Stoli Vodka's latest effort in its "Whatever Drives You, Make It Loud and Clear" campaign is celebrating Pride Month with out-of-home murals created by artists within the LGBTQ community. The push includes a mural in Key West, Fla., which is featured on the brand's "Spirit of Stonewall" limited-edition bottle, and original murals from local artists in other cities including Las Vegas and Miami.
Marketers that want to test podcast targeting can now do so by using Spotify Free's tool that offers segmenting of the 123 million listeners of its free ad-supported service based on interests such as comedy, health, lifestyle, technology and business. 3M and Samsung are the first brands testing the service which is available to advertisers in the US, Canada, Mexico and other countries.
Mastercard has released its first voice skill, "Priceless Experiences," which enables customers to engage with Alexa to discover unique experiences such as a private art collection tour in Miami and the brand has created a 30-second spot explaining how it works. "Voice is the next frontier of search and retail," says Mastercard's Raja Rajamannar, adding that the skill, combined with the company's sonic brand "is a powerful way for us to create a culturally-relevant and emotional connection with consumers."
McKinney's debut campaign for Choice Hotels, "Our Business is You," features a series of 15- and 30-second spots that show people on vacation and on business trips being brought together by the company's hotels. The spots encourage consumers to book their stay directly at the brand's site, and the campaign is running across TV, digital and social.
Callen has created Lone Star beer's largest campaign in 30 years, "Keeps You Texan," which showcases the brand's home state and touts its 24/7 low-alcohol and low-calorie beer. A 30-second launch spot homes in on a mosquito that doesn't deter outdoor drinkers because, as the voice-over says, "This is Texas and we'll go inside when we're good and ready."
Tic Tac USA, with Laundry Service, created a limited-edition set of white gold cufflinks for Father's Day that feature a capsule holding the brand's mints to "keep your dad's breath as fresh as his style all day long." Instagram users can enter to win the one-off pair by posting an image of themselves in a fresh pose using @tictacusa or @tictaccanada and including a branded Giphy sticker.
Magna's latest estimates predict that worldwide advertising revenue will increase 5% this year, reaching almost $600 billion, down from 2018's 8% growth. Global digital ad revenue will rise 14%, a dip from the 18% to 20% growth of the previous four years.
Facebook has launched a simulation platform called AI Habitat that uses 3D photo-realistic interactive real-world environments to train "embodied agents," such as virtual robots. The company has unveiled its Replica data sets to demonstrate AI Habitat's capabilities, which feature 3D builds of a retail store and apartment, among other indoor environments.
To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace -- and consumers' growing penchant for personalized items -- brands ignore the trend at their own peril.
Attend the 2019 ANA Data & Measurement Conference, presented by Google, Sept. 9-11 in Naples, Fla., to hear how leading data marketers drive better business results. Sessions will cover data management, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and in-house analytics.
- Bill Cramblit, marketing analytics and optimization manager at MillerCoors
- Patti Ziegler, VP of global marketing and communications at Scotts Miracle-Gro
- Lauren Hougas, director of marketing analytics at Land O'Lakes
- Kevin Wachholz, senior manager of marketing analytics at The Home Depot
- Newcombe Clark, global director of the Rapid Learning Lab at AIG
- Faisal Zanjani, senior global director of marketing and strategy at Coca-Cola
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