Procter & Gamble, with Grey Midwest and Eko, has created a digital interactive experience that will let viewers decide the final creative for its Super Bowl spot, whose stars include Old Spice's Isaiah Mustafa, the Charmin Ultra Strong bear and Head & Shoulders' Sophia Vergara. The experience will enable people to vote for how exactly the brand spokespeople and mascots should clean up after a Super Bowl party hosted by Vergara.
Numerous brands, including Nike and BodyArmor, as well as Zambezi agency, paid tribute to NBA star Kobe Bryant after his death Sunday in a helicopter crash. Bryant appeared in numerous ads in and out of the sports world, founded multimedia content company Granity Studios and was often involved in the creative aspect of ads, "Working with a great copywriter to make sure my vision comes to fruition is extremely important," he said.
R&R Partners revealed an updated tagline for the Las Vegas Convention and Visitors Authority, "What Happens Here, Only Happens Here," with a 60-second spot during the Grammy Awards, and the rest of the campaign is delayed due to the sudden death of NBA star Kobe Bryant. The ad features various stars and ends with Aerosmith on stage at the Park MGM and singer Steven Tyler asking the audience, "What happens here?" and them shouting back in unison, "Only happens here."
Amazon released two "Before Alexa" Super Bowl teasers that feature Ellen DeGeneres with her wife Portia de Rossi performing everyday tasks with their Echo Show device, including having a duel over setting the right indoor temperature. DeGeneres tweeted one of the teasers using the campaign's hashtag, #BeforeAlexa, and the video has so far attracted 6.7 million views.
Cramer-Krasselt created Porsche's first Super Bowl spot since 1997 and has released an extended two-and-a-half minute version. "The Heist" features a masked thief stealing the automaker's electric sports car Taycan from its museum in Germany, followed by security guards fighting over its other iconic models and embarking on a playful car chase around the brand's hometown of Stuttgart.
The American Advertising Federation has revealed the Advertising Hall of Fame class of 2020 inductees:
- Annie Leibovitz, photographer,
- Judy McGrath, MTV Networks former chairman and CEO,
- Nina DiSesa, former McCann chairman and chief creative officer,
- Wenda Harris Millard, MediaLink vice chairman,
- Andrew Robertson, BBDO Worldwide president and CEO,
- J. Melvin Muse, Muse Communications founder and chairman emeritus,
- Michael Roth, Interpublic Group chairman and CEO,
- Richard Edelman, Edelman CEO, and
- IBM as this year's corporate inductee.
AAF Chairman and FCB Worldwide CEO Carter Murray says, "The 2020 Hall of Fame Honorees is comprised of true pioneers who have made profound contributions to advertising and our communities."
This infographic from E-intelligence displays 13 ways to boost conversions on Snapchat, such as posting platform-specific content three times a day, using voice filters to grab attention and investing in sponsored lenses to entertain users. Additional tips include giving users exclusive access to behind-the-scenes stories, using the "swipe up" feature to direct people to your website and responding to posts from users.
VaynerMedia's Super Bowl teaser that killed off Planters' Mr. Peanut and the social buzz that followed is reminiscent of Droga5's viral IHOb campaign, says Droga5's Scott Bell, who talks about what turns pivotal brand moments into social talking points. "[W]hen you take an iconic brand like Planters or IHOP and mess with it in any way, it really brings out this latent passion for the brand that people didn't even realize they had," he says.
Aki Technologies, a mobile marketing firm, has acquired Eyeview and plans to integrate the firm's video personalization tech into its Katana platform to help marketers create campaigns based on consumer preferences and other data such as weather and location.
Wieden+Kennedy New York's debut work for McDonald's features six spots that made their first appearance during the Grammy Awards and are voiced by actor Brian Cox. The 15-second spots show close-up shots of the Quarter Pounder with Cheese as Cox describes each of its ingredients, and all end with the line "It's perfect, made perfecter."
- Page 1