Guinness is counting down the days to St. Patrick's Day by handing the reins of its Instagram account to Nick Offerman, who will appear in videos and dispense wisdom, trivia and tips including "how to give an authentic Irish toast," the brand says. Every foamy Guinness mustache posted on Instagram by users will result in a $1 donation to the Guinness Gives Back Fund and the brand teamed with Carhartt on limited-time clothing collection.
Simon Owens makes the case for why agencies should invest media spend on email newsletters based on findings in a SmartBrief white paper, which includes statistics on the strategy's high engagement rate and outlines benefits such as brand safety and reliance on first-party data. "Industry newsletters boast an open rate of about 20%, and because of the opt-in nature of newsletters, subscribers are intensely loyal," he writes, pointing out some newsletter-based media companies are among the fastest-growing in the industry.
Mucinex is touting its new Nightshift product with a #beatthezombiefunk dance-off TikTok challenge, which is kicked off with a video starring husband-and-wife team Allison Hoker and Stephen "tWitch" Boss from "So You Think You Can Dance." The dance demonstrates how Mucinex fights off cold and flu symptoms, and users are invited to share their own versions of the dance using the challenge hashtag to win VIP experiences and cash prizes.
Burger King, with Swedish agency Ingo, Publicis and David Miami, launched a global campaign touting its commitment to the elimination of artificial preservatives that includes a 45-second "The Moldy Whopper" spot, which uses time-lapse photography to show the decomposition of the product across 34 days. The ad is set to Aretha Franklin's "What a Difference a Day Makes" and ends with the copy, "The beauty of no artificial preservatives."
DDB New York's new campaign for Cotton Inc. and The Great touts the brands' new denim jumpsuit, which was inspired by World War II icon Rosie the Riveter -- the character that defined the role women played during the war. A short film tells the story of a real-life "Rosie" and introduces the modern-day "Rosie Reborn" version of her jumpsuit, modeled by successful women today, including Black Girls Code founder and CEO Kimberly Bryant and US soccer player Carli Lloyd.
To mark its launch of Sky Dreamer in Chicago, Puma worked with Whisk, Firefly and Havas Media on holographic displays of the basketball shoe on vehicles parked at city landmarks. "Holograms have never been used as an integration into a D-OOH channel before, so [the] stunt is not only delivering the Puma brand message but also celebrating the innovation in one of the fastest growing media channels," says Whisk co-founder Matt Wilkinson.
Heineken is taking on gender assumptions surrounding beer drinking in a humorous campaign from Publicis Italy that shows servers mistakenly delivering cocktails to women who ordered beer. "Breaking down these stereotypes involves acknowledging them and we wanted to do this in an entertaining way through our hero film," says Heineken's Maud Meijboom.
Agency Eleven created an augmented reality Instagram filter for Black History Month that superimposes figures from ancient and traditional African cultures, such as the Yoruba religion, on users' faces before finding their match. The initiative was conceived by copywriter Dotun Bello, who emigrated in 2015 to the US from Nigeria.
Edelman's Judy John chats in this podcast about being a Kanye West fan, which football team she supports and what it's like to be an introvert in advertising. "I'm a creative, and I'm supposed to be presenting ideas," she says, adding about her shyness, "I've recently just started to talk about it and own my awkwardness."
Laundry Service has won creative agency of record for Orbitz, the online travel agency owned by Expedia, and replaces incumbent Havas, which will still handle media. Expedia invested $8.5 million in measured media for the brand last year, COMvergence estimates, and Orbitz's Carey Malloy says, "Laundry Service impressed us with their ability to deliver digital-first thinking that breaks through the clutter and clearly articulates our value proposition to customers."
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