Advertising
Top stories summarized by our editors
10/11/2018

Don't mention you're looking for remote work in your initial cover letter unless the job listing specifically mentions the company is open to it, suggests Lydia Bowers. However, it's acceptable to highlight examples of previous work success achieved while working remotely, she adds.

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The Muse
10/11/2018

The 4A's is reorganizing its calendar to concentrate on events that spark "tangible actions," a move that involves launching a Decisions 20/20 event in Washington, D.C., on March 25 and 26. The event will cover issues such as privacy, media technology and data, and will be followed in April by a two-day Management Practitioners' Forum in Chicago.

10/10/2018

TBWA\Chiat\Day, The Mill, MAL\FOR GOOD and The Climate Reality Project have united to create an "Earth for America" campaign that includes a two-minute spot featuring an emperor penguin called Earth who's running for Congress and calls for people who want cleaner energy and a greener planet to register to vote in the November midterm elections. Climate Reality Chairman Al Gore officially endorses candidate Earth, voiced by actor Liza Koshy, in a separate Instagram video.

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Al Gore, Congress, Liza Koshy, Instagram
10/10/2018

BBDO San Francisco and Mattel have unveiled "The Dream Gap Project" for Barbie, which features an anthem digital spot featuring girls giving statistics about why girls from age 5 begin to view their gender as less intelligent and less capable of succeeding in leadership positions and scientific careers. The multiyear campaign will feature female role models and content to help adults inspire girls, and it will employ the brand's digital YouTube avatar "Barbie Vlogger."

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Barbie, Mattel
10/10/2018

Lincoln was the top ad spender among automakers in September for a single TV spot, investing $14.3 million to tout its 2019 MKC in "Waze World," according to Alphonso. Lexus took the second and third place with a combined ad spend of $24.6 million for "Stolen" and "Why Bother" to promote the Lexus ES.

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Lexus, Alphonso
10/10/2018

Post has launched Honey Bunches of Oats ads featuring Diana Hunter, the former factory worker and ad spokesperson who retired last year. The ads will run across a variety of platforms and include rhyming lyrics "to surround people with this interesting kind of take on a mnemonic device," says Hunter Hindman of Argonaut, the agency that created the spots.

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Hunter Hindman
10/10/2018

The Hispanic Public Relations Association awarded Republica Havas' co-founder, chairman and CEO Jorge Plasencia the 2018 BRAVO Pioneer of the Year Award. His agency also was awarded the Multicultural Campaign of the Year and the Fashion/Beauty Campaign of the Year.

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HispanicAd
10/10/2018

Honda Motor Co. is aiming to connect with the Hispanic market via the new "Para, Para" advertising campaign, which features the brand's crossover lineup meeting family needs in every stage of life. The ads will air on all major Spanish networks and stream on YouTube and Hulu Latino.

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Automotive News
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Honda Motor Co., Hulu, YouTube
10/10/2018

Sports franchises such as the Miami Heat and L.A. Lakers have discovered the best way to connect with Hispanics and the $1.4 trillion spending power they wield is through authentic multicultural engagements that appeal directly to them. Other brands can find the same success with Hispanics by engaging with them year-round, using the right multichannels and showing a true investment in their culture, Craig Witt writes.

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Craig Witt, L.A. Lakers
10/10/2018

Retiring nonspecific targeting based on wide demographics is something TV marketers must do, and soon, according to Donna Speciale, president of advertising sales for Turner. "We all know that an 18-year-old and a 49-year-old have very different behaviors," she said during a recent industry event, adding she wants to see TV pivot away from current demo methods by next year.

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Donna Speciale, Turner