Ogilvy's 60-second spot for the grassroots "Stand By Your Mail" initiative, created to save the US Postal Service, adds impediments specific to this year to the service's "neither snow nor rain" creed. "We wanted to encourage Americans to support the USPS and the men and women who work tirelessly to deliver our mail, no matter the conditions," says Ogilvy Chicago's Samantha Gorelik.
Kool-Aid is running a Twitter sweepstakes to give people in select cities the chance to win a reverse trick-or-treating visit from its mascot, the Kool-Aid Man. The campaign is showcased in a 15-second spot and the mascot will deliver Halloween treats including Ghoul-Aid Scary Berry popping candy, Scary Berry Jammers drinks and Kool-Aid Man costumes.
EMarketer predicts the retail shift to online sales amid the coronavirus pandemic will prompt brands to spend $17.37 billion to advertise on e-commerce websites and apps during 2020, which is nearly a 40% jump from 2019 and 12.2% of total US digital ad budgets. The research firm says Amazon will capture 75.7% of the total US retail media advertising, followed by Walmart, eBay and Etsy.
Apothic wine tapped Sarah Michelle Gellar to host a virtual experience in the style of a choose-your-own-adventure story, which enables participants to make decisions that will guide them through a spooky story and match them with wines. The "An Evening of Intrigue: Choose Your Apothic Journey" Halloween experience can be accessed via a dedicated site.
Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies, outlines the support and resources available from the association to help agencies develop a more inclusive culture and offers her own advice on how agencies can work toward racial justice. "This shift is nothing short of an evolution for the better, and every conversation and learning experience is a step closer to where we need to be. So stick with it," Kaplowitz writes.
Mother London, with Cartoon Saloon, has created a spot for Greenpeace with an animated short film titled "There's a Monster in My Kitchen," which is narrated by Warner Moura of "Narcos," features a cameo from Paul McCartney and spotlights the plight of the "Jag-wah" due to deforestation. "We want to generate conversations, change habits and ultimately galvanize as many people as possible to achieve real and lasting change," says Mother's Ana Balarin.
Havas New York CEO Laura Maness talks in this interview about how the role of the office has fundamentally changed due to the pandemic and how the agency sees its future use as a space for creative collaboration. "The office is a place for teams to get together -- when it's safe to do so -- to intentionally inspire, collaborate and socialize," Maness says.
Facebook remains committed to keeping WhatsApp ad-free but it's planning to offer brands more opportunity to serve the 175 million daily users who engage with businesses. Plans including monetizing the app with a variety of new tools, such as in-chat shopping, tiered business services and Facebook hosting services so smaller brands can "sell products, keep their inventory up to date, and quickly respond to messages."
BABE Wine created an "Election Night Survival Kit" that includes a stress ball, tissues, a "Scream Here" pillow along with canned rose wine and a bottle of "Polls Closing. Bottles Opening" red wine. The kit sold out within two hours but more stock is coming.
Agencies must truly welcome new hires with contracts that don't impose punishments if they ever want to leave, mental health support and development opportunities, writes Trouble Maker's Jonathan Fraser. "As an industry we should be pushing harder to help new employees feel they are on an equal footing so that they can bring their A game with them from the moment they arrive and go on to be better than we could ever be," Fraser writes.
- Page 1