Disney has unveiled a 16,000-square-foot immersive experience titled "Mickey: The True Original Exhibition" to mark Mickey Mouse's 90th birthday. The exhibition in New York enables visitors to immerse themselves in the history of the character, exploring places like the Cosmic Cavern and Sorcerer's Way, and a short film takes viewers behind the scenes.
Programmatic technology has been steadily disrupting advertising, enabling advertisers to more effectively target consumers with relevancy and leading consumers to increasingly expect, and be disappointed not to receive, personalization, writes Laura Bakopolus. Programmatic's disruptive phase is not over, and the advertisers who will be most successful will be those who adjust strategy based on the level of data consumers are willing to part with in order to receive advertising that's useful to them personally, she writes.
Argonaut's short film for Cricket Wireless, "Four for the Holidays," tells the story of what the brand's four animated characters do for the holidays when they've finished shooting an ad. The film includes celebrity cameos and is being promoted across social and billboards.
Izod's latest spot from PVH Marketing Group features comedian Colin Jost forging a close-knit relationship with his holiday sweater that comes equipped with fictional voice activation and which features the brand's real-life True Comfort technology. The ad also features a cameo from quarterback Aaron Rodgers as a piano player who shakes his head in disbelief as Jost carries on a conversation with the sweater.
Facebook is touting Oculus Go with a 60-second spot that shows stars, including Jonah Hill, Wiz Khalifa, Adam Levine, Leslie Jones and Awkwafina, being entertained by the virtual reality headsets. The purpose of the campaign is to show consumers what's possible with VR technology and to "normalize" it, said Facebook's Rebecca Van Dyck.
Brita's new humorous short film features YouTube star Anwar Jibawi bringing home Brita brand ambassador Stephen Curry for the holidays, only to be embarrassed by his family's antics, all of whom are also played by Jibawi. The spot includes the tagline, "Holidays with the family are crazy ... but not as crazy as bottled water," and is being touted by both celebrities across their social accounts.
Geopath's Kym Frank discusses important outdoor advertising trends, including brands being able to create custom triggers that deliver dynamic creative to digital billboards. Advertisers can also target ads to mobile users based on factors such as weather data or search queries, and programmatic buying now allows the purchase of such ads at scale, she says.
Badger & Winters' new short film for HP, "Ask Me About," features veterans talking about their military service and also emotionally sharing the insensitive questions they've been asked by civilians, such as how many people they've killed, instead of being asked about the talents they possess. "The skills that veterans bring -- like leadership, teamwork, camaraderie, problem-solving and tenacity -- are phenomenal," said HP's Lesley Slaton Brown, explaining why employers should diversify their workforce with veterans.
The BAM Connection has been awarded extra responsibilities by Deutsch Family Wine & Spirits, adding to its Yellow Tail agency of record duties. The agency will now also handle Barone Fini, Redemption Rye Whiskey, Layer Cake Wines and Joseph Carr Wines.
Sixty-three percent of marketing chiefs expect budgets to rise next year, according to Gartner. The survey also found that chief marketing officers invested 29% of their budgets in marketing technology this year, while spending 24% on staff -- the first time digital tools have been prioritized over people.
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