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9/24/2021

The YES Network is looking for a paid communications intern for 2022. Duties: Work directly with the Vice President, Communications in publicizing the business and on-air activities of the YES Network. Research and pitch YES-related story ideas to media. Research, write and edit press materials such as press releases, biographies, fact sheets and awards competition submissions. Fulfill internal and external information requests. Manage online media database and photo library. Job qualifications: Must be a matriculating undergraduate student. Must be a self-starter with great time-management and prioritization skills. Strong written and verbal communication skills are necessary. Working knowledge of the business of sports, television and digital media is preferred. Must have a genuine interest in the communications/public relations field Contact: ehandler@yesnetwork.com.

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yesnetwork.com
9/24/2021

The New York Mets seek a Senior/Executive Director, Brand & Digital Marketing. The position is responsible for developing and implementing platform-specific strategies to increase the Mets' presence and engagement across digital and social channels, leading the team's strategic evolution to increase and diversify our fan base and build and elevate our brand with existing/new fans and partners. Essential duties and responsibilities: Lead digital/social consumer data efforts for Marketing, Content & Communications group, partnering within the MCC group and working extensively with Business Intelligence and Tech teams to identify opportunities to broaden connection of content and engagement/re-engagement with those experiencing the Mets digitally (across Mets owned digital and social platforms). Develop mobile strategy to add value for consumers and promote engagement with our brand and partners, including in ballpark, as a complement to broadcast, games and gaming, ticketing, concessions, and more. Qualifications: Analysis & Insight -- A strong reliance on data analysis is expected to measure performance against set critical metrics annually. Have a deep understanding of all social channels, established and emerging, and audience growth tactics with proven experience with creative, and relatable storytelling through social media. Leadership: Coach, develop and lead a diverse team of employees. Ability to build trust and credibility within a matrixed team including with partners from product development, commercial, and other internal and external partners. Strong Communicator: Requires the ability to have influence and impact within a matrix organization across departments. Topical Knowledge: Have a passion for cultural relevance, including baseball, will be key to developing brand strategy and growth across all channels. Details here.

9/24/2021

Octagon seeks a Data Strategist. Located in Stamford, Conn., but the location of this position can be flexible with a preference for working in office locations -- Stamford, New York, Chicago, Charlotte, N.C., Atlanta or Los Angeles. Will also consider a remote-based working arrangement for qualified candidates. Responsible for developing and executing investment recommendations for our clients. Duties: Develop insights from quantitative and qualitative data sources. Build and deliver reports and presentations that are rooted in data, engaging and measurable. Analyze and interpret survey results and build reports and presentations to communicate insights effectively. Qualifications: 1-4 years of relevant experience. Someone who enjoys getting their hands dirty in the data and has experience in working with syndicated databases, primary research, or other data analysis. Working proficiency in Microsoft Excel and PowerPoint. Understanding of modern marketing strategies (content, social, experiential). Client-facing verbal and written communication skills. Strong organizational, multitasking and problem-solving abilities. Comfortable working with data and numbers. Details here.

9/24/2021

Zoomph powers sports and esports teams, leagues, agencies, and brands with consumer social insights and a sponsorship AI measurement and evaluation platform. Zoomph's mission is to measure and value the digital world. As a data analyst intern, you will be working with our sales, marketing, analyst and product teams to help put together marketing content, platform features, and client reports for some of the top organizations in the world of sports and entertainment. Responsibilities: Collect, manipulate, and analyze data. Prepare reports in graphs, charts, dashboards, and other forms of visualization. Provide team leadership and participate in developing requirements, definition, testing, and designing data analyses. Take initiative in completing projects. Requirements: Laptop with a Windows PC running Windows 8.1 or higher or an Apple Macbook running OS 10.12 or higher. Familiar with platforms like YouTube, Twitter, Instagram, YouTube, TikTok, and Twitch. Interest in sports, esports, or entertainment. Data analysis skills and readiness to have fun. Details here.

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zoomph.bamboohr.com
9/23/2021

Carl's Jr. and Hardee's teamed with Adult Swim to give customers who buy combo meals surprise figurines of the network's cartoon characters and the restaurants' own Happy mascot. The Adult Swim Meal is being promoted via national TV ads plus social and on-air spots from Adult Swim, and the campaign was created by Adult Swim's in-house unit, 72andSunny, RPA, The CDM Co., The Brand Amp, Haygarth and LaForce.

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The Brand Amp, Haygarth
9/23/2021

Lanfranco & Cordova created the latest work for Dole's "Malnutrition Labels" campaign, originally conceived by David Miami and Madrid, which spotlights food waste and hunger by placing messaging on New York City trash bags, waste removal trucks and waste and recycling bins. "The simplicity of the idea is that it actually makes people stop, look and think about the real impact of food waste in this city," says Lanfranco & Cordova's Rolando Cordova.

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Rolando Cordova
9/23/2021

Critical Mass has expanded its campaign for DIRECTV featuring Serena Williams as Wonder Woman by creating a four-part comic book titled "Serving Up Justice: Featuring Serena Williams & Wonder Woman." The push includes a Wondrous Serena emoji that's triggered when fans use #DIRECTVStream and #GetYourTVTogether, and a Snapchat takeover with an augmented reality portal.

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Muse by Clio
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Serena Williams, Williams
9/23/2021

BBDO New York created a public service announcement, "In the Spotlight," for the Stuttering Association for the Young, which was inspired by the experience of junior copywriter Aaron Marshall. The 60-second spot, which debuted during NBC's "Today" and also is running across social media, shows the pressure children with stutters feel asking everyday questions by placing them in auditoriums and arenas as copy reads, "For kids who stutter, everyday sentences can take as much courage as public speaking."

9/23/2021

Fallon created a 60-second "All for Hockey" spot for ESPN that celebrates Disney's new seven-year deal to air NHL games across ESPN, ESPN+, ABC and Hulu. The ad showcases the sport's die-hard fans and made its debut during ESPN's "Monday Night Football."

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Muse by Clio
9/23/2021

Nonprofit Project Everyone and Karmarama created "The world's to-do list" based on the UN's 17-point sustainability goals, such as "achieve gender equality," and the campaign consists of out of home and digital and social media elements. OOH elements include giant sticky notes on static and animated billboards, and projected onto landmarks and buildings around the world, including offices of Google, Mars, Unilever and other supporting companies.

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UN, Unilever