It's anticipated the click-through-rate for advertising is 125% higher in November, per ZypMedia data, and brands should leverage this by starting sales earlier, writes Jack Loechner. November is believed to be the best month for engaging consumers with holiday sales promotions, with ads seeing the highest click-through-rates from November 1 to 12, he writes.
Dunkin' partnered with BBDO New York in developing a campaign for the company's new line of espresso drinks that centers on the tagline "Sipping is Believing." The campaign encompasses radio, TV, social and display, and focuses on how people often find themselves in surprising situations.
The Advertising Contract Exchange provides a valuable resource for those who want to standardize industry language. The database offers a better way to understand the context of contract languages, as AAF Executive Director Wally Snyder states, "We are at a point where people are starting to recognize they have a problem with lack of trust between consumers and the industry, and the best way to build trust is with transparency."
This year's holiday ad for Microsoft is a spin on "Rudolph the Red-Nosed Reindeer" that features nine-year-old Owen Sirmons, who has the rare genetic disorder Escobar Syndrome, making traditional video game console play difficult. Alongside friends, Sirmons plays video games using an Xbox Adaptive Controller.
Bank of America has launched a new campaign with the holiday theme "The Power to Make a Difference," which also includes an updated logo. Featuring the brand's CEO Brian Moynihan, the campaign focuses on the brand's partnerships with several celebrities -- including Matt Damon, Ken Burns, and Tory Burch -- and highlights charitable efforts in clean water, women's entrepreneurship and documentary creation.
Programmatic ad spend is expected to grow to $84 billion in 2019 and $98 billion in 2020, according to programmatic marketing forecasts from Zenith Media. The growth is due in part to better and more abundant mobile ad format options, and the inherent improved efficiency and effectiveness that programmatic trading offers, Zenith suggests.
Duracell is planning to bring on a partner for its markets outside of North America after working with Grey London for the past six years. Flock Associates will be handling the review process for Duracell as they search for the partner.
A system similar to Ads.txt could cut down on fraudulent ads if the advertising industry bands together to develop a solution, suggests Scott Moore. Brands need to take ownership of their creatives and not simply rely on ad platforms and publishers to keep malware and ad fraud at bay, Moore adds.
Many consumers are shopping prior to Black Friday, with Brand Keys reporting that 25% of all holiday sales occur prior to the day after Thanksgiving. Marketers must find advertising and promotion opportunities long before Black Friday kicks in, writes Robert Passikoff, as consumer buying patterns now reflect earlier discounts.
Burger King's new Whopper Shopper site is a Black Friday promotion that features the banners of other brands to fund the cost of consumer's Whopper sandwiches. Through the pay-per-click campaign, every time a consumer clicks on an ad and purchases something, the brand pays Burger King and that money is used to fund sandwich vouchers.
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