The NHL launched an "NHL Fan Skills at Home Presented by Geico" campaign on Instagram and TikTok that invites fans to share videos of their skills for the chance to be featured on the league's social channels. The campaign comes on the heels of last year's social-focused #HockeyAtHome push.
Anheuser-Busch InBev is reinvigorating its Budweiser Select brand with a national campaign from VaynerMedia that features a 30-second TV spot showing head brewer Pete Kraemer, who created Select, passing a lie detector test when he answers "yes" after being asked if 99-calorie beer tastes like original Budweiser. The push includes digital content including a product locator and a social campaign supported by influencers.
Walrus' first campaign for First Look Media's Topic includes a spot that places humorous subtitles about pandemic fatigue over clips of the streaming service's international crime dramas, thrillers and mysteries, emphasizing that the worst part is that you've streamed "the entirety of American TV." The ad ends by urging viewers to try a free seven-day trial and is running across First Look Media's digital channels and Facebook, Instagram and YouTube.
Consumers seem to put their "money where their mouth is" for their favorite causes as 82% say they are willing to pay more if a brand supports social causes important to them, and 43% would pay double, according to a Vrity report that analyzed consumer sentiment on social media. In addition, 55% said they monitor brand values more now than a year ago and 37% would boycott brands for failing to take a stand on issues.
Mischief @ No Fixed Address created a campaign for Jay-Z's Monogram cannabis brand that challenges legislation that makes questionable activities such as cannibalism legal in some states, but cannabis illegal. The bold statements are placed over black-and-white portraits of eight people charged for offenses related to cannabis activity, and are displayed on outdoor billboards, murals and wild postings as well as across mobile ads in Chicago, Los Angeles, Miami, New York, San Francisco and, Washington, D.C., with other cities to be included this month.
Brands and agencies venturing into campaigns to persuade consumers to receive COVID-19 vaccinations must focus primarily on developing trust and how vaccines will help people get back to activities with their loved ones, writes Digitas Health's Lee Fraser. Fraser writes that marketers should "tap into local, largely unknown microinfluencers who the community will trust as the messenger."
Disney+ is touting the season finale of "WandaVision" with an augmented reality experience on Facebook Messenger that takes fans virtually into the living room of the show's Wanda and Vision characters. The AR experience changes to reflect different decades, contains Easter eggs and enables users to share it via video messaging.
Deutsch New York teamed with the DuSable Museum of African American History to create a campaign for PNC Bank that shares stories about Black American history, including how C.J. Walker became the first self-made Black female millionaire. The "purposeful and impactful" campaign is running across social, print and display.
Serena Duff, the decadelong leader of Horizon Media's West Coast office, died Friday at the age of 54 from colon cancer. Duff was recognized in 2016 as an Adweek Media All-Star and in 2017 as an Ad Relief Honoree and served on the board of ThinkLA. Horizon Media founder and CEO Bill Koenigsberg pays tribute, saying, "Serena was a one-of-a-kind executive that touched everyone. Her last few years were a lesson to all in courage, strength, dignity, beauty and warmth."
Initiative elevated Amy Armstrong from US CEO to global CEO as Mat Baxter leaves the position to become global chairman. Armstrong is the first female global CEO of the media agency, and IPG Mediabrands global CEO Daryl Lee says, "Amy is a fearless competitor and a true client partner who has built an agency to be reckoned with in the US."
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