Budweiser, with VaynerMedia, is honoring US fallen soldiers on Memorial Day by airing one minute of silence at 3 p.m. EDT across social, radio and TV with a pre-recorded spot from Calverton National Military Cemetery, as well as partnering with brand influencers to share an image without a logo and the message "Moment of silence in honor of fallen heroes." The brand hopes to encourage Americans to observe the National Moment of Remembrance with this initiative, which includes stopping its production lines at its 12 breweries.
M/H VCCP and the National Center for Missing & Exploited Children have created a new version of the 1993 hit "Runaway Train" by Soul Asylum that's performed by Jamie N Commons and Skylar Grey and features Gallant. "Runaway Train 25" uses geolocation data to update the missing children featured in the music video based on the viewer's location and the campaign encourages people to share details on social using #RunawayTrain25 and #MissingKids in an effort to find them.
Mattel and Mercedes-Benz USA have teamed to create toy cars modeled on the Mercedes-Benz 220SE -- driven by female racer Ewy Rosqvist when she won the 1962 Grand Prix in Argentina -- which will be given away to girls in the first grade. A spot from R/GA shows young girls choosing gender stereotypical toys to play with, such as dolls, before showing them watch Rosqvist's win and realizing cars can be toys for girls, too.
Lexus and Sony, with Team One, have collaborated on a spot to tout the 2020 Lexus RC F and upcoming movie "Men in Black: International," which is running across broadcast, cable and advanced TV, social and digital. The 30-second ad features the film's stars Tessa Thompson and Chris Hemsworth, and is voiced by Minnie Driver, who says, "When you're protecting the Earth from the scum of the universe, a little extra horsepower never hurts."
Publicis' Rishad Tobaccowala chats in this podcast about data, creativity and why the original reasons behind establishing the holding company model -- to enable scale and solve competitive clashes -- are taking a backseat to more vital concerns. "What is important is the ability to solve a client's problem with a broad range of tools but also do it in a highly collaborative way," he says.
WPP's Deeplocal has tapped Wayne Coyne, lead singer of The Flaming Lips, as an experience designer and the rest of the band will also contribute to certain experiential campaigns. Coyne "understands what we understand about marketing simple stories, [catering to] short attention spans, [making] something that people can remember," says agency CEO Nathan Martin.
Chick-fil-A is employing artificial intelligence and machine learning via Amazon's AWS Comprehend technology to monitor social media for mentions of food-related illnesses potentially related to its 2,400 restaurants in the US and the company reports a 78% accuracy rate. The chain's store managers are alerted to potential issues via a custom app.
As a growing number of people hunger for global change, the onus is on brands and organizations to take a stand and find their "good." "It starts with making a long-term commitment," writes Katie Shanagher, a strategic planner at Blue Chip.
Wieden+Kennedy Portland and Droga5 both took home the top honor of a Black Pencil at London's D&AD Awards, which is "often seen as a predictor for what will win at Cannes," Alexandra Jardine writes in AdAge. Wieden+Kennedy won for its "Dream Crazy" campaign for Nike and Droga5 was honored for its "The Truth Is Worth It" work for The New York Times.
Huge's new global CEO, Pete Stein, talks about the lack of creative talent at consultancies vying for agency business and why the direct-to-consumer model is one that agencies should be helping traditional brands to follow. "[I]f you have an obsession with the customer experience, if [you're really] data savvy, if you bring really strong product experience to life, if you know how to create a brand that is value and mission-based then you can scale and grow and consumers will love you," he says.
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