Taco Bell is getting ready to celebrate National Taco Day on Oct. 4 with a push from Deutsch across 20 countries that includes an animated spot, "Glen and the Magic Taco," which features a talking taco named El Cruncho that delivers tacos to everyone one day a year. The campaign also includes market-targeted special offers and merchandise, and fans can find out what's happening in their country on social by following #NationalTacoDay.
Danone is working to grow with the expanding yogurt market by adapting to the latest yogurt trends and releasing fresh innovations, according to Sergio Fuster, president of US Yogurt for Danone North America. The company currently holds approximately 70% market share in the plant-based yogurt category, and is seeing "significant potential" from its Activia Probiotic Dailies shots, Fuster said.
Wegmans will open a store in Lancaster, Pa., this weekend, positioning the Northeastern chain to reach the 100-store plateau next year. The company has three stores set to open in 2019 in North Carolina, Virginia and New York.
More than one-third of US consumers age 25 to 34 have consumed flavored sparkling water within the past three months, and beverage producers are stepping up with new natural flavors to meet demand. "The desire for unsweetened beverage options, along with consumer demand for more exotic flavors and unusual ingredients, is driving a trend toward more and more creative sparkling waters," said Mintel's Jenny Zegler.
PepsiCo received over 1.2 billion impressions for its new Pepsi Zero Sugar spot, which premiered during "CSI: Crime Scene Investigation" this week. The 15-second "Sound and Bubbles" ad features close-up shots of the effervescent drink.
US consumers are expected to spend $2.6 billion on seasonal confections this Halloween, according to National Retail Federation data, and Candystore.com has crunched the numbers to map out the most popular candies in each state. While Skittles, M&M's and Snickers hold the top three slots nationwide, state-specific statistics show regional love for confections such as Almond Joy, Sour Patch Kids and Double Bubble.
News of Hershey's planned $420 million acquisition of Pirate Brands topped this week's list of most-read food and beverage stories. A list of Walmart's best-selling items by state was also a hit with SmartBrief readers, as were stories from Tyson Foods, Kroger and beverage brand Dirty Lemon.
Del Monte Foods has created a new ad campaign titled "Growers of Good" to highlight its broad portfolio. "The new direction plants us firmly in our great farming heritage, but also moves the brand forward to connect with consumers of all ages, including millennials, about what matters most to them: families and communities," said Chief Marketing Officer Bibie Wu.
Phocus CEO Tom O'Grady says the caffeinated sparkling water brand is gaining traction thanks to influencers on social media who have discussed the drink's benefits. The functional beverage contains caffeine and L-theanine to deliver a gentle lift without sugar or preservatives, he adds.
New York-based Red Jacket Orchards is working to expand distribution of its juice and cider products beyond the East Coast, bringing the beverages to Southern and Western states. The firm is seeing 30% annual growth for its cider and juice sales, said co-owner Brian Nicholson.
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