Mcgarrybowen Chicago and Kraft Heinz have unveiled a hip-hop music spot that features Lil Jon and Kool-Aid Man performing "All I Really Want for Christmas." The catchy track is available on streaming platforms.
Google teamed with NBC's "Saturday Night Live" on an integration that featured cast member Kyle Mooney using a Pixel 3 smartphone to film a short video that appeared during an ad break. The ad was reportedly scripted and produced by talent from the show.
Marketers are expected to invest 65% of their advertising spend on programmatic next year, a rise of 19% to hit $84 billion, per Zenith. InMobi reports that global programmatic mobile ad spend through its exchange increased 308% in the first half of 2018, compared with the same period last year.
Spark 44's new spot for Jaguar features a man wondering why his Weimaraner has suddenly assumed a haughty air, accepting only steak for his meals, before showing the dog being pampered by the automaker's new line of pet products. The line, only available with Jaguar vehicles, includes quilted liners, ramps and a portable shower.
Columbia Pictures is promoting its upcoming movie, "Escape Room," with an "Escape Room Movie Million Dollar Challenge Sweepstakes." A dedicated site offers fans the chance to complete three 360-degree escape room puzzles to enter to win $1 million and a trip to Los Angeles with a real escape room experience.
Mondelez's candy brand Sour Patch Kids has created a stop-motion film with Amazon Prime Video that features the characters creating havoc in a gingerbread house. The full "Wreck The Halls" video can be viewed on Amazon Prime Video and YouTube with shorter versions running across social.
Discovery has reintroduced programmatic guaranteed deals on digital video after pausing the service during its acquisition of Scripps Networks Interactive. Advertisers who commit upfront to a certain spending amount are guaranteed impressions via buys through SpotX.
JWT's new short film features images of remote indigenous communities never seen before that were captured by photographer Jimmy Nelson during 30 years of global travel. "Blink And They're Gone" is the first installment of a larger campaign that will include an app and a "Homage to Humanity" book that will feature photography with virtual reality experiences.
The UK's Advertising Standards Authority says negative gender stereotypes will be banned from ads starting in June, issuing guidance on what will be deemed unacceptable. "For adland, the big news is that creatives cannot just sit back and be incredibly lazy," writes Sean Hargrave.
Curiosity Advertising has been named as Borden Dairy's new agency of record and will manage media, creative and consumer strategy. The agency's first work is expected next quarter and will represent the brand's first major marketing effort in years.
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