Campbell Soup has a four-part strategy for expanding its Pepperidge Farm brand of Goldfish crackers, Campbell Snacks President Carlos Abrams-Rivera told investors recently. Steps include introducing new packaging formats in stores and expanding the brand to new consumers.
Specialty and natural confections made up 10% of candy sales during this year's Easter holiday, Spins data indicate. Natural and specialty candy brands are typically priced at a premium of 28.2%, Spins said.
Dragon's beard, which can be found in places like Singapore, Taiwan and South Korea, is an ephemeral candy made of thinly spun, sugary strands. East Wind Snack Shop in Brooklyn, N.Y.'s Windsor Terrace neighborhood serves the spooled treat on colored sticks and garnishes them with topping like peanuts.
The National Baseball Hall of Fame and Museum has partnered with Ford Gum & Machine to launch a new campaign offering a winner a free trip to the museum in Cooperstown, N.Y., and $50,000 for a local youth baseball or softball program. The online campaign under the Big League Chew brand runs through Aug. 17.
Perdue Foods will bring its Chicken Plus line of nuggets, patties and tenders to stores in September, comprising white meat chicken blended with vegetables. The line is aimed at families looking to incorporate more vegetables and plants into their diets, said Chief Marketing Officer Eric Christianson.
Danone CEO Emmanuel Faber sees a "huge trend" growing worldwide as flexitarian diets rise and more consumers eat both plant- and animal-based foods. "As a company, we've made the choice to catalyze and to participate in this food revolution, which is a big and tough transformation for us," he says.
Coca-Cola can continue to grow by employing three key strategies, says Chief Financial Officer John Murphy. Leveraging the firm's size and global reach is one element, followed by investing in innovation and maximizing opportunities for mergers and acquisitions, he said.
Magna's latest estimates predict that worldwide advertising revenue will increase 5% this year, reaching almost $600 billion, down from 2018's 8% growth. Global digital ad revenue will rise 14%, a dip from the 18% to 20% growth of the previous four years.
Grocery checkout lines are likely to disappear within 10 years, and grocers are expected to invest in more omnichannel services and in-store technologies, according to a report from real estate firm CBRE. Other predictions include a shift to more convenience store formats, higher-margin merchandise and collaborations.