With more in-home Halloween celebrations expected this year, in-store candy merchandising is starting up to four weeks earlier than previous years, said Phil Stanley, Hershey's global chief sales officer. Christopher Gindlesperger, senior vice president of public affairs and communications at the National Confectioners Association, added that production is shifting somewhat from Halloween-branded candy to multipacks of top-selling brands that have proved popular throughout pandemic pantry loading.
Planters' Mr. Peanut mascot, which was reborn as Baby Nut during a Super Bowl spot this year, is celebrating its 21st birthday. The Kraft Heinz brand has released a 20-second spot showing the mascot, now known as Peanut Jr., presenting his ID at a bar, and launched a Twitter cash giveaway sweepstakes for people with a birthday during quarantine.
Mondelez has opened its first Sour Patch Kids-branded store in a former IT'SUGAR space in New York City. The store is operated by IT'SUGAR and includes a dessert bar, mix-your-own candy section and limited-edition Sour Patch Kids merchandise.
Reed's second-quarter net sales grew 14% thanks, in part, to its launch of a ginger ale, said CEO Norman Snyder. Cash flow improved with a $6.5 million reduction in operating costs resulting from decreased spending, he added.
Tech innovation and the resilience at the heart of the restaurant industry will be key as eateries work to recover from the pandemic, National Restaurant Association President and CEO Tom Bene said during a session at the virtual Menus of Change conference. "I think the formats and the models may change, but I have no doubt this industry will come back very strong and will continue to be an important part of the economy and the way we live our lives going forward," he said.
Hormel is helping clients tackle protein ingredient questions with a new website from its Ingredient Solutions division. The site offers a detailed summary of each Hormel ingredient and connects visitors with members on the ingredient solutions team if they still have questions.
Flowers Foods has identified the significant potential for increasing sales of its Nature's Own bread brand, the nation's best-selling soft bread, outside its core market of the southern US, said Debo Mukherjee, Flowers' chief marketing officer. The brand has a nationwide household penetration of 33%, and 98% of households purchase bread on a regular basis, he added.
A General Mills study finds families have far more breakfast time together since the start of the coronavirus pandemic, with more than half of kids opting for cereal. Brands should increase emphasis on nutritional value because the study also found parents are concerned about fiber and whole grain content in their kids' diets, writes Mary Ellen Shoup.
Ferrara Candy is partnering with comedian Kevin Fredericks to promote the launch of Laff Bites, a bite-size, candy-coated version of Laffy Taffy. The brand is sponsoring comedy sketches on Fredericks' Instagram channel on National Tell a Joke Day, Aug. 16.
Bowery Farming, an indoor farming startup, is growing lettuce, greens and herbs that are pesticide-free, which the company touts as cleaner and safer than traditional produce. Bowery's Katie Seawall said the pandemic has accelerated the need for safer, healthier foods and the company hopes to bring awareness to that.