Roku has purchased Nielsen's Advanced Video Advertising operations and will add the ratings giant's Digital Ad Ratings to its OneView platform. The deals strengthen Roku's automatic content recognition and dynamic advertisement insertion capacity and give Nielsen access to nearly 100 million streaming devices.
Online e-commerce platform Artsy joined forces with Outfront Media's Moments by Outfront content platform to launch "Portrayals of Black Joy by Today's Emerging Artists." The campaign celebrates Black History Month by showcasing the work of four emerging Black creators across transit systems in Atlanta, Boston, New York City, San Francisco and Santa Clara, Calif., and Washington, D.C.
The Ad Council is encouraging consumers to get vaccinated with the "It's Up to You" campaign rolling out nationwide with English and Spanish TV, billboard, bus shelter, social media and print ads. The $52 million campaign is being supported by numerous media partners, including the Out of Home Advertising Association of America, AMC and Clear Channel Outdoor.
The San Diego Event Coalition is using 22 area billboards to sound the alarm that companies are "going out of business" and asking for officials to "help us find a pathway back." The group contents that since events like outdoor farmers markets are allowed to operate, "it seems that only the businesses not allowed to produce events are professional event planning companies."
Mesmerize will be the exclusive sales agent of Citilink's interior and exterior transit ads on more than 60 fixed-route busses operating in Fort Wayne and Allen County, Ind., during the next five years, per a new agreement. Mesmerize currently manages ad sales for transit systems in Indiana, Illinois, Iowa, Michigan, Ohio and Pennsylvania.
Restaurants and retail/grocery businesses have been quick to embrace digital signage amid the pandemic with everything from digital menus and curbside pickup area messaging to store kiosks, writes Peerless-AV's Megan Zeller. "As the pandemic changes and health solutions like vaccinations and more are introduced, digital signage, especially in outdoor settings, will continue to be prevalent," she writes.
Vistar Media's Eric Lamb moderated a panel discussion with Coinstar's Nathan Hoy, Redbox's Terrence Coles and Five Star Food Service's C.J. Recher as they shared how they're monetizing their self-service devices with digital out of home technologies. While programmatic technology was important in their efforts, "human element, as well as a company's media and marketing strategy, both play a vital role when it comes to a successful programmatic campaign," writes Judy Mottl.
Marketers can boost email open rates by employing tools that enable message personalization based on each recipient's interests, behavior, preferences and history, NetBlaze's Steven Clayton writes. Send emails that bring value to prospects, use eye-catching design that incorporates interactivity and craft compelling subject lines, Clayton recommends.
McDonald's is promoting its new Crispy Chicken Sandwich with a campaign featuring a 45-second spot voiced by actor Brian Cox, who introduces the new product as not just any chicken sandwich, but one "from the maker of the world's most stolen fries." The launch campaign was created by Wieden+Kennedy and Callen, with digital work from Publicis Groupe, paid media by OMD, retail from TMS, packaging by Boxer, and communications by Golin, IW Group, Burrell, Lee Street and Boden.
M&M's partnered with Spotify on 28 limited-edition Messages packs that include a code to unlock a playlist, such as "Have a great day pretending to do work" enabling access to the "make you feel like a boss" playlist. The brand has teamed with NASCAR driver Kyle Busch to promote the campaign on his racing car and offer his fans the chance to win campaign-related prizes.