Burger King will offer Los Angeles drivers stuck in traffic the option of having food delivered to their cars, typically within 15 minutes. The Traffic Jam Whopper promotion began as a test in Mexico City, and delivery people use an app that incorporates Google mapping technology to find their customers on the road.
Hispanic grocer Cardenas Markets has debuted a next-generation store in Las Vegas that will serve as a model for future stores. The location's Keep Life Flavorful design highlights offerings like a taqueria, pollo asada counter, fresh juice, hot bar and a cafe.
Pepsi's new campaign from Motive, VaynerMedia and Acceleration taps DJ Khaled and Chrissy Teigen as influencers and features QR codes and graphics on bottles that consumers can scan to launch Instagram Stories that include around 250 branded augmented reality filters. The "Pepsi #Summergram" push also includes 25 15-second TV and digital ads, Giphy stickers for user-generated content, 2,300 outdoor billboards across the country and events in Los Angeles, Miami and Chicago.
Ferrero USA has entered the premium boxed chocolate category with the debut of the Ferrero Golden Gallery Signature brand. Later this year, the confectioner will bring its Kinder Bueno chocolate bar to the US market as well as roll out a sugar-free Tic Tac line called X-Freeze.
Four school districts in New York state are introducing locally sourced, low-antibiotic beef into their lunchrooms. The effort is part of a new program -- developed by The Center for Agricultural Development & Entrepreneurship, Cornell University and Tompkins County education leaders -- that provides incentives to farms to lower their antibiotic use.
RxBar founders Peter Rahal and Jared Smith sold their bootstrapped protein bar firm to Kellogg in 2017, a process that took nine months. Rahal shares what other entrepreneurs can learn from their experience, in particular the importance of finding a good investment banker and how to avoid over-engineering an exit.
Join us on June 27th for a conversation with Debi Benedetti, Founder and CEO of Beyond the Possible, during FOODBIZ+ Insights for Great Leaders. Debi will share valuable insights into key attributes that leaders need to develop to be successful, including topics on personal branding and strategic planning, along with many other skills that are critical to leading in today's changing food industry and marketplace. Don't miss FBS' free webinar and register today!
Cakes decorated in a style reminiscent of shag carpeting have been garnering attention on Instagram thanks to their eye-catching color and texture. Los Angeles-based pastry chef Alana Jones-Mann takes approximately two hours to meticulously decorate her cakes with piping.
DoorDash's national campaign from Brand New School, "Pop Up," touts the simplicity of the app's food delivery service with digital content, TV ads and outdoor advertising in 13 cities that spans billboards, buses, taxis, transport shelters and wallscapes. The brand is also sponsoring "Taste of Chicago" and offering its attendees a branded pop-up experience.
The National Restaurant Association has launched an initiative called ServSuccess to help restaurant employees gain the education they need to move up in their careers. "Restaurant employees will be able to use their years of experience to jumpstart their professional advancement by validating their skills and knowledge," President and CEO Dawn Sweeney said.
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