CBS seeks a Director, Sports Integrated Marketing. Brief Description: Your Day-to-Day will consist of: Managing the full lifecycle of sponsorship programs, from ideation and RFP response to execution. Developing custom/sponsored content ideas for advertisers, working directly with various groups, including internal editorial and video production teams, television, legal, consumer marketing, graphic design and ad operations. Creating marketing materials, media plans, and mock-ups outlining specific sales opportunities and maintain product decks used by the sales team. Execution of sold sponsorship programs, working with internal teams across CBS and external vendors. Working with CBS TV sales and marketing teams to create proactive multimedia sales packages (by sport or by platform) and to execute on sold multimedia campaigns, working also with TV production where needed. Develop cross-platform ideas across CBS Interactive and CBS TV that specifically are built for top category targets. Learn more.
HP has pulled a 2017 ad starring Lori Loughlin and her daughter Olivia Jade Giannulli after Loughlin was named in a college admissions scandal uncovered by the FBI. The brand stated the removed ad was a "one-time product campaign," adding, "HP does not currently have a relationship with either of them."
US digital advertising revenue from esports is estimated to hit $178.1 million this year, representing 25% growth, and reach $213.8 million in 2020, per eMarketer. Some 30.3 million Americans will watch esports at least once every month in 2019, a rise of 18% from 2018, and the audience is forecast to increase in excess of 50% up until 2023.
Sheraton Hotels & Resorts has revamped its logo for the first time in 82 years, which features a modernized "S" in the center of a "re-envisioned" laurel circle. A YouTube spot from Grey New York describes the vision behind the change, emphasized by the new tagline, "Where The World Comes Together."
Coors Light, with DDB, is launching a smart beer tap for March Madness that will track social media for attacks on the brand from Bud Light and, for each one, give fans a free beer in participating bars in Las Vegas, New York, Dallas, Philadelphia and Omaha, Neb. The brand will also purchase a round of beers in key accounts across the country for each Bud Light spot that's shown on TV screens, and the activation is being promoted with a 30-second YouTube spot.
Visit Seattle, with PB& Seattle and Vice Media, has created a series of short documentaries that spotlights five immigrants who are reshaping the city's restaurant scene. "Family Style" is available on YouTube, Visit Seattle's site and across Vice's properties.
The Martin Agency's debut campaign for Buffalo Wild Wings includes a "That's March Madness" ad, which encourages people to follow in the footsteps of their "fancestors" and watch games at the chain's restaurants. The campaign also touts four Jewel Stools, available in New York and Los Angeles, which are designed to provide comfortable viewing seats for men who time their vasectomies so their recovery coincides with the tournament.
RPA Creative Director Krystle Mullin and Badger & Winters' Madonna Badger discuss what they've gained from their mentee-mentor relationship that began during 2017's Cannes Lions See It Be It program. "Meeting Madonna was so amazing because I want to do great work, but I also want to change our industry and she's the greatest model of that dual citizenship," Mullin says.
Goodby Silverstein & Partners' Margaret Johnson has created the Herstory app as part of her Daughters of the Evolution organization in partnership with the agency for Women's History Month. The app uses augmented reality to tell stories of women who have typically been omitted from history books.
Adweek published its list of advertising agencies honoring women with compelling campaigns for both International Women's Day and Women's History Month. Ogilvy's "I Wanna Discuss" campaign, Havas Group's partnership with UN Women, and GSD&M's "Origin Story" for U.S. Air Force Recruiting are among the campaigns highlighted.
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