Brownstein created a campaign for NJM Insurance Group that, in contrast to some of its competitors' ads, promises "No jingles or mascots. Just great insurance." One 30-second spot shows a blue narwhal being told there's no job for him at the company by a receptionist, to which he replies, "But you're an insurance company. You gotta have a mascot."
Bill Kolb, chairman and CEO of McCann Worldgroup, offers three insights that should be acted upon immediately by agencies and brands, including that clients must understand their role in developing agency workplace culture. Kolb also talks of the importance of "end-to-end commerce" and the vital role of creativity as tracking cookies disappear.
Valerie Carlson, global chief creative officer at Critical Mass, talks about her creative inspirations, how the coronavirus pandemic has changed her life and her favorite work -- a "Fight Dirty" TV spot for Method that starred Tiffany Haddish. "She free-formed most of the spot and was an absolute joy to work with," Carlson says.
Verizon Media plans to launch a new suite of tools dubbed Next-Gen Solutions that are designed to complement its ConnectID unified identity solution and as an alternative to Google's Federated Learning of Cohorts. Next-Gen Solution uses content, device type, weather, location and other real-time data to power machine-learning algorithms for ad targeting when typical browser or mobile identifiers aren't available.
Lego's House of Dots campaign earned Campaign US' 2021 Campaign Experience gold award for the outdoor category for its interactive installation at London's Coal Drops Yard featuring rooms decorated with 2 million Lego Dots and designed by Camille Walala. Other award winners and finalists include Transport for London, Nissan, Bric and Jeep brand.
World Vision Finland and agency TBWA\Helsinki convinced brands to run ads on billboards throughout Helsinki on Easter weekend featuring a fake language they created to help the nonprofit with its fights against illiteracy. "The ads, which were even suspected to be faulty, sparked active discussion in the news and on social media," said an agency spokesperson.
Gene Halsey equates advancing artificial intelligence technology to a "gold rush" that's changing ways individuals can use movement, voice and touch to interact with displays, kiosks and other devices for "an entirely new user experience." Halsey writes, "As innovators continue to integrate touch with perceptual user interfaces like voice and gesture into one single interface, we will see the best of our technologies rise up and help us communicate in ways we never thought possible."
Out of home media firms can generate more sales leads by making sure their phone number and website link appear on searches, by keeping Google listings current and including chat boxes on their website to field inquiries, suggests AdWatch Media CEO Auz Khan. It's also good practice to include a corporate URL on billboards you're trying sell since it's easier to remember than a phone number.
IHOP touted its new Steakhouse Premium Bacon with a daylong audio experience featuring the sound of sizzling bacon on its Clubhouse channel. "People have always talked about bacon in ultra-sensorial ways so to launch bacon that is bigger than ever, it made sense to play up a core part of the sensorial experience," a brand spokesperson said.
Mother L.A.'s "When All You Can Food is Think About" campaign for Postmates features three humorous 30-second spots that tell a cautionary tale of the weird behavior that can ensue when people get too hungry. One ad shows a man convinced a discarded mattress in the street is a huge pizza slice, much to the bemusement of a passerby, and ends with the line, "When all you can pizza is think about. Postmates."