Spotify's annual global "Wrapped" campaign is thanking music artists, podcast creators and listeners for helping during a difficult year and is running across out-of-home, social, digital, connected TV and its platform. The push includes a collaboration with the National Independent Venue Association, with messaging supporting the #SaveOurStages initiative on the marquees of closed music venues across the US.
Idea Grove founder and CEO Scott Baradell looks at how pitch, tone, speaking rate and confidence play into perceived trust during verbal communication. "Studies show that how you say your words are often as important as the words you say," he writes.
David&Goliath created Kia Motors America's biggest-ever New Year's campaign, which launches with a 2021 Sorento hauling the "2021" New Year's Eve numerals from the brand's Irvine, Calif. headquarters to Times Square with stops at dealerships along the journey that will be documented by National Geographic. A TV spot will debut during ABC'S "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" and the brand's NYC presence will include vehicles, digital signage and a hosted party for frontline workers and their families.
Teleflora has launched a holiday campaign from its parent company's in-house creative unit The Wonderful Agency that features "The Impromptu Choir," a spot showing a neighborhood singing "Silent Night" to a grandmother separated from her family during Christmas. The push is running across digital and connected TV, mobile, Facebook, Instagram and YouTube.
Mischief's new spot for Oura is set to a version of "If You're Happy and You Know It" that reworks the lyrics to show how the wearable tech brand helps people know when they're ready for exercise or when they need to give themselves a break. The spot shows a woman realizing she needs more sleep instead of a workout, a man working and then taking a break to relieve stress and a woman all set for a long cycle ride, and ends with the tagline, "Know why you feel how you feel."
The Distillery Project's Christmas spot for Meijer shows a family decorating their home for the holidays as the oldest daughter sits moodily on a sofa and says, "They might as well just cancel Christmas. They've canceled everything else." Ultimately, spirits are slightly lifted as she and her little sister tentatively start singing lines from "Santa Claus Is Coming to Town," and The Distillery Project's John Condon explains, "We wanted to be honest about what we're all going through, and how hard it often seems."
Bacardi has partnered with the Diversity dance group to give consumers a chance to learn a choreographed dance and ultimately compete for a spot in the "Conga" music video, a remake of the 1980's Miami Sound Machine hit. Fans will also have a chance to be included in the interactive online version.
Steve Mandala, Univision's chief of advertising sales and marketing, shares his journey in moving through the ranks of Telemundo to Univision, and why engaging with the Hispanic community is smart business. "Marketers have a responsibility to make sure that all consumers have the same access to information about their products and services," he says.
Gucci Beauty, with Snapchat, created an augmented reality portal lens that immerses users in the world of its new Gucci Bloom Profumo di Fiori fragrance and challenges them to find hidden Bloom fragrances and extras within a garden maze. The lens features a link to the brand's site for users to shop the new scent.
NBCUniversal seeks to improve the productivity, marketplace insight and metrics of its One Platform tool through a closer collaboration with Salesforce. "We're building a unified information source to reimagine collaboration across our entire platform so that NBCUniversal can continue delivering the highest level of transparency, insights, and results," says NBCUniversal's Linda Yaccarino.
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