Advertising
Top stories summarized by our editors
1/24/2020

Adriana Waterston examines the prevalence of "colorism" in advertising -- the bias shown in casting people of color who have lighter skin tones. "The racialized classification of people is so enmeshed in the fabric of American society that many of us unwittingly help perpetuate it," she writes, adding, "It's time for the media and advertising industry to examine its own implicit biases and embrace the full spectrum of America's diversity."

1/24/2020

Global pest control company Terminix has chosen Barkley as its lead agency, and the appointment marks 13 straight wins for the shop in the past 18 months -- during which time it hasn't lost a single pitch. Barkley's Jason Parks discusses the agency's recent success, saying, "What we leaned into is trying to know more about modern consumers than any other agency in the country."

XFL
1/24/2020

The XFL is seeking a seasonal communications associate to assist our team in Stamford, Conn., and the public relations staffs for each of the XFL's eight teams. Working a maximum of 30 hours per week, this person will play an important role in the execution of the league's in-season communication plan and receive tremendous first-hand experience. The seasonal communications associate will report to the Manager of League Communications. Responsibilities/duties: Assist with the production of league-wide publications (game notes, injury reports, stats compilations, etc.). Assist in compiling daily press coverage using Critical Mention, Cision, Google, etc. Regularly update and maintain the XFL Online Press Room Communications website with photos, videos, etc. Distribute communications assets upon request, or proactively, to media. Assist with credential requests. Qualifications/requirements: Self-motivated with a high degree of integrity; takes personal responsibility for getting things done in a way that positively and professionally represents the XFL. Prior internship and/or sports communications work experience is preferred. Must have exceptional writing and grammar skills. Working knowledge of professional American football. Strong understanding of Google Suite: Docs, Sheets, Slides, Calendar. Demonstrated interest in working in professional sports. Please include the following: Cover letter indicating why you are interested in the XFL, resume, two references. Please email your complete application here.

Full Story:
teamworkonline.com
1/24/2020

The University of Maryland seeks a Director of Development, Athletics. Reporting to the Associate Athletic Director for Major Gifts, the Director of Development is responsible for discovering, cultivating, soliciting and closing major gifts in support of funding priorities for the Department of Intercollegiate Athletics. The Director of Development will develop and manage a robust portfolio of prospects who are capable of making major charitable gifts of $50,000 and above. The successful candidate will manage the university's philanthropic relationships with those donors and prospects while working toward maximizing their generosity and promoting lifelong giving in support of the University of Maryland and its athletics program. The successful candidate will assist in planning and executing development-related events and other special fundraising initiatives. The Director of Development will serve as a direct point of contact for one or more varsity teams, working directly with the head coach and/or director of operations on their fundraising needs. This person may also serve as a staff liaison to a Terrapin Club board committee. Minimum qualifications: Bachelor's degree required. Minimum of 6 years of successful major gift or leadership level annual fundraising experience. Details here.

Full Story:
ejobs.umd.edu
1/24/2020

ESPN+ seeks a Content Campaigns Marketing Manager. The position will be responsible for ESPN+ customer campaigns to drive customer engagement, awareness and campaigns post-acquisition, while building relationships with extended teams across the Disney, Disney Streaming Services and ESPN businesses. Responsibilities: Oversee, develop, and manage captivating content marketing campaigns for ESPN+ across the subscriber lifecycle leveraging email, in-product, browser, logged-in and push messaging channels. Act as the day-to-day contact for all ESPN+ campaigns marketing across Marketing Ops, Product, Marketing, Creative and Business Unit partners. Manage the ESPN+ campaigns marketing calendar, messaging guidelines, and quality control checks. Basic qualifications: 4+ years of relevant experience in marketing, product, or related field developing multichannel campaign and/or content strategies. Excellent verbal and written communication skills with the ability to present (or visually tell a story by) using data, influencing others, and building relationships. Track record of creating content marketing customer campaigns that drive feature adoption and product usage. Experience working in the sports, SVOD, or Subscription business space. Familiarity with ESPN+ Programming and the sports media landscape. Experience with Salesforce Marketing Cloud or similar marketing suite. Experience in editorial or content creation a plus. Details here.

1/23/2020

New social app Octi launched Wednesday and employs augmented reality technology to enable people to point their smartphones at friends and be shown the photo of that person overlaid with a virtual carousel of their interests -- including their other social media activity, favorite music and videos, alongside GIFs, stickers and filters. Octi CEO Justin Fuisz says the app's unique selling point is connecting people "in the real world, when they're together" but privacy issues might arise from the app's use of facial recognition technology, writes CNN's Kaya Yurieff.

1/23/2020

Wieden+Kennedy is marking the 10-year anniversary of its "The Man Your Man Could Smell Like" campaign for Old Spice with two 30-second spots that star Isaiah Mustafa -- this time as an over-the-top dad to his son, played by Keith Powers. "Smell Like Your Own Man, Man" is running across TV, social, digital and events, including appearances from the two stars on "Jimmy Kimmel Live" and "Good Morning America."

1/23/2020

Planters, with VaynerMedia, unveiled a 30-second teaser for its Super Bowl spot, which reveals the shocking death of 104-year-old brand mascot Mr. Peanut. The spot features Matt Walsh of "Veep" and Wesley Snipes singing along to Cutting Crew's "(I Just) Died in Your Arms" while being driven by Mr. Peanut in the Nutmobile before the mascot makes the ultimate sacrifice for his famous friends following a crash, and Planters' Samantha Hess says, "We encourage fans to tune in to Mr. Peanut's funeral during the third quarter of the Super Bowl to celebrate his life."

More Summaries:
Planters, Wesley Snipes, VaynerMedia
1/23/2020

McKinney released three enigmatic teasers for Little Caesars' Super Bowl debut, which star Rainn Wilson of "The Office" muttering frantically about keeping sliced bread as the best thing and, in one spot, slapping pizza slices out of colleagues hands as he yells, "This is not happening!" The 30-second Super Bowl spot will be shown during the game's third quarter and tout Little Caesars' new delivery service, and the campaign is McKinney's first work for the brand.

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Rainn Wilson
1/23/2020

US ad spending will increase 3.8% and global spending will grow 3.9% this year, according to Dentsu Aegis Network, driven by US elections, Tokyo Olympics and the NFL. Dentsu sees digital out of home fueling the overall OOH growth of 2.4%, due to virtual reality and facial recognition technologies.