Garett Sloane explores Pinterest's progress in online retail and what it will unveil at New York's Advertising Week, including its imminent launch of new business pages that feature a "shop" section, a new ad unit based on the platform's "shop the look" posts and enhanced personalization. "Pinterest gives us more direct access to what people specifically search for and what trends they are looking for," says CB2's Samie Barr and GroupM's Kieley Taylor notes, "What I like about Pinterest's overall story is they don't have checkout aspirations."
Tinder has unveiled an interactive, choose-your-own-adventure style video series titled "Swipe Night," which will debut Oct. 6 and feature weekly episodes. The series will stream on the brand's app and give viewers 7 seconds to swipe either left or right to make decisions that will drive the narrative.
Google's Prabhakar Raghavan is spearheading a massive organizational change for the company's $100 billion ad business by bringing in new executives, reassigning roles and reimagining the company as four "concentric circles" with Google's properties such as search and YouTube at the core, followed by the buy-side and sell-side businesses, with measurement and privacy being the two outer circles, respectively. These changes are expected to "impact everything from consumer privacy, ad fraud, [and] measurement, as well as how ads are bought and sold," writes Ad Age's George Slefo.
Leo Burnett's new campaign for Feeding America features a spokeswoman, who was created through artificial intelligence by blending together the faces of 1,000 people across the nation who frequent food banks. The push, supported by the Ad Council, is running across TV, digital and radio, and print ads include an image of the AI-generated woman with copy such as, "Hunger can be hard to recognize."
Lucky Generals' debut campaign for Celebrity Cruises includes a 60-second TV ad set to "White Rabbit" by Jefferson Airplane that features a woman exploring a surreal wonderland aboard the "Celebrity Edge," the brand's newest liner. "We hope to convey the same feelings of wonder and intrigue you get from being on a Celebrity cruise, in a fresh way," says Lucky Generals' James Fox.
RPA's new push for Honda, "Safety for Everyone," includes 30- and 60-second spots that showcase Honda Sensing with an emotional story that takes a look at what might have happened if the driver-assistance safety technology had not prevented a collision with a pedestrian. The ad is running on TV, including during prime sports events, and an upcoming social effort will focus on the real stories of customers whose lives have been touched by the automaker's safety technology.
Wieden+Kennedy Portland's debut campaign for Fisher-Price features a 60-second spot titled "Let's Be Kids" starring John Goodman that debuted during Fox's Primetime Emmy Awards. The ad features Goodman as the farmer from the brand's Little People collection, wandering through a world filled with the brand's classic toys and reminding viewers how much joy they bring.
The Potential Energy Coalition, with the Ad Council and Advertising Week New York, has organized a "The Future is Calling" pledge on fighting climate change, which is being supported by industry leaders including the 4A's Marla Kaplowitz, Droga5's David Droga and DDB's Wendy Clark, among others. Agencies also showed their commitment by supporting the Global Climate Strike, such as BBH Group and Wieden+Kennedy publicly supporting staff to join the New York City march.
This infographic from Lab42 Research outlines why Generation Z and millennials are leading the trend in renting products instead of purchasing, with the top reason being to try items before buying, followed by needing temporary solutions. The top products to rent are, respectively, furniture, gaming systems and a tie between clothing and tools, and the top brands are, respectively, Play It Again Sports, Rent the Runway and The Black Tux.
Lindsay Rittenhouse takes a look at what lies ahead for this week's Advertising Week New York, explores how the event has evolved and talks to agency executives to find out what they think about it. "What I do appreciate about Advertising Week is in the industry coming together to celebrate the positive, the work, the partnerships and where we need to be going in the future," says 4A's President and CEO Marla Kaplowitz, while Mekanism's Jason Harris says, "I enjoy attending because the topics and panels are indicators of bigger themes yet to come -- what's important before it's trendy."
- Page 1