Nike dropped a pair of "Chunky Dunkys" sneakers for its Nike SB brand, which were created in collaboration with Ben & Jerry's and are styled to reflect its Chunky Monkey ice cream. The shoes were released Tuesday on Nike's SNKRS app, promoted on social, and the drop resulted in Ben & Jerry's taking a trending spot on Twitter.
REI Co-op and West Elm collaborated on a 35-item outdoor line that includes a folding campfire table, reusable tableware and outdoor pillows. The brands also partnered on an episode of REI's "Camp Monsters" podcast.
A study from Cowen reveals 76% of Americans expect their spending to either stay stable or increase from mid-May to mid-June, up from 66% the previous month. Additionally, nearly 50% say the pandemic will disrupt life for six months or longer, compared with 18% in late March, and feelings of safety in returning to public spaces dropped across every category.
The Knot Worldwide CMO Dhanusha Sivajee talks about how the pandemic and social distancing has affected the wedding industry, with smaller ceremonies and postponements. The company has set up a global hotline for couples and vendors, is offering small-business loan advice and is providing $10 million in financial assistance aimed specifically at vendors.
Anomaly Los Angeles' campaign for MasterClass features a 60-second anthem spot, "Today's the Day," which is voiced by Spike Lee and showcases instructors available via the education platform including Serena Williams, Stephen Curry, Neil deGrasse Tyson, RuPaul and Anna Wintour. "These people know things, a lot of things, big things, all the things, the best things," Lee says in the video.
Optimist, with Halal, created a campaign for Skoda that includes four spots shot by directors in their homes featuring toy versions of the automaker's SUV lineup. "Shot at Home" showcases a miniature SUV in each spot, showing the vehicles traverse sofas, carpets, tables and more while dodging hazards such as broken eggs, coffee cups and plant pots.
As calls for social distancing stretch into the summer and possibly later, GroupM Multicultural President and Culture Marketing Council Chair Gonzalo Del Fa says the smart brands should view consumers' increased media consumption as "an opportunity." He looks at daytime and streaming media consumption, the need to look at different metrics and the potential for Spanish-language campaigns. "Historically, we have seen Spanish-language media win in times of crisis," he writes.
Snapchat released a "Breaking Stereotypes" series of lenses to mark Asian Pacific American Heritage Month that are available via its desktop app, Snap Camera. The series, with artwork created by Snap's pan-Asian employee group, flips hurtful comments heard by Asian Americans into positive statements.
David Miami's "From Your Home to Ours" campaign for Burger King is displaying messages of gratitude from customers to its employees across 6,800 locations. The thank-you messages were gathered through the brand's app and will be on display for staff to read via in-store digital kiosks and menu boards.
Customer behaviors are changing during the coronavirus pandemic, and an analysis from BrightEdge finds emotional experiences are increasing with brands and consumers. The role of digital is highlighted in the analysis, and safety and social distancing are having an effect on searches.
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