Giant Spoon co-founders Marc Simons and Trevor Guthrie discuss the agency's "Game of Thrones" activation with HBO at SXSW and share their wisdom on experiential marketing. They talk about the importance of giving staff opportunities to satisfy their own curiosity with new experiences so they can then deliver innovation to clients.
Direct Auto & Life Insurance has chosen Pereira & O'Dell New York to manage its creative business following a competitive review. The agency's first work for the brand is expected in June.
Social marketers can learn some lessons from filmmaker Judd Apatow's successful approach to comedy by making emotional connections through stories that feature relatable characters, writes Zack Rosenberg. Create videos that are funny and feature real, quirky and endearing people to inspire more engagement and more shares, he advises.
Burger King, with FCB New York, has launched a $5 monthly coffee subscription for its app users that lets them order and pick up a coffee each day at participating outlets. The BK Cafe Subscription is being promoted via a YouTube spot that explains a freshly brewed coffee each day for a month costs the same as a large Starbucks cappuccino, adding that subscribers don't need to speak Italian either.
Not conducting difficult conversations with managers harms productivity and often leads to departure, so Karen Gilchrist writes that you should take the first step to prove you possess this highly valued soft skill. Look at the problem from their perspective and role-play the conversation to boost your confidence.
Campbell Snacks is boosting its media investment by 25% up until July, with campaigns from VMLY&R for its Kettle and Cape Cod potato chip brands and Snyder's of Hanover pretzels that are running predominantly across TV. The push for Snyder's is titled "Make Some Noise" and features humorous awkward moments interrupted with loud pretzel crunching.
The New Orleans Tourism Marketing Corporation and 360i released an IGTV show titled "Unexpected Tour Guides" to give viewers a glimpse into the undiscovered parts of the city with locals, such as an all-female biker gang, taking influencers on interesting trips. 360i Creative Director Andrew Hunter explains that IGTV was chosen as the perfect channel to blend long-form content with Instagram influencers who are trusted by consumers for travel ideas.
Spotify for Brands has extended its "#loveAds" campaign from Europe to the US, inviting brands to create a playlist featuring their favorite music used in advertising. Marketers can submit their choices via a dedicated site, and Spotify's Marco Bertozzi explains the vision behind the initiative, saying, "music has the power to enhance advertising strategies and build meaningful relationships between fans and brands."
Industry leaders discuss how they are making diversity and inclusion a daily priority, not just a focus during initiatives like Black History Month. "I insist that we always have a diverse pool of talent to choose from for any open role," says Allure's Michelle Lee, while Canvas Worldwide's Paul Woolmington says, "We start from the simple idea that a broad spectrum of perspective and lives forge the best thinking."
The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance and time. Here's what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.