Advertising
Top stories summarized by our editors
12/18/2018

Mcgarrybowen Chicago and Kraft Heinz have unveiled a hip-hop music spot that features Lil Jon and Kool-Aid Man performing "All I Really Want for Christmas." The catchy track is available on streaming platforms.

More Summaries:
Lil Jon, Kool-Aid, Kraft Heinz, Chicago
12/18/2018

Google teamed with NBC's "Saturday Night Live" on an integration that featured cast member Kyle Mooney using a Pixel 3 smartphone to film a short video that appeared during an ad break. The ad was reportedly scripted and produced by talent from the show.

Full Story:
Variety
More Summaries:
Saturday Night Live, Google, NBC
12/18/2018

Marketers are expected to invest 65% of their advertising spend on programmatic next year, a rise of 19% to hit $84 billion, per Zenith. InMobi reports that global programmatic mobile ad spend through its exchange increased 308% in the first half of 2018, compared with the same period last year.

More Summaries:
Zenith, InMobi
12/18/2018

Spark 44's new spot for Jaguar features a man wondering why his Weimaraner has suddenly assumed a haughty air, accepting only steak for his meals, before showing the dog being pampered by the automaker's new line of pet products. The line, only available with Jaguar vehicles, includes quilted liners, ramps and a portable shower.

12/18/2018

Columbia Pictures is promoting its upcoming movie, "Escape Room," with an "Escape Room Movie Million Dollar Challenge Sweepstakes." A dedicated site offers fans the chance to complete three 360-degree escape room puzzles to enter to win $1 million and a trip to Los Angeles with a real escape room experience.

Full Story:
Marketing Dive
12/18/2018

Mondelez's candy brand Sour Patch Kids has created a stop-motion film with Amazon Prime Video that features the characters creating havoc in a gingerbread house. The full "Wreck The Halls" video can be viewed on Amazon Prime Video and YouTube with shorter versions running across social.

Full Story:
Marketing Dive
More Summaries:
Amazon, YouTube, Mondelez
12/18/2018

Discovery has reintroduced programmatic guaranteed deals on digital video after pausing the service during its acquisition of Scripps Networks Interactive. Advertisers who commit upfront to a certain spending amount are guaranteed impressions via buys through SpotX.

12/18/2018

JWT's new short film features images of remote indigenous communities never seen before that were captured by photographer Jimmy Nelson during 30 years of global travel. "Blink And They're Gone" is the first installment of a larger campaign that will include an app and a "Homage to Humanity" book that will feature photography with virtual reality experiences.

More Summaries:
JWT, Jimmy Nelson, 30 years
12/18/2018

The UK's Advertising Standards Authority says negative gender stereotypes will be banned from ads starting in June, issuing guidance on what will be deemed unacceptable. "For adland, the big news is that creatives cannot just sit back and be incredibly lazy," writes Sean Hargrave.

12/18/2018

Curiosity Advertising has been named as Borden Dairy's new agency of record and will manage media, creative and consumer strategy. The agency's first work is expected next quarter and will represent the brand's first major marketing effort in years.

More Summaries:
Borden Dairy