Agency executives report that Snapchat's $50 "Snap Ads to AR" unit is resulting in more brands experimenting with augmented reality on the platform, which previously was only accessible via national carousel slots that cost $500,000. "It allows us to sell marketing plans and ideas to our clients who before might have ignored Snap because of price," said Paper Triangles' Frank Shi.
Wieden+Kennedy Portland, Ore., is touting KFC's limited-time Kentucky Fried Chicken & Waffles with a 30-second spot that features Colonel Sanders and Mrs. Butterworth putting their own spin on the iconic dance from "Dirty Dancing" set to "(I've Had) The Time of My Life." The ad is running across cable and network television.
Art of Play's new in-house digital spot, "Wonders Come to Life," brings the brand's San Diego "Secret Showroom" to life, with the items starting to perform when the room's light bulb is turned on. The short film is running on YouTube and the brand's site, and was directed by illusionist Homer Liwag.
The top 10 US retailers invested a combined $1.2 billion in advertising during 2017's holiday season, of which TV took a 62% share, per Kantar Media. Digital advertising accounted for 27% of budgets, with just 6% going to Facebook.
Even talented workers may have their career progression halted by issues such as poor peer relationships or inadequate executive presence. These types of issues can be fixed, but there is often a breakdown during the feedback process.
Industry groups including the American Advertising Federation, the American Association of Advertising Agencies, the Interactive Advertising Bureau and the Association of National Advertisers are urging the Commerce Department to scrutinize California's new privacy law and the EU's General Data Protection Regulation with the goal of creating new national data privacy regulation. "If inconsistent approaches at the state and local level are not harmonized, such laws will create patchwork regulation of the Internet that consumers will not understand and that will not serve their interests," the groups wrote.
GUT's short film for The Fisher House Foundation, "Veterans Day is Not for Sale," shows those who served in the military during World War II and the wars in Vietnam and Korea talking about what Veterans Day means to them while interspersed with footage of their dismay at how the holiday has become so commercialized. "We hope that by highlighting veterans' reactions in this manner we will remind people that Veterans Day is not about the next shopping sale, but was created to celebrate and honor these heroes and the sacrifices they've made," said GUT's Anselmo Ramos.
Don't miss the 2019 ANA Brand Masters Conference, Feb. 27 to March 1 in San Diego. Top Chief Marketing Officers and other marketing leaders will share their inspirational approaches to boosting sales, profitability and return on investment.
- Chris Hollander, CMO at Panera Bread
- Jim Taylor, CMO at Arby's
- Olivier Francois, CMO at Fiat Chrysler
- Kellyn Smith Kenny, CMO at Hilton
- Dave Edelman, CMO at Aetna
- Casey Hurbis, CMO at Quicken Loans
- Nicholas Drake, EVP of marketing and experience at T-Mobile
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BBDO's new campaign for AT&T spotlights the brand's pledge to recruit 20,000 veterans by the end of the decade with ads that camouflage the resumes of those seeking to return to civilian life but who are often overlooked. The push spans print, digital bus shelters and a large wall mural in New York.
David&Goliath's David Angelo talks about how growing up with a father who was a veteran of the Korean War and suffered from post-traumatic stress disorder has inspired his entire working life including the creation of the agency and the nonprofit Today, I'm Brave. "His challenger spirit unlocked mine and taught me about survival. This spirit gave me proof that brave and empathy go hand in hand," he writes.