Walmart's video streaming service, Vudu, is venturing into original content in partnership with MGM and enables advertisers to target ads to viewers based on their shopping history with the retailer. Vudu is also expected later this year to debut shoppable ads that will enable viewers to click and directly add products to their Walmart shopping cart.
WPP's VML and Gatorade are ending their partnership, which began in 2010, ahead of the agency's merger with Y&R. "As we look ahead to 2019 we will be evaluating a differentiated model within the digital space," a brand representative said.
Smuggler founder Patrick Milling-Smith and director Kathryn Bigelow have created a harrowing campaign to coincide with International Day of the Girl, which tells real stories from female survivors of terror group Boko Haram. "I Am Not a Weapon" includes an Instagram account and dedicated site created by Preacher where consumers can donate to the International Rescue Committee.
Anomaly's "#NotSorry" campaign for Reese's has resulted in 29% of American adults viewing one of the brand's ads over the last two weeks, according to YouGov Plan & Track. A recent Halloween spot encourages consumers to buy the candy and then keep it for themselves by pretending to be out.
The SunTrust Foundation has released a national US spot titled "The Bridge" from StrawberryFrog and award-winning director Jakob Strom that poignantly showcases the imaginative inner world of an autistic child and her connection with her mom. "This spot shows how the SunTrust Foundation helps families and people with autism learn to connect," StrawberryFrog's Scott Goodson said.
NewsMediaWorks, which represents Seven West Media, Fairfax Media and News Corp. in Australia, has created a campaign with Thinkerbell that showcases the value of trusted journalistic environments to agencies and advertisers. The push directs brands to a dedicated site highlighting a Galaxy Research report that discovered consumers trust newspapers the most when it comes to advertising and content.
Amp Agency's new campaign for Just For Men, "Be the Better Man," celebrates the diversity of male identity by showing a variety of men grooming themselves, including dads and a tattooed younger man using eye liner. The push is the latest effort from a male grooming brand to ditch stereotypical ads in favor of a less sexist, emotional approach as showcased by other advertisers such as Harry's, Axe, Gillette and Dollar Shave Club, writes Jack Neff.
Media agencies are increasingly bolstering their talent with content experts to meet client demand for branded content and act as a liaison with publishers. "If they get it, then they can become allies. The flip side is if they're worried about demonstrating their own value," says NBC News Brand Studio's Mike Rucker.
The best work comes from media and creative teams that are located on the same site to enable real-time collaborative planning and execution, writes Carmichael Lynch's Neil Goodspeed. The value of being in the same room to brainstorm ideas, identify immediately what's possible and build human connections that deliver unified results is vital to brands, he writes.
Papa John's marketing and diversity leaders discuss moving forward from the controversy surrounding founder John Schnatter and how the brand's "Voices" campaign showcases the diverse employees who make up the company and are truly its spokespeople. "[A]s long as we put our people first, our customers first, our suppliers, our franchisees, we will embrace the global nature of inclusion," said Victoria Russell, chief of diversity, equity and inclusion.
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