Advertising
Top stories summarized by our editors
11/16/2018

Many consumers are shopping prior to Black Friday, with Brand Keys reporting that 25% of all holiday sales occur prior to the day after Thanksgiving. Marketers must find advertising and promotion opportunities long before Black Friday kicks in, writes Robert Passikoff, as consumer buying patterns now reflect earlier discounts.

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SmartBrief/Marketing
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Robert Passikoff
11/16/2018

Burger King's new Whopper Shopper site is a Black Friday promotion that features the banners of other brands to fund the cost of consumer's Whopper sandwiches. Through the pay-per-click campaign, every time a consumer clicks on an ad and purchases something, the brand pays Burger King and that money is used to fund sandwich vouchers.

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Burger King
11/16/2018

ShopStyle is bringing card-style ads to YouTube, turning video into shoppable media. The new ad units are designed to increase click-thru rates and provide a more seamless experience for the site user, according to ShopStyle.

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YouTube, ShopStyle
11/16/2018

Burberry's holiday campaign features celebrity influencers, including rapper MIA, Kristin Scott Thomas and Matt Smith. The digital #BurberryChristmas campaign is directed by Juno Calypso and is set to "Carol of Bells."

11/16/2018

The YMCA rolled out a campaign designed to highlight diversity by ZIP code by using a series of these codes that are just one digit apart to show how small changes make big differences. The film was directed by Spencer Creigh for Droga5 and highlights everything from rural, poorer areas to larger, more affluent neighborhoods.

11/16/2018

Office Depot is offering an augmented reality feature that consumers can use to animate themselves with elflike effects using Facebook's holiday-themed AR ads. Facebook's North America sales group lead, Eva Press, reports Office Depot is one of the first partners to try this type of campaign.

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Marketing Land
11/16/2018

The New York Times published information regarding Facebook's public and private actions surrounding Russian disinformation, and the reporting has caused many to demand more regulation from the social media leader. The report detailed how Facebook responded to concerns about Russian disinformation by downplaying the issue and how the entire incident has driven lawmakers to draft federal privacy regulations to create better political transparency online.

11/16/2018

In the era of data-driven marketing, the need for marketing and business analytics professionals has never been greater. Annual demand for data scientists, developers and engineers is growing fast. Companies can navigate this challenging landscape by being knowledgeable and realistic about the market.

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dac.marketing
11/16/2018

Learn practical ideas for establishing an in-house agency and running one more efficiently by attending the inaugural 2019 ANA In-House Agency Conference, March 13 to 15 in Orlando, Fla. Hear from CMOs, chief creative officers, heads of in-house agencies and marketing leaders from a diverse mix of brands like Nationwide, Clorox, Verizon, Bank of America, Walt Disney Parks and Resorts and Electronic Arts. See who’s speaking.

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ana.net
11/16/2018

Allen & Gerritsen of Boston has created what it is calling its "In Residency Collaborative" to bring together other agencies to share talents and new ways of thinking. The collaborative will include members of Global View Communications, Proper Villains and Honor Code Creative, with each sharing ideas with each other.