The advertising industry could salvage something positive from the California Consumer Privacy Act by using it as the impetus to create a public registry for ad tech firms, brands and agencies to keep data secure and provide consumers with the reassurance that their information is being used appropriately, writes Ray Kingman. "By taking the lead on this, hopefully advertisers and their data suppliers can put some daylight between fear of personal information being abused, and the data-driven personalization solutions they say they want," he writes.
Burger King has unveiled the Nightmare King burger, and a "Feed Your Nightmares" short film from David Miami shows a real sleep study, according to a brand spokesperson, that was conducted to see whether the product caused people to have bad dreams. "[A]fter eating the Nightmare King, the data obtained from the study indicated that the incidence of nightmares increased by 3.5 times," said somnologist Dr. Jose Gabriel Medina.
Orangetheory Fitness is giving every American a free day of fitness classes on Nov. 4. when daylight saving time ends to encourage people to make use of the extra hour. A 30-second spot from the Tombras Group debuted during ESPN's "Monday Night Football" and stars CEO Dave Long calling people out for not having time to exercise and challenging them to take up the "25th Hour" offer.
Pereira O'Dell's pro bono spot for the Ad Council shows a man who's constantly glued to his smartphone, while at work, in bed, brushing his teeth or buying coffee, except when he's behind the wheel of a car when he deliberately hands it over. The campaign, designed to stop drivers from using mobile devices, is running across TV, social and radio.
Digitas and MSL have created KitchenAid's first branding campaign, which celebrates the creative, culinary "makers" who are both the customers and the inspiration for the brand's products. The push is running across digital, social and print.
Retailers are investing 25% of their digital marketing holiday budgets in Black Friday campaigns and just 5% of survey respondents said they intend to target last-minute holiday shoppers, according to Advertiser Perceptions and Nanigans. Additionally, 21% of marketers are prioritizing Google, 18% are spending the most on Facebook and 15% are choosing Amazon as their preferred channel.
Figliulo&Partners has rebranded as FIG and has announced a restructure of senior management. President Judith Carr-Rodriguez has been promoted to CEO, replacing founder Mark Figliulo, who will remain at the shop but concentrate on product offerings.
Anomaly has created a cultural marketing division that's being led by former The Community executive Jeff Beck. The new team will "focus our energy on the actionable happenings and shifts in culture where our brands, and we as an agency, can have a purposeful role," said CEO Franke Rodriguez.
Havas Media has won integrated media agency of record for Papa John's after a competitive review that was launched after Interpublic's Initiative walked away from the account. The brand invested $136 million in US measured media in 2017, Kantar Media reports.
McCann's new 60-second ad for Nespresso, "The Quest," stars George Clooney as a medieval knight and also features actor Natalie Dormer. The global campaign includes an additional 30-second spot and social content that delves into the stories of the people who bring the coffee to market.