Hello Products is rolling out a gender-neutral, natural deodorant line featuring ingredients like shea butter, activated charcoal and tea tree oil. "As we continue to make sense of the recent changes to our environment, healthy behaviors, habits, and self-care are top of mind; we believe folks will be even more concerned about ingredient integrity when it comes to their personal care product options, as well as about products with a passionate focus on sustainability," said founder Craig Dubitsky.
Evian is rolling out a label-free bottle to make the packaging 100% recyclable and support the company's efforts to switch to a circular business model by 2025. Eliminating the label was a process that took two years, reports global brand vice president Shweta Harit, and the newly designed bottles will roll out to hotels, restaurants and other venues where barcode labeling is not needed such as e-commerce purchases.
Frito-Lay plans to spend $200 million and hire 120 people to expand its operations at the Frito-Lay Perry plant in Houston County, Georgia. The investment will cement this location as Frito-Lay's largest in the US, with construction completion anticipated by late next year.
Mars Wrigley has had to shift some 2020 Halloween plans due to coronavirus pandemic uncertainty, with Chief Halloween Officer Tim LeBel laying out a conservative strategy that focuses on supply metrics and digital channels. LeBel notes lessons learned from a slump in 2020 Easter sales and reports the biggest mistake made was focusing on retail and not offering enough options online.
Tea is a staple, with about 80% of households reporting having some kind in the pantry, but it is also a way to attract health-conscious consumers seeking better-for-you options, writes Donna Berry. This popularity has led to the emergence of new flavored and sparkling teas, she adds.
Keurig Dr Pepper intends to spend $10 million over the next five years on a polypropylene plastic recycling initiative as part of its partnership with The Recycling Partnership's Polypropylene Recycling Coalition. This is an ongoing effort for the company, as Keurig Dr Pepper also vowed to switch to recyclable polypropylene K-Cup coffee pods by 2020's end.
E.l.f. Cosmetics enjoyed strong results from a digital marketing campaign that leveraged TikTok, Pinterest and Snapchat, reporting a 60% ad recall and a 10% boost in brand awareness. The company also saw a 38% increase in online orders from the brand's website and added 548,000 new users over three months.
Mars will launch its Snickers Peanut Brownie in January and it will be available in a Single two-piece bar, Share bar that has twice the candy, and in a Sharing Stand Up Pouch. In September, 1,000 boxes of the candy will be sent to consumers who sign up at SnickersBrownie.com.
Large-size and peg candy helped sales rebound at convenience stores in May after a slowdown in March and April due to the pandemic. Nicolette Jaeger of 16-location The PRIDE Stores says consumers are looking to treat themselves during the shut-down and that innovative packaging and displays from manufacturers have been key.
Chicago-based 1908 Candy has a humorous billboard campaign in the city that features its Alexander the Grape chewy candy brand. The ad campaign has an election-year theme and points viewers to its makeamericagrapeagain.com website.
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