Agency executives should take a cue from educational icon Mr. Rogers by truly listening to clients and making it OK for those on your team to speak up about how they're feeling, writes Mirum's Kara Murphy. Stand up for what you believe but be kind, encourage a playful atmosphere and don't be afraid to say you don't know the answer to something as that simply fosters a culture of learning, she writes.
Omnicom Group's third-quarter global organic revenue increased by 2.9% and by 0.6% in the US, beating analyst expectations. Shares in the company rose 6% after the announcement.
Social media use is at an all-time high among Hispanics, and brands should be prepared to connect with them using a different set of strategies, Craig Witt writes. This approach should include having a consistent brand tone across all channels, having a separate Spanish language account for the brand and using the channels Hispanics favor, such as Facebook, YouTube and Instagram.
The National Hispanic Media Coalition and the National Latino Media Council are planning to protest outside Paramount Studios today as they demand equal Latino representation in Hollywood. A University of Southern California report last year found that Latinos only held 3.1% of roles in major US films from 2007 to 2016.
Generation Z activists from across the US, who were too young to vote in the 2016 elections, share the reasons for why they'll vote in the November midterm elections in a spot from filmmaker Darren Aronofsky in partnership with the Sierra Club Voter Education Fund. "#WhyDoYouVote?" is running across Twitter, Facebook and Instagram and encourages younger Americans to exercise their democratic right.
Chief marketing officers must play an influential part in all aspects of company operation and take on a leadership role, not just a controlling one, writes Amy Radin. The most successful CMOs will lead with customer- and team-driven purpose and have the authority to take innovative action on the items for which they are held accountable, she writes.
Direct-to-consumer brands report that they are experiencing as much as a 50% reduction in cost-per-acquisition on Snapchat since the platform rolled out its Pixel targeting features, which is leading some to shift budgets from Instagram and Facebook, writes Ilyse Liffreing. Lounge Underwear's Josh Elliott says the brand intends to boost Snapchat spend by 400% in November after experiencing a 450% rise in traffic to its site from the platform compared with Facebook.
McCann, in collaboration with Mill+ and March for Our Lives students, has created a spot titled "Safe" that shows a high-school shooting incident in slow motion and its aftermath, which repeats three times to highlight the cycle of gun violence. The spot is set to a sobering track by Kesha with her brother Sage Sebert and rapper Chika that includes the lyrics, "I don't wanna be a moment of silence, I don't wanna be an early grave."
OmniVirt's 360-degree, interactive spots for CVS showcase the retailer's new BeautyIRL experience in flagship stores. The ads allow viewers to immerse themselves in the in-store experience and control which products and services they want to focus on.