Consumers are likely to reach for the comfort of familiar foods and beverages in the coming months during the coronavirus pandemic rather than gravitate toward the latest trends, said Culinary Tides president Suzy Badaracco. "It can be difficult to know which trends are most likely to rise above the noise over the next 12 months," she added.
The Kool-Aid brand has revealed the whereabouts of its iconic mascot that went missing about a month ago. The Kool-Aid Man was found in the Coney Island neighborhood of Brooklyn, N.Y., at the end of the VaynerMedia campaign, which attracted more than 50,000 followers and unveiled a limited-edition cotton candy flavor for Kool-Aid Jammers.
Beverage producers are offsetting lost unit sales for carbonated soft drinks by launching hybrid functional varieties that leverage increasing consumer interest in sparkling water, energy and coffee drinks, said Aga Jarzabek, a research analyst at Euromonitor. She added marketers are repositioning legacy brands as an indulgent treat with smaller container sizes to "make the drinks a bit more approachable for the sugar wary."
Tyson has installed infrared body scanners at three plants to check employee temperatures as they arrive for work. The walk-through scanners are faster and more accurate than hand-held ones, said Tom Brower, senior vice president of health and safety at Tyson.
Procter & Gamble's Gillette division is donating 55,000 N95 respirator face masks to hospitals and $1 million to the World Health Organization's COVID-19 Solidarity Response Fund, said Gary Coombe, Gillette CEO. The division is also donating hundreds of thousands of razors to healthcare employees worldwide since the CDC advises a close shave in order for the masks to fit properly.
Nestle is widening its use of IBM Food Trust blockchain technology to ensure the supply chain for its Zoegas coffee brand in Sweden is 100% traceable to Rainforest Alliance-certified beans. Consumers can scan QR codes on Zoegas packaging to follow its contents from their point of origin to production.
Procter & Gamble and Ohio Gov. Mike DeWine, with Grey, teamed with TikTok and influencer Charli D'Amelio on a pro bono #DistanceDance campaign to raise money for coronavirus relief efforts and raise public awareness about the need for social distancing. Since its launch about a week ago, #DistanceDance has been viewed more than 8 billion times with more than 1.7 million imitation videos shared by celebrities, major sports leagues, influencers, college mascots and TikTok users.
Darigold is spending $67 million to expand production of FIT, its ultra-filtered, high-protein milk brand, at its Boise, Idaho, plant. The dairy producer is planning more shelf-stable debuts to increase the brand's accessibility with drug and convenience stores, said Duane Naluai, senior vice president of consumer products.
Gummy and sour candy led a surge in non-chocolate sales in convenience stores in 2019, according to IRI. Texas-based distributor McLane reports an 8.5% jump in stand-up pouch sales last year, while larger chocolate bars outpaced regular-sized bars in sales, according to IRI.
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