Mobile ad fraud is increasing and bad actors are becoming more sophisticated to disguise fraudulent practices, which is why the industry must come together to invest in machine learning and artificial intelligence to develop a defensive framework, writes Rajiv Bhat. Marketing technology and ad firms must unite with verification and measurement companies to boost transparency and ad tech firms should collaborate with industry groups like the Interactive Advertising Bureau, he advises.
Dunkin' opened up a trendy espresso pop-up cafe in Portland, Maine, called "S!p," which was manned by reality TV star Jonathan Cheban. A short digital film shows customers expressing unbridled approval of the new cafe's coffee and their shock when it's revealed that they're drinking Dunkin'.
Marriott and PepsiCo's water brand Lifewtr teamed on augmented reality art experience that took place in New York's Westfield World Trade Center and will continue to run at Marriott hotels across the country throughout December. Hotel guests can scan the Lifewtr bottles available in rooms to open artwork via Facebook's in-app camera and virtually place it on walls.
The launch of Chobani Gimmies, a yogurt line designed for children, drew the most attention from SmartBrief's food and beverage readers this week. Also popular were news items from Wegmans, Kraft Heinz and Dollar General.
Budweiser and Jim Beam have collaborated on a campaign that marks the 85th anniversary of the end of Prohibition with a new holiday, "Repeal Day." The push features digital billboards placed outside offices and breweries of competitors like Miller, Coors and Heineken with invitations to come to the bar to celebrate the occasion.
Startup Firefly has officially launched after receiving $21.5 million in funding and enables rideshare drivers to boost their incomes via digital ads. The company provides drivers with a "digital smart screen" through which marketers can run geofenced, targeted ads.
A panel of US Court of Appeals judges is skeptical of the Justice Department's efforts to block the AT&T-Time Warner merger based on antitrust violations. The judges, who are expected to deliver a final ruling in a few months, noted on Thursday that they would only have the authority to roll back the merger if the trial judge had made substantial errors.
FX leads the way in nominations for the 2019 Golden Globe awards, scoring 10 for shows including "Barry," "The Assassination of Gianni Versace" and "The Americans." Sandra Oh and Andy Samberg will co-host the ceremony, which will broadcast live on NBC January 6.
Fire TV Cube will soon include Amazon's Announcements feature, which will allow customers to play their messages on other Alexa-enabled platforms throughout their homes. The technology will also allow devices to broadcast announcements when they detect motion or a doorbell rings.
Google plans to tap global news sources, as well as listener preferences, to deliver personalized news summaries via Google Assistant. The company is promoting the on-demand service as the "future of audio news."
- Page 1