72andSunny Los Angeles' new stirring 60-second spot celebrates the upcoming 100th season of the NFL and features players and fans singing "We ready" to the tune of the classic song "Na Na Hey Hey Kiss Him Goodbye." The ad is running across TV, the NFL Network and across social from the NFL and players' accounts.
YouTube's "AR Beauty Try-On" feature got its first official outing from a brand partner with MAC cosmetics and beauty influencer Roxette Arisa. The augmented reality feature allows mobile users to watch videos and try on cosmetic products in real time alongside their favorite influencers.
AMV BBDO London has created a five-minute film for Guinness, with a 60-second spot (left) condensed for TV, which tells the story of pioneering female rugby players in Japan in the 1980s. "Liberty Fields" shows the women overcoming prejudice and hostility to represent their nation at the Women's Rugby World Cup.
Sense New York's Hayley James explores the worrying trend of agencies being "ghosted" by clients after the pitch process. Ghosting "represents a misunderstanding of agencies' role as close business partners and of the strategy and creativity they deliver," says Marla Kaplowitz, president and CEO of the 4A's, noting, "The marketing industry should lead by example on the right way to resolve unfinished business."
"Friday Night Stripes" from Adidas and Intersport is coming back to Twitter for a second season following the livestreaming series' success last year when it garnered 32.6 million video views and more than 15.6 million live viewers. The live show streams high-school-football games and enables fans to tweet and interact in real time.
David Miami created limited-edition Heinz Ketchup bottles that feature labels displaying Ed Sheeran's tattoos and signature, with some up for grabs via an online contest, some going direct to superfans and three to be auctioned at Christie's for charity. The custom bottles are presented in a box resembling vintage speakers.
Essence's Kai Deveraux Lawson talks in this podcast about the diversity and inclusion problem within the agency world. "The issue isn't when I walk in the door: I feel welcomed," she says, but the industry needs "someone to help us get out of the messy middle and to formulate a new pipeline that takes us from the middle to senior executive leadership."
Camp + King has been named creative agency of record by Papa John's, ending the brand's relationship with Endeavor Global Marketing after just one year. Papa John's invested $136 million in measured media in 2017, per Kantar Media, and this move consolidates most of its creative and media business with Havas.
High up in the natural wonder of the French Alps, the climbers who spend their days among the rock faces and glaciers have come to a grim conclusion: The mountains are falling down around them. In the Mont Blanc range, a magnet for mountaineers in the summer, many popular routes up or through the peaks have become too dangerous to take because of the risk of falling debris.
"It's going quickly. Ten years ago, I'd have never thought that it would accelerate like this," said Ludovic Ravanel, an academic at the University of Savoie Mont Blanc who has been studying major rockfalls in the area. "And if you look at the predictions from my climatologist colleagues, for the next 10 to 20 years, it's only going to get worse," he told AFP. Read more.
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