Calvin Klein will stop pure print advertising campaigns in February and only use print ads to support digital efforts, according to a company note. The brand's new advertising focus will be "consumer-centric" via a "digital-first, socially amplified model, with video the preferred format," the note said.
Spotify has partnered with "The Ellen DeGeneres Show" in a deal that includes on-air integrations during the show and a hub on the music streaming platform curated by DeGeneres that will feature her favorite videos, playlists and her podcast. "We can't wait to unveil additional parts of this this long-term collaboration, and help each other reach new and existing fans in fresh and innovative ways," said Spotify's Dawn Ostroff.
The US Marines Corps has launched an agency review, which it is contracted to conduct every three years. Incumbent JWT has worked on the account for 71 years, and the request for proposal reveals that fees for the new three-year period would be between $32 million and $40 million.
The November jobs report shows slower job growth in the US, but that shouldn't be cause for concern, writes Matt O'Brien. The economy was bound to stabilize eventually, and numbers are still decent for jobs, wages and unemployment, he writes.
In just five days, the 2018 ANA Masters of Marketing Conference provided enough inspiration to last the 3,000 attendees an entire year. Here are 10 of the most impactful quotes from the event and advice for marketers as the new year approaches.
4A's CEO Marla Kaplowitz talks in this interview about how the Department of Justice's two-year investigation into five holding companies, which have now all been cleared, led to agencies being the scapegoat of the advertising industry and why agencies have to be much more vocal about how they build growth for brands. "Agencies also have to reinforce to their clients the value that they bring, the business building contributions that they make," she says.
Dunkin' opened up a trendy espresso pop-up cafe in Portland, Maine, called "S!p," which was manned by reality TV star Jonathan Cheban. A short digital film shows customers expressing unbridled approval of the new cafe's coffee and their shock when it's revealed that they're drinking Dunkin'.
Budweiser and Jim Beam have collaborated on a campaign that marks the 85th anniversary of the end of Prohibition with a new holiday, "Repeal Day." The push features digital billboards placed outside offices and breweries of competitors like Miller, Coors and Heineken with invitations to come to the bar to celebrate the occasion.
TBWA\Chiat\Day's latest "Unboxing the Truth" spot for the Thomson Reuters Foundation features David Cogen of YouTube's The Unlockr channel opening a box that includes "slave-made" headphones. A short digital spot shows Cogen opening the box with no knowledge of what's inside and becoming increasingly disturbed as he's confronted with facts about child slavery in the tech industry.
MMI Agency's Benjamin Spiegel writes about his informal research into #sponsored posts by influencers across YouTube, Twitter, Instagram and Facebook, which found that Instagram produces by far the highest engagement whether content is sponsored or not while sponsored content on YouTube performed better than organic content. The main lesson from the research, however, is that "[y]ou need to make sure that you're choosing authentic influencers who have an audience relevant to your products or services," he writes.
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