Consumer Packaged Goods
Top stories summarized by our editors
2/15/2019

A new bill that would add whole milk to the options available to students through school lunches has gained support from a number of dairy organizations, among them the International Dairy Foods Association and National Milk Producers Federation. "Providing expanded milk options will help ensure that students get the nutrients that milk uniquely provides, including calcium, vitamin D and potassium," said Michael Dykes, IDFA president and CEO.

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DairyReporter
2/14/2019

Tyson Foods will roll out plant-based meat alternatives during 2019, said Sally Grimes, president of prepared foods. "We want to have choices for those consumers," Grimes said of shoppers who are seeking meat-free options.

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Tyson Foods, Sally Grimes, Tyson
2/14/2019

Nestle's Starbucks-branded products will be rolling out to store shelves worldwide in the next few days. The lineup features 24 coffee-focused offerings, which mark the first items generated from the $7.15 billion partnership that the two firms forged last year.

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Nestle
2/14/2019

Beverage brand Sparkling Ice optimized its marketing strategy recently by launching targeted marketing campaigns to specific consumer segments. "It's a very interesting and authentic way to speak to a consumer based on their interests and not assume that every Sparkling Ice consumer is exactly the same," said Sarah Gustat of parent company Talking Rain Beverage.

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Chief Marketer
2/14/2019

The Honest Co. recently redesigned the packaging for its laundry line to optimize it for e-commerce orders and cut the risk of leakage. The firm worked with Berlin Packaging's Studio One Eleven to create a thicker cap closure as well as a new bottle shape and handle.

2/14/2019

Dan Huber is stepping into Foster Farms' CEO role, succeeding Laura Flanagan, who is leaving the company. Huber has been with the firm since 1996 and most recently held the chief operating officer role.

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Foster Farms
2/14/2019

The fragrance industry is "a very good growth market," said International Flavors & Fragrances CEO Andreas Fibig. On the flavor side of the business, he said the firm recently bought a startup that can 3D-print separate flavors on both sides of potato chips.

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CNBC
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Andreas Fibig
2/14/2019

Shopper behavior is evolving so rapidly that retailers need to have a strong grip on the data from their businesses to understand their performance, writes Sy Fahimi of Symphony RetailAI. Tech options such as online and voice ordering make it difficult to accurately understand today's consumers without good data management, Fahimi adds.

2/14/2019

S.Pellegrino is rolling out its Essenza line of sparkling mineral waters in three flavors. The Lemon & Lemon Zest, Tangerine & Wild Strawberry and Dark Morello Cherry & Pomegranate varieties are available via Amazon and Walmart.

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Cooking Light
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Walmart, Amazon
2/14/2019

Pepsi's latest creative focuses on its sponsorship of the UEFA Champions League. Under the tagline "Pepsi, For the Love of It," the 30-second spot features soccer stars Leo Messi and Mohamed Salah as they battle for the last can of Pepsi at a roadside gas station.

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Pepsi, Soccer