The Martin Agency, with RedPeg, teamed with New York's ​​Mikey Likes It Ice Cream to create a "Scoop! There It Is!" ice cream for Geico, based on the flavors created by Tag Team in the popular "Tag Team Helps With Dessert" ad released in December. The ice cream can only be won by following the brand on TikTok or Instagram and sharing a dance video and using #GeicoIceCream.

Lexus partnered with music artists Nova Wav, Audrey Nuna and Ecko to release an original "No Ceiling" track with a music video choreographed by Zak Ryan Schlegel. The song is featured in four 30-second spots that debuted during "Sunday Night Football," and the "Emotional Sparks" campaign also is also running across digital, social, print and out of home, including a collaboration with The Broadway League, Playbill and The Times Square Alliance.

Pacsun unveiled its new Colour Range gender-neutral clothing line via a livestreamed shopping event and is showcasing it with a social media series titled "Life in Colour." The series shows TikTok microinfluencers sharing their favorite outfits from the collection and how they're trying to make a positive difference in their communities.

Droga5 New York's "The Truth Takes a Journalist" campaign for The New York Times spotlights more than 30 of its journalists in an anthem spot that shows footage of reporters, all linked with the copy "By." The push includes The Times' first TikTok ads and is running across TV, streaming platforms, digital, social, print, display, audio and digital billboards on New York City's subways.

Mother L.A. expanded its "When All You Can Food Is Think About" campaign for Postmates with an out-of-home activation in Los Angeles that features giant versions of food, such as a roasted chicken paddle boat on Echo Park Lake and a car-sized traveling salmon nigiri. The activation was created with help from Mediacom, Atomic Props and National Experiential and was designed to prompt social media engagement.

Saatchi & Saatchi L.A.'s Norm Brown talks about creative inspirations, favorite work and priorities. "I'm fighting for there to be more Black representation not just in junior, mid or senior level but also in leadership roles," Brown says.

Alexander Schill, global chief creative officer at Serviceplan, talks about the changing workplace, how the agency is approaching hybrid work and why retaining spaces for physical collaboration is important for culture. "We can't build a community in the long run if the only thing we provide is work. Creativity needs a special surrounding in which to grow," Schill says.

TD Bank Group has appointed David as its US creative agency and Ogilvy as its North American environmental and social governance agency following a review and consolidating its business with WPP. TBWA\Chiat\Day was the incumbent for creative duties, and the bank recently consolidated its North American media accounts under Publicis Media.

Facebook used an internal whitelist dubbed "cross check" or "XCheck" that exempted at least 5.8 million celebrities, politicians and other high-profile users as of 2020 from the same content standards applied to the general public, according to a Wall Street Journal investigation. Facebook spokesman Andy Stone said much of the Wall Street Journal reporting was outdated and that the platform had "identified the issues with cross check and has been working to address them."

Marketers need to reexamine their media plans as consumers reemerge with a desire to interact with the natural world and consider out of home media as a viable alternative to over used media such as connected TV, which offers similar benefits, writes Accretive Media CEO Craig Benner. Success will require focusing on relevant messaging, cultivating emotional connections and being flexible to adjust to a changing market.