Consumer Packaged Goods
Top stories summarized by our editors
1/27/2020

Procter & Gamble, with Grey Midwest and Eko, has created a digital interactive experience that will let viewers decide the final creative for its Super Bowl spot, whose stars include Old Spice's Isaiah Mustafa, the Charmin Ultra Strong bear and Head & Shoulders' Sophia Vergara. The experience will enable people to vote for how exactly the brand spokespeople and mascots should clean up after a Super Bowl party hosted by Vergara.

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Procter & Gamble
1/27/2020

Kraft Heinz will discontinue some underperforming brands from its portfolio and focus marketing and product development on its more successful brands this year, said CEO Miguel Patricio. "If you try to innovate in 56 different categories every year, you can't execute on all of them," he explained.

1/27/2020

Peace River Citrus Products is investing $98 million to expand citrus processing operations in Bartow, Fla., after finalizing a 10-year deal with Coca-Cola North America. Coca-Cola will produce Minute Maid juices at the 324,000-square-foot facility which is expected to open by the end of 2021, according to Andy Taylor, Peace River's chief financial officer.

1/27/2020

Harmless Harvest is expanding its lines of coconut-based products to include a zero-added-sugar version of its probiotic protein smoothies relaunched in smaller bottles, as well as its first food product: a line of "spoonable" yogurts, said CEO Ben Mand. The company is also advancing its zero-waste mission by processing leftover coconut husks into biofuel, Mand added.

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BevNet
1/27/2020

Barry Callebaut's chocolate sales increased 7.7% for the first quarter of the fiscal year ending Nov. 30, surpassing global market performance, writes Anthony Myers. Sales were buoyed by the company's launch of Ruby chocolate and "Cacaofruit Experience" products which use the whole cacao fruit, the company reports.

1/27/2020

Chipotle Mexican Grill promoted National Avocado Day last July with a TikTok campaign that challenged fans to submit videos of themselves doing the #GuacDance. The campaign was TikTok's highest-performing branded challenge to date, and Chipotle has continued to innovate on the channel with input from Gen Z staffers and a team of "culture hunters" who track what's trending on social media, Tressie Lieberman, Chipotle's vice president of digital and off-premises, said.

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QSR magazine
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Tressie Lieberman, TikTok
1/27/2020

Farmers are encouraged to enroll now for either Agriculture Risk Coverage or Price Loss Coverage to avoid a last-minute rush with the Farm Service Agency, writes Steve Johnson, Iowa State University Extension farm management specialist. When considering coverage plans, he explains PLC payments are expected to increase for 2020's corn due to increased planted acres and predicted lower prices.

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Wallaces Farmer
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Steve Johnson
1/27/2020

While some question if the third and final Market Facilitation Program payment is forthcoming, Agriculture Secretary Sonny Perdue assured attendees of the American Farm Bureau Federation annual meeting that payments are "imminent." He also pledged the USDA is working to improve crop production reporting while clarifying China is starting to waive tariffs on soybeans.

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Sonny Perdue, USDA
1/27/2020

The CME Group's March soybean futures dipped 7 1/4 cents to $9.02 1/4, marking a six-week low, March corn futures fell 6 1/2 cents to $3.87, and wheat futures finished 7 cents lower at $5.73 3/4. "China still seems to be absent, after the Phase One trade signing, from any large purchases of grain which is limiting any price premium to be added to the market," said Jason Roose, founder of U.S. Commodities.

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Successful Farming
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U.S. Commodities
1/27/2020

Industry experts advise considering supplemental coverage if choosing Price Loss Coverage and replant coverage is located in an area with significant prevent-plant acres in 2019. Other options that have the potential to increase payments include alternative pricing products, yield exclusion and trend adjustment.

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AgWeb