Dove Men+Care, with BBD Perfect Storm's New Macho unit, unveiled a Father's Day campaign based on the brand's research that men who practice holistic self-care have more successful family relationships. The push includes an anthem short film, a "Dads (They Care A Lot)" children's storybook, a partnership with Headspace, a #DadsCare YouTube series and a resource hub.
Tombras created a Father's Day spot for the PGA Tour Superstore that features a man opening a shoebox filled with scorecards, which spark memories of playing golf with his dad through the decades. "Golf is unique in that it's a family-oriented sport, so Father's Day is a great moment for brand storytelling from a connections standpoint," says Dooley Tombras, president of Tombras.
Instagram has launched vertical, full screen looping Reels ads via auctions worldwide that can run for up to 30 seconds, appear between standard Reels and give consumers the option to view, skip, like, comment, save and share. Instagram began testing Reels ads in select markets in April with BMW, Louis Vuitton, Netflix, Uber and other brands.
Broken Heart Love Affair's campaign for Internova Travel Group features an anthem spot starring a robotic-like, sinister-sounding concierge who epitomizes why people should book their travel via a human being instead of websites that rely on artificial intelligence. The push includes out-of-home ads in Los Angeles and New York that direct people to the brand's "Book Human" website.
Agencies are marking Juneteenth in a variety of ways, such as BBDO, Dagger, DDB, Deutsch, Endeavor, Fitzco, Huge, Mediaocean, Ogilvy, Omnicom, The Martin Agency, VMLY&R and Weber Shandwick making the day a permanent company holiday. Many agencies also are creating company events, programs and campaigns focusing on diversity and inclusion to honor the holiday.
Customers in a Sprout Social study reported valuing engagement, transparency and service when dealing with brands on social media. The survey, which involved more than 1,000 marketers and a roughly equal number of consumers, also found that following brands online correlates with purchasing and recommending them.
PepsiCo, with M Booth and Experience-Interaction, created an "IRL Again" campaign for its Neon Zebra brand starring actor and comedian Billy Eichner, who humorously dispenses advice for post-lockdown life. The push includes "IRL Starter Packs" that feature branded items such as an icebreaker game and "dad hats" with the copy "Team Elbow Bump" and is running across digital and social.
Brands are undeterred by a recent drop in nonfungible token sales and are developing creative promotions for their digital assets to preserve intellectual property and potentially drive revenue. For example, NBA's Top Shot platform has earned more than $230 million in sales from its game highlight videos sold as NFTs, while Stella Artois is auctioning digital racehorse NFTs and Burberry is offering a limited-edition NFT toy within the Blankos Block Party game that players can collect and sell.
Great managers aren't identical, but they're likely to encourage employees to raise suggestions, debate their merits and ultimately run with initiatives, including across departments and functions. These are just a few of 25 traits offered by leaders across seven categories, including "Challenge folks with kindness" and "Celebrate and up-level the small moments."
Campaign US unveiled the agency and brand winners of its 2021 Power of Purpose Awards across nine categories. Google's "Black-Owned Friday" campaign from BBH New York, State and Not to Scale won Gold for Brand Purpose and the Most Purposeful Campaign of the Year. "Answer Their Call" from Droga5 for the Reform Alliance won Gold for COVID Response, and FCB and the City of Chicago's "Boards of Change" won Gold for Diversity and Inclusion.
- Page 1