The coronavirus pandemic-related increase in omnichannel shopping will increase this year and beyond, particularly in the grocery space, said Jon Halvorson, vice president of consumer experience at Mondelez. "This pandemic is going to teach and engrain new behaviors," added Halvorson.
Electra Beverages founder and former WNBA player Fran Harris secured a deal with Barbara Corcoran on Shark Tank last week for $100,000 in exchange for 30% equity. The deal is contingent upon the startup fitness brand recruiting a celebrity athlete as an investor.
PepsiCo's Super Bowl activation campaign will include deploying drones to drop Pepsi-branded "homegating" supplies to residents of Tampa, Fl., where the game will be held Feb. 7. The brand is also supporting Tampa-area restaurants with more than $100,000 in grants via the National Restaurant Association Educational Foundation.
Americans have increased between-meal snack occasions over the past five years, with frozen desserts and salty snacks topping preferences of consumers who prioritized having snacks available during the pandemic, according to a study from The NPD Group. Including snack foods with meals grew from 21% in 2010 to 26% last year, the report found.
Unilever is strongly encouraging employees to overcome "vaccine hesitancy," while also considering a plan to share its COVID-19 vaccine purchases with developing countries, said CEO Alan Jope. Meanwhile, Tyson Foods President and CEO Dean Banks described the company's collaboration with Matrix Medical Network to distribute the vaccine on-site at plants and update employees about the vaccine's safety as "a critical part of our ongoing commitment to put the health and safety of our team members first."
Chobani is entering the ready-to-drink coffee category with the launch of a cold brew line featuring its dairy and oat milk creamers, as well as a black variety, in multiserve cartons. The entry into coffee was a natural progression for the brand, as "cold brew pairs beautifully" with its creamers, said Chobani President Peter McGuinness.
The agricultural analytics market is on track to hit $1.4 billion worldwide by 2025, as labor shortages fuel the need to outsource more operations, according to a report from MarketsandMarkets. The rise of urban farmers using artificial intelligence and big data is also expected to drive market growth.
Netherlands-based Datacadabra has developed the MowHawk camera system, which can be mounted on the cutter bar of verge mowers to detect plants and litter in the machine's path. The system has been trained to identify non-native invasive weeds so that municipalities can take steps to eradicate them.
PepsiCo is ramping up its sustainability goals by targeting carbon neutrality across its supply chain by 2040, one decade earlier than called for in the Paris Agreement. The company plans to increase the use of renewable energy, regenerative agriculture and net-zero emissions technology to hit its goal.
Employee absenteeism is threatening the consumer packaged goods supply chain and increasing pressure on the federal government to create a uniform vaccine rollout program, said Geoff Freeman, CEO and president of the Consumer Brands Association. The current state-run process "is the Wild West right now, and we see the results of that," said Freeman.