Ford taps Bryan Cranston for its latest US campaign, "Built Ford Proud." The debut campaign for Ford by Wieden+Kennedy New York is backed by major media buys during NFL games and prime-time and late-night TV shows with a targeted 2.5 billion media impressions.
The Nebraska Tourism Commission has launched a self-deprecating campaign that makes fun of the state's reputation for being dull while showing that the opposite is true. One ad reads, "famous for our flat, boring landscape," while displaying hikers joyfully jumping across rock formations in Toadstool Geologic Park.
Automakers that run campaigns combining TV ads with social content experience a 29% increase in purchase intent among heavy TV viewers, Nielsen reports. Purchase intent for combined campaigns also rises 9% among viewers who watch less TV.
Possible, with visually-impaired director James Rath, has created a digital push titled "Independence" to tout Tommy Hilfiger's "Adaptive" fashion collection, which is designed to make it easier for people with disabilities to get dressed. "We all knew we weren't just making advertising -- we were changing the way we approached a fashion campaign every step of the way," said Possible's Danielle Trivisonno-Hawley.
The Martin Agency's new campaign for Midas celebrates the auto repair brand's Project Spark initiative, which was created to fix the cars of families in need. A series of ads show real people helped by the project, such as a man who can now drive his wife to receive her cancer treatment.
72andSunny Los Angeles has won creative agency of record for Match after a competitive review, and its first work will be released early next year. The online dating service invested around $52 million in US measured media in 2017 and $42.5 million in the first six months of this year, per Kantar Media.
Lands' End is touring the US in two Airstream travel trailers that resemble the brand's classic 1970s Seagoing Duffle to tout its Heritage Collection and new store openings and to celebrate its history. "There is quite a demand for nostalgia with Lands' End," said CEO Jerome Griffith.
Part of nailing a job interview involves asking questions of the interviewer and describing your strengths backed by examples, writes Jill Cornfield. Two-thirds of hiring managers in a Netquote poll stated asking questions in an interview is "extremely important," including asking about the company's mission.
Artificial intelligence has its place in improving efficiency in advertising but will never be able to replicate the empathy and creativity brought by human beings to campaigns, writes Cory Treffiletti. "AI can augment what you do and allow you to become a better, faster, stronger and more productive version of what you were in the past," he writes.
GroupM's Joe Barone rated YouTube's brand safety progress as 2.5 out of 5, citing the lack of ability to use third-party tools as a concern. He spoke positively about the platform's incorporation of whitelisting capabilities and talked about how the agency is honest with clients that no digital media placement is 100% safe.
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