Busch Dog Brew is looking to hire a CTO -- or chief tasting officer -- and is inviting canine talent to apply via social media for the role that comes with a $20,000 salary, pet health care and free products. The winning dog will act as taster, brand ambassador and social media content creator.
Kantar revealed the 20 winning campaigns of its 2020 Creative Effectiveness Awards and Heineken took the top spot for its "Cheers to All" push from Publicis Italy. Campaigns from Bosch, Burger King, SheaMoisture and Samsung rounded out the top five, and five traits identified by Kantar for ad effectiveness include "be distinctive," "trigger an emotional response" and "be meaningfully different."
Wieden+Kennedy New York is touting Kraft Mayo as "The Mayo of Mayonnaise" in spots that acknowledge the condiment is hated by some, but a voice-over in one 15-second ad says, "That's OK, let them live their dry, mayo-less lives. Seems like a them problem to us." The ads follow the campaign's previous "Overcoming Mayophobia Kits."
Cannes Lions Chairman Philip Thomas talks about what agency executives can expect from this year's virtual festival, June 21 to 25. Winners will be revealed each day during a live virtual ceremony and be followed by a "deep dive analysis" featuring jurors, Thomas says, noting that this year's festival will be "all about the work."
The Facebook content oversight board will now field requests to review flagged content on its platform and Instagram that users consider inappropriate and want removed in addition to reviewing arguments regarding posts that individuals wish to have restored. Decisions made by the independent, 20-member board will be binding.
TikTok's upcoming promotional tools reportedly include Collection Ads that combine product catalogs with branded videos and Dynamic Product Ads that can retarget product offerings based on consumer app and website activity. The social platform reports that its advertising sector growth in the US exceeded 500% during the past year, and that nearly half its users purchased products they encountered while watching.
Univision and Televisa are merging media, production and content business in a $4.8 billion deal in what they say will allow them to advance in the Spanish-language streaming realm. "This transformative combination brings together the leading network serving US Spanish-language audiences with the leading media platform in Mexico, powered by the most powerful Spanish-language content engine in the world," says Univision CEO Wade Davis, who will lead Televisa-Univision.
Universo's "Club Mundo Kids" is a an educational children's show debuting this month with Spanish and English content for first- and second-generation Latino children. Host Romina Puga says viewers "don't need to pick English or Spanish but they can celebrate and be proud of their multicultural identities," adding, "This whole show was built with them in mind and built for these kids so their stories could be told, and we could celebrate all of those identities that they feel."
Roku expanded its Measurement Partner Program with the addition of six adtech partners who will be integrated into its OneView demand-side platform. The move is designed to enable brands to expand campaign metrics across screens and determine more outcomes such as app downloads and store visits.
PepsiCo teamed with ViacomCBS to create a "Match Me If You Can" reality dating show featuring Pepsi Mango that will air during commercial break takeovers of MTV's "The Challenge: Double Agents." The show features stars from various reality shows and follows the brand's "Cherries Wild" trivia show with Fox.