New documentary follows world-class, high-performance athletes who've gone veggie and are beating their meat-eating counterparts at their own game, while also improving the health of the planet.
More and more studies continue to emerge that extol the superiority of plant-based diets, not only for ourselves but for the sustainability of the planet, along with corresponding recent campaigns from Hubbub, WRI and WWF, to name a few. Now, a new documentary is looking to drive that point home by telling the story from a new point of view: that of world-class, high-performance athletes who can demonstrate those benefits themselves. From acclaimed National Geographic photographer, Academy Award-winning director ("The Cove") and vocal vegan Louie Psihoyos comes "The Game Changers," a feature-length documentary that investigates the rising prevalence of plant-based eating that's powering world-renowned athletes across the globe.
MLB is seeking a Manager, Audience Development for an immediate opening based in New York, NY. The position will manage audience development and off-platform distribution of MLB's digital content efforts. MLB has many internal teams creating content for various O&O platforms, and this role will provide the opportunity to create a cohesive production and distribution strategy. Learn more.
FanDuel seeks a Growth Marketing Manager based in L.A. The position works directly with engineers as well as the wider company, you will deliver exciting and innovative Fantasy Sports products and coach teams to optimize delivery. You will have a collaborative leadership style, building strong relationships with people to facilitate a culture of trust. Learn more.
In this final article of his three-part series on influencer marketing, Kent Lewis details six key trends that marketers should be focusing on for their 2020 strategies. He recommends that collaborations with influencers should be transparent, have a long-term focus and embrace "raw realism," and offers specific advice to business-to-business marketers.
BBDO New York's new 60-second spot, "Back to School Essentials," for nonprofit Sandy Hook Promise shows children displaying their back-to-school purchases such as sneakers, skateboards, phones and scissors, and then using them as they try to survive an active school shooting. The campaign is running across TV, digital, out of home, radio and print with BBDO's sister agency, PHD, securing more than $2 million in donated ad space from over 50 media partners including Snapchat, CNN, YouTube, Conde Nast, The Wall Street Journal, Pandora and iHeartRadio.
Argonaut tapped rapper Lil Wayne to tout Ubisoft's upcoming "Tom Clancy's Ghost Recon Breakpoint" in a 5-minute video that blends shots of Wayne playing the game on his sofa and chatting to friends with actors representing their characters in a real-life gaming scenario. "Squad Up with Lil Wayne" is directed by David Leitch of "John Wick" and "Deadpool 2" fame, and Argonaut's Hunter Hindman says, "I truly believe it's one of the most magnetic, credible, action-packed pieces of promotional content gaming has seen in years."
Wearables firm North is making its augmented reality-enabled smart glasses available to purchase online. Consumers with an iPhone X or above can use the brand's Focals Showroom app to virtually try on the glasses thanks to the device's TrueDepth camera and ensure a correct fit.
Anomaly and Publicis Media have created Panera Bread's biggest campaign of the year to tout its warm Grain Bowls, which includes a 30-second TV spot that shows people's delighted reactions to the new products. The "Full of Good" push is running across linear and over-the-top TV, social, out-of-home, mobile, podcasts and streaming audio and it includes content collaborations with partners such as Tastemade, Great Big Story and Player Tribune.
360i's new 60-second spot for sports streaming platform DAZN features Tracy Morgan blowing up all the places it costs too much to watch a fight, including a bar and his house, before blowing up a computer used to illegally stream fights that could result in viruses, and then also the guy who writes the computer viruses. The spot touts DAZN's offer of more than 100 fights each year for under $100.
Face down uncertainty by writing out your fears, considering your biases and preparing as best you can for any outcome, writes LaRae Quy. "Most of our really hard decisions come down to values and how we weigh the ones that are most important," Quy writes.