Goodby Silverstein & Partners, with Google, YouTube, Tribeca Enterprises and the UN, created a "Life Below Water" film voiced by Morgan Freeman that showcases a new form of sea life -- plastics. The film was created to further the UN's 17 Sustainable Development Goals and is running on YouTube.
Harmon Brothers created a humorous "Office Takeover" campaign for Profits Unlimited that stars actor Corey Landis, who touts the brand's investment subscription service from Paul Mampilly to those who may need some sound financial advice considering their less than sensible life decisions. "Whenever we can clearly explain what a product is while entertaining you is a win to us," says Harmon Brothers Chief Creative Officer Daniel Harmon.
Mike Valdes-Fauli, president and CEO of multicultural marketing company Pinta, looks at sports marketing and its growth in the Hispanic community, noting the passion of the fan base and its penchant for digital, mobile-first platforms. He highlights the NBA's Ene-Be-A program with Latino fan appreciation events and the NFL's Spanish-language broadcasts, as well as pointing to potential in choosing influencers to sway the demographic.
Spanish-language TV network Nuestra Vision is coming to ViacomCBS' free streaming service Pluto TV. Twenty channels will focus on Hispanic American programming to expand Nuestra Vision's distribution.
Cottonelle is maximizing the new bathroom capabilities in "Animal Crossing: New Horizons" by offering prizes to gamers who download branded bathroom wall decor on Nintendo Switch and post photos on Twitter using #downtherecare and #offer. Rapper and "Animal Crossing" fan T-Pain is promoting the campaign and will visit users' virtual islands within the game to review their redecorated bathrooms.
Yeti is auctioning coolers personalized by 37 music bands and artists to raise funds for nonprofit Crew Nation, which is helping those working in the music industry affected by the pandemic. The "One for the Roadies" campaign features coolers customized by artists including Green Day, Leon Bridges and Reba McEntire, and is being promoted via social, paid media and the brand's channels.
Anheuser-Busch is celebrating International Beer Day on Friday with a virtual beer festival on Twitter, Instagram, YouTube and Facebook that will feature behind-the-scenes glimpses of its brewing processes and cocktail lessons from mixologists with actress Priyanka Chopra Jonas. A craft beer virtual tasting session will be hosted by Action Bronson, celebrity chefs will conduct virtual cooking lessons and artists including Jason Derulo and Prince Royce will give live performances.
Leading agencies, brands and advertising associations, including the Association of National Advertisers, have created the Partnership for Responsible Addressable Media, with ANA's Bill Tucker serving as executive director and IAB Tech Lab's Dennis Buchheim overseeing technical standards. The collaborative forum aims to "ensure addressability standards that preserve privacy, provide a consistent and effective framework for advertisers and enrich the consumer experience," said Tucker in a statement.
ViacomCBS is readying to launch ViacomCBS EyeQ, a connected digital video advertising platform encompassing CBS Interactive, including CBS All Access, Pluto TV and Viacom Video, with the combination accounting for 50 million unique monthly viewers. Brands will be able to use the platform for buy-ins related to advanced audience segments, content, demographics and custom brand integrations, and metrics will include attribution, brand lift and awareness.
North is supporting Bricks Need Mortar's "PDXSOS (Save Our Shops)" campaign in Portland with tiny billboards created pro bono that carry messaging urging people to shop locally. "We take pride in things like having the smallest public park in America," says North CEO Rebecca Armstrong, adding, "So it seemed native to the city and a different way to bring attention to a very important issue."