Some 86.3% of US marketers use Facebook for promotional efforts, and this is expected to remain similar in 2019, according to eMarketer. Senior analyst Jasmine Enberg explains that Facebook remains an important social marketing platform despite its recent crises because of the sheer size of its global audience, although marketers are increasingly using Instagram as a complementary strategy.
Dawn Willoughby will step down from her position as chief operating officer at Clorox effective Jan. 4. In addition, the company appointed Eric Reynolds executive vice president of cleaning and Burt's Bees, Stacey Grier has been named chief marketing officer, and Linda Rendle will serve as executive vice president of strategy and operations.
Procter & Gamble joined forces with the Environmental Working Group to develop two new shampoos for the Herbal Essences line. The EWG-verified products, which are free from sulfates and fragrances, will hit shelves next month.
Sales of carbonated soft drinks rose 3.6% over a four-week stretch ending Dec. 1, according to a Wells Fargo Securities analysis of Nielsen data. Also seeing growth were energy drinks, sparkling flavored water, ready-to-drink coffee and bottled water, but sales of sports drinks and chilled juices decreased during the period.
The lettuce variety celtuce is predicted to be among the hottest trends of 2019, potentially picking up steam created by the kale craze. Also on-trend are better-for-you desserts, regional flavors and oat milk.
Price is the biggest driver of wine purchasing decisions in the US, followed by brand name, varietal and country of origin, according to a survey conducted by the Wine Business Institute at Sonoma State University. The survey of nearly 1,200 wine consumers found that semi-sweet and smooth are the top two wine preferences in the US, while fruity, sweet and dry rounded out the top five.
Experience-based locations are seeing interest rising in craft beer, with consumers drawn to spots such as rooftop bars, brewery tasting rooms and game-based bars. Fifteen percent of "all US consumers of legal drinking age say they have visited a brewpub/taproom in the last three months, with 42% saying they had visited more than they did a year ago," Nielsen said.
Anheuser-Busch has laid off nearly 40 employees in North America, following previous cuts that affected about 350 staffers 15 months ago. "The changes, which affect a small number of salaried positions, are intended to better align our operations with our commercial strategy and to further reduce complexity," the firm said.
A communication mixup led to a glass recycling ban in Akron, Ohio, when city officials initially claimed that Waste Management Ohio could no longer recycle the material, which Waste Management refuted. Residents are being encouraged to hold on to their glass items while stakeholders figure out whether to lift the ban.
Using recyclable materials for packaging doesn't always mean the items have a low impact on the environment, a new report by the Oregon Department of Environmental Quality finds. "While recycling is beneficial, design and material selection is more critical," said Minal Mistry, the leader of the research project.