The World's Big Sleep Out is a one-time global event in which more than 50,000 people will sleep out in iconic locations such as Times Square and Trafalgar Square, as well as backyards, football fields and parking lots in more than 50 cities around the world to shine the global spotlight on homelessness and internationally displaced people. For more info visit bigsleepout.
Lagardere Sports is seeking a Digital Content Coordinator based in its US headquarters in New York City. The Digital Content Coordinator will be responsible for planning and creating creative social media content, editorial copyrighting, overseeing content design, launching social campaigns, engaging the online community, and analyzing insights for one of their key global soccer accounts. This role will be focused on actively growing and building digital audiences across different social and digital media platforms on a daily basis. Details here.
The University of Florida seeks a Director of Football Communications. This position works with internal and external constituents to heighten the University of Florida's athletics program's visibility and brand awareness with primary emphasis on the football team. Requires the ability to exercise discretion and good judgment while making decisions when performing job responsibilities. The ability to work a non-standard work schedule which will include evenings, weekends, holidays and extensive overnight travel is required. Details here.
Meow Mix, with Publicis Groupe's PSOne, has released four new takes of its classic jingle for fans of country, Latin, heavy metal and R&B music that are available on the brand's site, Spotify, YouTube, digital radio and social. PSOne's Jason Gorman says the range of music is designed to appeal to a range of cat lovers: "Cat lovers and music fans are both incredibly passionate, so why not marry two passion-driven fandoms and give everyone something really fresh and memorable."
Kinder launched its Bueno bars in the US with a sensory "Sweeteasy" experience in New York City, created with Omnicom's Alcone, which began with a giant version of one the candy bars opening to reveal a slide to lead attendees down to a speakeasy bar. The bar offers chocolate-flavored cocktails, chocolate-themed fortune telling, a wafer swing designed for Instagram Boomerangs, honey-flavored bubbles cascading from the ceiling and more, with Alcone's Andrew Allen explaining, "We built the experience really around creating a heightened taste experience that felt adult and premium."
John Lewis has debuted its first Christmas spot with partner Waitrose, which is titled "Excitable Edgar" and created by Adam&EveDDB. The spot is set to a version of REO Speedwagon's "Can't Fight This Feeling" and tells the story of friendship between a girl named Ava and a young dragon named Edgar, whose lack of control over his fire-breathing threatens to ruin the festive season until Ava helps him to win over the townsfolk by getting him to light the Christmas pudding.
Disney Plus's streaming library is vast, and the company is labeling some content with warnings of "outdated cultural depictions." "Dumbo," "The Aristocats," "Peter Pan" and other films and shows contain depictions of ethnic and racial prejudices that were common at the time of filming, Disney warns.
Gucci has unveiled a Snapchat augmented reality portal lens that takes users to a virtual tropical island as part of its "Gift Giving" campaign and showcases the brand's luxury accessories and handbags. A face lens employing depth-perception technology allows users to dive into the water surrounding the virtual island and take selfies, and the experience is available via a Snapcode and Snapchat's Lens Carousel.
A recent report from Snapchat shows that the platform reaches three quarters of US residents between 13 and 34, and nearly everyone in the 13-24 age group. The study also found that 65% of Snapchat users publicize purchases on their stories, while 46% engage with brands after buying products.
The Popcorn Factory, owned by 1-800-FLOWERS.COM, has launched a "Cards With Pop" line of greeting cards that contain real popcorn and feature 100 messages and designs such as "Sorry Your Team Is So Bad" for sports fans and the seasonal "Pumpkin Spice And Everything Nice." Consumers can follow #CardsWithPop on Twitter, Instagram and Facebook to find out about new designs, which will be released weekly to reflect cultural trends.