The Ad Council and the Television Bureau of Advertising are rolling out the 15th annual campaign of "Project Roadblock" to urge drivers not to drink and drive, for which local broadcast TV stations donate airtime. A spot, "Buzzed Driving is Drunk Driving," was created pro bono by OMD.
Wieden + Kennedy New York has created two spots for Lyft that highlight the perks to having the brand drive for riders, instead of those riders driving for themselves. "Yep, You Can" and "Nope/Yep" are running across TV, digital and social.
Vitaminwater is challenging consumers on social media to give up their smartphones for a year for chance to win $100,000, and Twitter and Instagram users can enter by sharing their thoughts on how they might survive #NoPhoneForAYear. One chosen participant will be provided with a Nokia 3310 for a year and be required to pass a lie detector test at the end of the challenge to prove they didn't succumb to temptation.
Pure Michigan has launched a $2.3 million holiday push that features weather-triggered interactive billboards designed to tout the festive, snowy fun that can be found in the state. The campaign also includes a dedicated landing page, a TV ad and encourages social users to share their stories and tips using #letswinter.
There were almost 30 billion connected TV ad requests made in November this year, compared to nearly two billion in the same month in 2017, representing 1,640% year-over-year growth, according to Beachfront. Roku took an 87% share of connected TV ad requests this year.
FCB and Campaign US have partnered to launch the inaugural Power of Purpose Awards, which are designed to celebrate the campaigns and projects that make a difference in the world. The judging panel includes 4A's CEO Marla Kaplowitz, David&Goliath and nonprofit Today, I'm Brave founder David Angelo, Mekanism and Creative Alliance's Jason Harris, and Elizabeth Drewett of the Ad Council and Movember Foundation.
Marketers should create experiences that consumers can share on social during the holiday season and can do so by capitalizing on the crowds already gathering at festive hot spots such as New York City's Rockefeller Center, writes Gabrey Means. Experiences should stand out and delight consumers, provoke emotion and highlight the value of the brand, she writes.
Publicis Groupe's Starcom has won the US media account for Fiat Chrysler, replacing incumbent IPG Mediabrands' UM, which took part in the review that started in May. The automaker invested $970 million in US measured media in 2017, estimates Kantar Media.
Brands that involve themselves in political debate and social issues should do so with a clear-eyed, long-term strategy that is in complete alignment with their company's values and actions, writes Craig Barkacs. Nike and Ben and Jerry's are examples of brands who successfully champion issues that matter to both their customers and their companies, he writes.
Pet owners are being urged by natural pet food brand "I and love and you" and Fact & Fiction to #FeedTheLove on Facebook and Instagram. Stories already shared during the "Confessions of Love" campaign are captured in a short digital video, and the brand is donating one meal to National Mill Dog Rescue for every story that highlights the bond people have with their pets.
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