Industry News
Consumer Packaged Goods
Top stories summarized by our editors
4/9/2021

Conagra Brands' net sales grew 8.5% for the fiscal third quarter ended Feb. 28 and exceeded analyst expectations thanks to the continued increase in at-home consumption, said CEO Sean Connolly. The growth was buoyed by 11.7% and 10.8% increases in sales for frozen foods, and grocery and snacks, respectively.

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Sean Connolly
4/9/2021

Procter & Gamble's Head & Shoulders brand has tapped TV personality Bill Nye the Science Guy to lead a video series featuring science experiments that demonstrate the effectiveness of the shampoo in controlling dandruff. A "100% Bill Nye Approved" seal will also appear on Head & Shoulders products.

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Drug Store News
4/9/2021

Coffee startup Buzz Lite offers a "microdose" roast that aims to provide afternoon energy support without disrupting sleep cycles, said founder Andrew Cooper. The brand's 90% decaffeinated and 10% caffeinated blend maintains the robust taste often diminished in decaffeination by using a sugarcane-based process versus chemical solvents, said Cooper.

4/9/2021

Peeps chicks and bunnies are set to star in an animated feature film produced by the Wonder Street film company. The story will follow the adventures they encounter while on a road trip to Peepsfest, the annual event Peeps producer Just Born hosts in Bethlehem, Pa.

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Deadline Hollywood
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Peeps candy
4/9/2021

Clorox will serve as the official cleaning, sanitizing and disinfecting sponsor for the Washington Wizards NBA team and its Capital One Arena home court. As part of the deal, Clorox will participate in the Wizards' initiative to support Black-owned businesses in the Washington, D.C., area with product donations.

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Washington Wizards, Wizards
4/9/2021

L'Oreal Paris has navigated pandemic-related challenges to the beauty industry by emphasizing personal connections with consumers, said Ali Goldstein, L'Oreal Paris USA president. L'Oreal's skin care product sales have benefited from the shift from makeup to wellness, while hair care sales improved with L'Oreal meeting the at-home consumer's consultation needs with an online hair color concierge, she added.

4/9/2021

Brick-and-mortar sales of individual nutrition bars and other smaller-size snacks are expected to revive this year as consumers hit the road in larger numbers, said Sally Lyons Wyatt, executive vice president at IRI. Lyons added that bar brands should target younger consumers with messaging focused on convenience.

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Sally Lyons Wyatt
4/9/2021

Dole Packaged Foods' goals to reduce malnutrition and improve the environment are "baked in the business model," so company success doesn't happen at the expense of people and the planet, said global chief marketing officer Rupen Desai. "[W]e've chosen progress over perfection," said Desai of Dole's "Sunshine for All" campaign.

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Adweek
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Rupen Desai, Desai
4/9/2021

With a Piplsay survey finding nearly half of participants viewing brand activism favorably, brands partnering with nonprofits on a cause must let the nonprofit guide the messaging to ensure authenticity, said Carleen Pickard, ethical campaigns specialist for personal care brand and retailer Lush Cosmetics. Brands should also get on the ground in a community and do "roll-up-the-sleeve work" to ensure a campaign hits the right tone, added Eric Austin, Procter & Gamble's senior director of global brand building and media innovation.

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Marketing Dive
4/9/2021

Beyond Meat has opened its first end-to-end production plant outside the US in Shanghai, China. The project will allow Beyond Meat "to effectively compete in one of the world's largest meat markets," said CEO Ethan Brown.