By a judge's order and pending approval from the National Labor Relations Board, Publicis Groupe's BBH has signed a contract with SAG-AFTRA, ending the actors union's 10-month strike against the agency following BBH's attempt to withdraw from the relationship. "Our goal from the start was to produce high-level, cutting-edge creative work for our clients on a level playing field in a fast-evolving industry," BBH New York's Brett Edgar said, adding, "We thank our clients for their unrelenting support throughout this process."
Time, in partnership with the Smithsonian's National Air and Space Museum and Industrial Light and Magic, has released an augmented reality experience for smartphone users titled "Landing on the Moon." The experience allows users to immerse themselves in the event with chronological visual and audio content, which features AR experiences such as being able to project the moon on to a floor or table to view the landing from a different perspective and dynamically toggle to watch the approach from outside or inside the Eagle's cockpit.
Velcro is celebrating its role in the Apollo 11 moon-landing mission, by keeping items attached to astronauts, with a music video from indie band Walk Off the Earth covering "Walking on the Moon" by The Police. The video features the use of Velcro to attach singer Sarah Blackwood to a star-filled sky and to create sound effects, and is running across YouTube, Facebook, Instagram, LinkedIn and Twitter.
WPP's new spot for Ford touts the fact that the automaker's pickup truck emoji has passed the first round of approval from the Unicode Consortium and, subject to a final go-ahead, will be released in 2020. The tongue-in-cheek video, voiced by Bryan Cranston, shows Ford designers developing the vehicle emoji, taking it on covert test drives and trying to figure out why they "couldn't seem to get it to drive right" as "it always pointed left."
Red Robin has launched an "All The Fulls" campaign from The Integer Group, Assembly and Coyne PR, which centers around the emotions felt by families when they dine together such as "bliss.full" and "joy.full." The push spans TV, digital, out-of-home, social, PR, radio, email and direct mail.
Johannes Leonardo's latest 60-second spot for Volkswagen, "A New Mission," shows footage of people watching man's first walk on the moon and is set to an early version of David Bowie's "Space Oddity," recorded in 1969. The ad reveals the automaker's mission to become carbon neutral globally by 2050 and to invest heavily in an electric vehicle future.
Bud Light, with Anheuser-Busch's in-house shop Draftline, entered into the fun of the viral "Storm Area 51, They Can't Stop All of Us" Facebook event by tweeting a special "Area 51 Special Edition" label design for its cans. The brand responded to users asking if the label would ever appear on real cans by saying it will if its post gets 51,000 retweets -- and that number is currently at more than 26,000.
McDonald's, with Turner Duckworth, has been working to create a consistent global visual brand identity, drawing inspiration from its 1971 feel-good campaign "You deserve a break today" from Needham, Harper & Steers. The identity centers around McDonald's golden arches, which are now allowed to be used as a standalone icon that can be interpreted creatively by different local markets, and the brand has adopted a single font, Speedee, with yellow now the predominant color supplemented by red.
Don't miss the 2019 ANA Data & Measurement Conference, presented by Google, Sept. 9-11 in Naples, Fla., to hear practical approaches to using data to drive growth. Sessions will cover data management, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing and in-house analytics.
- Kevin Wachholz, senior manager of marketing analytics at The Home Depot
- Newcombe Clark, global director of the Rapid Learning Lab at AIG
- Patti Ziegler, VP of global marketing and communications at Scotts Miracle-Gro
- Lauren Hougas, director of marketing analytics at Land O'Lakes
- Bill Cramblit, marketing analytics and optimization manager at MillerCoors
- Faisal Zanjani, senior global director of marketing and strategy at Coca-Cola
Partners & Napier CEO Sharon Napier offers lessons for small agencies, such as developing a growth strategy to weather the downturns and winning more business with content to build credibility instead of investing time and resources in too many pitches. "You have to create, sell and deliver ideas, all while earning client trust, winning new business and building new capabilities, at the equivalent of 30,000 feet," she writes.