Stone Brewing, with Big Family Table, teased its debut "Leave No Stone Unturned" campaign with upside-down labels on its bottles. A 90-second spot shows brand co-founder Greg Koch explaining the campaign reflects the brewery's commitment to chasing perfection, even if it means mistakes are made.
Coca-Cola is enabling consumers to interact contact-free with its Freestyle soda fountains via QR codes that, when scanned by a smartphone, allow people to select and pour from a range of drinks. The experience doesn't require users to download an app and the brand started developing the technology at the beginning of the pandemic.
Carmichael Lynch is touting Subaru's partnership with the American Society for the Prevention of Cruelty to Animals in a 30-second spot that spotlights its work with animal shelters to host pet adoption events. The ad introduces a new "Subaru: More Than a Car Company" tagline and is running across national TV, social and digital.
Apple released a sequel to its popular "Underdogs" spot -- a seven-minute "The whole working-from-home thing" video that shows the hapless group of creative employees trying to hit a deadline for "Project Pandora's Box." The comedic short film, directed by Smuggler's Mark Molloy, promotes the Apple at Work product suite.
Adam&Eve/DDB's new whimsical spot for UK roadside assistance company the AA is directed by MJZ's The Perlorian Brothers and shows an animated shaggy dog put on a record and an electric fan that makes him imagine he's in a car with the wind in his fur. The spot ends with the tagline "Love that feeling? We'll get you back on the road," and the campaign includes social GIFs, radio, out-of-home and Spotify playlists.
Burger King, with We Believers, is touting its efforts to reduce cattle-emitted methane gas by feeding them lemongrass with a two-minute spot directed by Oscar-winner Michel Gondry and starring viral child yodeler Mason Ramsey. The colorful ad features Ramsey singing a catchy ditty about "reducing methane" and ends with the tagline "Since we're part of the problem, we're working to be part of the solution."
Brands that have elected to curtail Facebook advertising amid the boycott will quickly learn how remaining competitors fare and are already realizing that the effect isn't as profound as expected and could be an impetus for others to follow, writes Jack Neff. Marketers will also be able to compare future social platform results to prior efforts and use Facebook's Ad Library to monitor activity because "it never hurts to check what's really happening," he writes.
McCann Health's Ron Lewis and TBWA Worldhealth's Walter T. Geer III launched a free Diverse Creatives site to help agencies and brands find talent of color within the industry, and they are in discussions with the 4A's Foundation on expanding the project. "We hope that [because of its success] that talent thrives and that we go out of business within the next couple of years," Geer says.
Campbell Ewald leaders talk about the agency's journey to eliminate systemic racism following an internal incident in 2016 and share what they've learned so far in the quest for increased diversity and inclusion. "As the benefits of a more diverse culture start to blossom, it also starts to feel good, like it should have been this way all along," says Group Account Director Walter Harris.
Holding companies including IPG, WPP, MDC Partners and Publicis Groupe are donating significant funds to organizations striving for racial equality, social justice and those affiliated with the Black Lives Matter movement, while individual agencies within Omnicom are doing the same. The T10 Group founder, Maya Beasley, says support of these types of organizations is not new, and adds, "What I hope is different is that the movement's leaders will hold people's feet to the fire and make sure that it remains a prominent issue."
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