s and 1990s. The company has seen success recently, with Perry's scoop shop sales growing 30% during the last five years and overall sales surpassing the $100 million mark in 2016.
New Zealand company Lincoln Agritech said its Milk-Guard technology can detect dairy plant processing losses, allowing for quick changes to production processes when necessary. The technology, which has been commercialized by CertusBio, evaluates the presence of dairy products in waste streams and processing lines with a lactose-specific enzyme.
Hershey offered tips for candy sales at convenience stores during the 2018 National Association of Convenience Stores Show Expo. The company advised stores to use displays to help inspire unplanned purchases and place popular items at eye level to increase sales, among other tips.
Chuao Chocolatier has expanded beyond its original chocolate offerings to include products like the superfood-infused, 72% dark chocolate Moon Bark collection. Meanwhile, company co-founder Michael Antonorsi has also launched Wild Joy Goods, a plant-based snack company.
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