Submissions are now being accepted for the 2019 eec Awards, honoring the most innovative email campaigns. Categories include Best Use of Data, Best Makeover of an Existing Email Program, Best Use of Email in a Cross-Channel Campaign, Best Nurture Campaign and Email Marketer Thought Leader of the Year. Winners will be honored at the annual Email Evolution Conference, April 24 to 26 in Savannah, Ga. Enter now.
MediaMonks, recently acquired by Martin Sorrell's S4 Capital, is preparing to open an office in San Francisco by next year's first quarter, bring its US office count to three and its global properties to 12. MediaMonks founder Wesley ter Haar says the office will enable to the agency to work more closely with client Google and other tech companies.
Senate Democrats are urging the Federal Trade Commission to scrutinize "manipulative marketing practices" in preschool children's apps. Advocacy groups have also made the same request following a report by University of Michigan Medical School that discovered that 95% of free Android apps designed for children under 6 featured ads.
Culture Marketing Council Chairman Isaac Mizrahi writes about ways organizations can apply their multicultural marketing approach to recruit and retain a great Hispanic workforce. "Those companies that have an employment branding approach that appeals to top Latino talent in a culturally appropriate way will have a competitive advantage in the war for Latino talent," diversity consultant Robert Rodriguez says.
Target will be debuting the "Lupita" storybook and doll, the Hispanic counterpart to Elf on a Shelf, in all of its stores this holiday season. Creator Leslie Guzman, a former Procter and Gamble executive, is heartened and notes that such saturation "means it's being accepted by the mainstream culture, the story about being kind and making people smile through the season."
Patricia Salas Pineda, founder and chairwoman of the Latino Corporate Directors Association, is confident more Latinos will join corporate boards if shareholders begin to demand the diversity. Pineda's optimism is rooted in knowing that Latinos account for the fastest growing US consumer group, with $2.13 trillion in gross domestic product, and her belief in a "correlation between diversity, profitability and better decision-making."
Disney has unveiled a 16,000-square-foot immersive experience titled "Mickey: The True Original Exhibition" to mark Mickey Mouse's 90th birthday. The exhibition in New York enables visitors to immerse themselves in the history of the character, exploring places like the Cosmic Cavern and Sorcerer's Way, and a short film takes viewers behind the scenes.
Programmatic technology has been steadily disrupting advertising, enabling advertisers to more effectively target consumers with relevancy and leading consumers to increasingly expect, and be disappointed not to receive, personalization, writes Laura Bakopolus. Programmatic's disruptive phase is not over, and the advertisers who will be most successful will be those who adjust strategy based on the level of data consumers are willing to part with in order to receive advertising that's useful to them personally, she writes.
Argonaut's short film for Cricket Wireless, "Four for the Holidays," tells the story of what the brand's four animated characters do for the holidays when they've finished shooting an ad. The film includes celebrity cameos and is being promoted across social and billboards.
Izod's latest spot from PVH Marketing Group features comedian Colin Jost forging a close-knit relationship with his holiday sweater that comes equipped with fictional voice activation and which features the brand's real-life True Comfort technology. The ad also features a cameo from quarterback Aaron Rodgers as a piano player who shakes his head in disbelief as Jost carries on a conversation with the sweater.