Social marketers can learn some lessons from filmmaker Judd Apatow's successful approach to comedy by making emotional connections through stories that feature relatable characters, writes Zack Rosenberg. Create videos that are funny and feature real, quirky and endearing people to inspire more engagement and more shares, he advises.
Burger King, with FCB New York, has launched a $5 monthly coffee subscription for its app users that lets them order and pick up a coffee each day at participating outlets. The BK Cafe Subscription is being promoted via a YouTube spot that explains a freshly brewed coffee each day for a month costs the same as a large Starbucks cappuccino, adding that subscribers don't need to speak Italian either.
Campbell Snacks is boosting its media investment by 25% up until July, with campaigns from VMLY&R for its Kettle and Cape Cod potato chip brands and Snyder's of Hanover pretzels that are running predominantly across TV. The push for Snyder's is titled "Make Some Noise" and features humorous awkward moments interrupted with loud pretzel crunching.
The New Orleans Tourism Marketing Corporation and 360i released an IGTV show titled "Unexpected Tour Guides" to give viewers a glimpse into the undiscovered parts of the city with locals, such as an all-female biker gang, taking influencers on interesting trips. 360i Creative Director Andrew Hunter explains that IGTV was chosen as the perfect channel to blend long-form content with Instagram influencers who are trusted by consumers for travel ideas.
Not conducting difficult conversations with managers harms productivity and often leads to departure, so Karen Gilchrist writes that you should take the first step to prove you possess this highly valued soft skill. Look at the problem from their perspective and role-play the conversation to boost your confidence.
Spotify for Brands has extended its "#loveAds" campaign from Europe to the US, inviting brands to create a playlist featuring their favorite music used in advertising. Marketers can submit their choices via a dedicated site, and Spotify's Marco Bertozzi explains the vision behind the initiative, saying, "music has the power to enhance advertising strategies and build meaningful relationships between fans and brands."
The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance and time. Here's what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.
Seats are filling fast for the 2019 ANA Media Conference, presented by Quantcast, April 10 to 12 in Orlando, Fla. This event sold out last year! Learn how leading brands are reaching today's consumers across platforms in innovative ways.
- Steve King, CEO at Publicis Media
- Marc Pritchard, chief brand officer at P&G
- Brad Haley, CMO at IHOP
- Rob Rakowitz, director of global media at Mars Inc.
- Luke Kigel, senior director and global head of media and connections at Johnson & Johnson
- Scott Grenz, VP and global head of media at GlaxoSmithKline
- Courtney Lawrie, director of brand marketing at Wayfair
- Trace Rutland, director of media innovation at Tyson Foods
Advertisers should leverage the neuropsychology of mirror neurons -- which fuel contagious emotions -- by creating campaigns centered around empathetic storytelling that inspire consumers to rally behind and share their brand's messaging, writes LyntonWeb's Jennifer Lux. Tap into the psychological trigger of social proof by sharing customer reviews and stories to give consumers evidence that prompts them to purchase, she writes.
Preacher has created a launch campaign for MillerCoors' new Saint Archer Gold light craft beer, which includes one 90-second and several 30-second spots that feature real people and showcase the laid-back lifestyle of San Diego. The 90-second ad ends with the copy, "Finding your way is better with a light. So we brewed one."
- Page 1