GoPro created a #HomePro challenge, which is awarding five winners each day until April 30 with five-year GoPro Plus subscriptions and a Hero8 Black or Max camera for the most creative at-home videos shot on its GoPro App. People can enter to win by sharing their videos using #HomePro and #GoPro on Facebook, Instagram, YouTube or TikTok.
StrawberryFrog's new campaign for financial services company Truist features a 60-second spot that highlights how America is adjusting to the coronavirus pandemic and directs viewers to the brand's response efforts, which includes $25 million in charitable donations. "Truist Cares" is running across TV, social, digital and radio.
Humanaut created a "From Outside With Love" campaign for Organic Valley, which touts the brand's milk products and the secret ingredient for its dairy cows -- "the outside." The push is running across broadcast and cable TV, over-the-top and social.
RPA's Joe Baratelli writes about the kind of leadership creatives need to thrive. "I've always believed that leaders who are self-aware and humble give people the space to become the best they can be," he writes, adding, "Creative people also need to know that someone's steering the ship."
PepsiCo, with VaynerMedia, OMD and Acceleration, teamed with Global Citizen and the World Health Organization to create a "One World: Together at Home" concert on April 18 to raise money to support coronavirus response efforts, which will be broadcast on major networks with an extended version running across Instagram, Facebook, Twitter, YouTube, Amazon Prime Video, Alibaba and Apple. The event will be hosted by Stephen Colbert, Jimmy Fallon and Jimmy Kimmel, with appearances from "Sesame Street" characters, and will feature performances by major music talent streamed from their homes.
7-Eleven is sponsoring virtual events for the Washington Redskins on April 25 during the 2020 NFL draft, and the activities will include live coverage, interviews with players and coaches, and giveaways for fans across YouTube, Facebook, Instagram and Twitter. "The Virtual Draft Party is meant to be a celebration that will create a sense of unity for Redskins fans as we continue this fight together, while understanding that we have a responsibility to do the right thing by not celebrating together physically," says head coach Ron Rivera.
The American Association of Advertising Agencies' Advertiser Protection Bureau released a paper to help agencies and brands navigate brand safety among premium news content. The paper recommends parameters related to brand suitability "should be regularly updated and evaluated based on real-time criteria," and 4A's President and CEO Marla Kaplowitz says the report aims to "maximize brand safety and suitability for brands, while at the same time encouraging responsible journalism and a financially rewarding ecosystem for publishers."
Wendy Clark talks about her decision to leave DDB Worldwide to become global CEO of Dentsu Aegis Network, saying, "This wasn't a decision or judgment on DDB. It was something broader and interesting, that stretched me and pushed me on the next step of my journey." She discusses her goals for when she takes on the new role in September, saying, "The No. 1 thing that will be on my mind is growth."
Havas Chicago Group has appointed three new leaders -- former Facebook executive Liz Roche as managing director of Havas Helia Chicago, Youtility Consulting founder Dan Baldino as managing director of Havas Chicago and Marianna Ruiz, formerly of FCB Global, as group creative director. Havas Creative North America's Paul Marobella says, "The forces shaping our clients' business are constantly changing, especially now in the new economy post-COVID-19; it is our first priority to have the best and most modern talent in our agency."
Almost 36% of consumers are paying more attention to marketing messages from brands and their priority purchases are food, health and wellness and cleaning products, per Yotpo. The company's Raj Nijjer writes that marketers must adapt to shifting consumer needs by building brand community, letting customers know about their brand's response efforts and creating content that's comforting, helpful and entertaining -- with a particular focus on live social channels.
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