Advertising
Top stories summarized by our editors
10/12/2018

Marriott International is touting its three independent hotel brands -- Autograph Collection Hotels, Tribute Portfolio and The Luxury Collection -- in a multimillion-dollar push targeting people who seek unique travel experiences. The campaign, created with MATTE Projects, includes a 60-second anthem spot and shorter videos across digital, social and in-flight entertainment that signpost consumers to a dedicated site.

10/12/2018

AllTogetherNow's "#FinishStrong" campaign for Avon's new Lip Tattoo product features Instagram Stories from influencers showing the staying power of the lip color by starting their tales of fun nights out by revealing their lips at the end of the night. Additional digital spots show carefree evenings spent with girlfriends, with the promise that Lip Tattoo will last "wherever the night takes you."

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The Drum (Scotland)
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Avon, Instagram, Avon
10/12/2018

Dentsu Aegis Network has won the majority of United Airlines' worldwide media business, which will be handled by its agencies Carat, Merkle and 360i. The brand, which had been with WPP, spent almost $220 million on advertising last year, according to its annual report.

10/12/2018

Three Republican senators have written to Google, demanding that it explain the delay in disclosing that the private information of at least 500,000 Google+ users was exposed to third-party developers. "Google must be more forthcoming with the public and lawmakers if the company is to maintain or regain the trust of the users of its services," the letter stated.

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Reuters
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Google, Google+
10/11/2018

Virtue's new campaign for Park MGM positions Las Vegas as the place where chance romantic connections might happen -- or be missed. "If It's Meant to Be" includes an anthem spot and several 15-second ads that feature people wondering whether that chance encounter could lead to happy ever after.

10/11/2018

Erich & Kallman's two-minute spot for Zero-The End of Prostate Cancer features Mike Rowe, the host of "Dirty Jobs," retaining his sense of humor while undergoing a prostate exam. The spot aims to raise awareness of the 100% survival rate of prostate cancer if it's detected early, and it is running across digital and Rowe's social channels.

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Mike Rowe, Erich, 100%, Kallman, two-minute
10/11/2018

Playable ads on mobile offer advertisers the chance to create an entire buying journey via one format by providing an entertaining experience to engage attention, nurturing users through the game, provoking purchase intent and inspiring action, writes Tim Koschella. Playable ads must include creative that reflects the real app's experience and sequential ads with different difficulty levels can be employed to persuade users who disengage to try again, he writes.

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SmartBrief/Marketing
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Tim Koschella
10/11/2018

IPG's Universal McCann has been named worldwide media agency of record after a review, replacing primary incumbent GroupM's Mindshare. The brand invested $295 million in US measured media in 2017, a significant dip from 2016's $502 million, according to Kantar Media.

10/11/2018

Facebook is helping advertisers get ready for the holidays with seasonal labels and stickers within its Video Creation Kit, instant storefront templates that offer more personalized, automated collection ads and dynamic ads that can include customized overlays and frames. Additionally, a Shopping Channel is being introduced to Instagram's Explore tab that will show users posts from brands they already follow and suggestions of brands that might appeal to them.

10/11/2018

Don't mention you're looking for remote work in your initial cover letter unless the job listing specifically mentions the company is open to it, suggests Lydia Bowers. However, it's acceptable to highlight examples of previous work success achieved while working remotely, she adds.

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The Muse