Advertising
Top stories summarized by our editors
10/15/2018

WPP's VML and Gatorade are ending their partnership, which began in 2010, ahead of the agency's merger with Y&R. "As we look ahead to 2019 we will be evaluating a differentiated model within the digital space," a brand representative said.

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Gatorade, WPP
10/15/2018

Anomaly's "#NotSorry" campaign for Reese's has resulted in 29% of American adults viewing one of the brand's ads over the last two weeks, according to YouGov Plan & Track. A recent Halloween spot encourages consumers to buy the candy and then keep it for themselves by pretending to be out.

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Reese
10/15/2018

Smuggler founder Patrick Milling-Smith and director Kathryn Bigelow have created a harrowing campaign to coincide with International Day of the Girl, which tells real stories from female survivors of terror group Boko Haram. "I Am Not a Weapon" includes an Instagram account and dedicated site created by Preacher where consumers can donate to the International Rescue Committee.

10/15/2018

The SunTrust Foundation has released a national US spot titled "The Bridge" from StrawberryFrog and award-winning director Jakob Strom that poignantly showcases the imaginative inner world of an autistic child and her connection with her mom. "This spot shows how the SunTrust Foundation helps families and people with autism learn to connect," StrawberryFrog's Scott Goodson said.

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The Drum (Scotland)
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StrawberryFrog, Scott Goodson
10/15/2018

NewsMediaWorks, which represents Seven West Media, Fairfax Media and News Corp. in Australia, has created a campaign with Thinkerbell that showcases the value of trusted journalistic environments to agencies and advertisers. The push directs brands to a dedicated site highlighting a Galaxy Research report that discovered consumers trust newspapers the most when it comes to advertising and content.

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Fairfax Media, News Corp
10/15/2018

Amp Agency's new campaign for Just For Men, "Be the Better Man," celebrates the diversity of male identity by showing a variety of men grooming themselves, including dads and a tattooed younger man using eye liner. The push is the latest effort from a male grooming brand to ditch stereotypical ads in favor of a less sexist, emotional approach as showcased by other advertisers such as Harry's, Axe, Gillette and Dollar Shave Club, writes Jack Neff.

10/15/2018

Media agencies are increasingly bolstering their talent with content experts to meet client demand for branded content and act as a liaison with publishers. "If they get it, then they can become allies. The flip side is if they're worried about demonstrating their own value," says NBC News Brand Studio's Mike Rucker.

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Digiday
10/15/2018

Investigators are reviewing the media-buying practices of ad agencies, and advertisers should ensure they are in compliance by reviewing contracts and planning regular audits of their ad practices, writes Manuel Reyes. Examples of unsavory practices include not returning rebates to clients, generating revenue without permission from opt-in media buys and self-dealing.

10/12/2018

The best work comes from media and creative teams that are located on the same site to enable real-time collaborative planning and execution, writes Carmichael Lynch's Neil Goodspeed. The value of being in the same room to brainstorm ideas, identify immediately what's possible and build human connections that deliver unified results is vital to brands, he writes.

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SmartBrief/Marketing
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Carmichael Lynch
10/12/2018

Walmart is plunging into an array of new technologies, teaming with PayPal for financial products and Eko for interactive video, and even by developing shopping cart handles that gauge the biometrics of its shoppers. The Eko partnership is expected to produce video content such as cooking shows and toy catalogs that invite viewers to engage.

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Eko, Walmart, PayPal