This infographic from Branex highlights video marketing statistics and emerging trends that will continue to dominate, including live branded Q&As and 360-degree video to deliver immersive experiences. Additionally, mobile-first video will become the norm, YouTube spots will become more popular than TV ads and virtual reality video will see wider adoption, Branex predicts.
Pinterest has increased monthly users 22% year-over-year to reach 291 million, according to its first quarterly results since going public. During the earnings call, Pinterest executives outlined plans to boost sales teams across the globe and attract a larger variety of brands by investing in self-serve ad deliverability and measurement technology.
Facebook's recent move to give consumers the option of clearing their platform usage history and its deletion of third-party data is getting mixed reviews from advertisers, writes Garett Sloane. Some ad execs predict low usage among consumers and expect the Facebook move -- like the General Data Protection Regulation -- will have minimal impact on them, while others are concerned it will affect their ad views and campaign measurement abilities.
"I believe that a whole new wave of innovation will be unleashed as 5G enters the mainstream," asserts Mo Katibeh, CMO at AT&T Business. In this exclusive Q&A, find out why he views the rollout of 5G as a revolutionary moment that will forever change the way people do business.
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- Alicia Tillman, global CMO at SAP
- Gary Vaynerchuk, CEO at VaynerMedia
- Russ Findlay, EVP and CMO at Hiscox
- Toni Clayton-Hine, CMO, Americas, at Ernst & Young
- David Rabkin, EVP and general manager of U.S. small and medium-sized enterprises, global commercial services, at American Express
- Penry Price, VP of marketing solutions at LinkedIn
- Michael Lacorazza, EVP and head of integrated marketing at Wells Fargo
New research finds that mobile shopping makes two-thirds of people more likely to buy the products they find, and that the same proportion of respondents have one or more shopping app on their phones. Blis, which supplied the data, also discovered that 61% would be interested in automated shopping, with the number rising to 81% among those between 25 and 34 years old.
The Democrats are spending almost twice what President Donald Trump's campaign does on digital advertising, shelling out $12.7 million on Facebook and Google since January compared with Trump's $7.9 million. The digital companies are easily overtaking traditional direct mail and TV ads on spending in politicians' early efforts to build supporter lists and fundraise.
Google will allow the use of existing Huawei Android smartphone devices with the Google Play app store, which will provide security using Google Play Protect. The company is reportedly dropping its Mobile Services suite from future Huawei phones, due to heightened US security procedures around the Chinese smartphone vendor.
YouTube recently launched a council to court direct-to-consumer brands with about 20 executives from leading companies in attendance at its inaugural meeting. Founders and leaders shared details about attractive audiences, marketing priorities, the need for performance metrics and desired ad products.
Calvin Klein has launched a social spot as part of its "#MyCalvins" push, which features supermodel Bella Hadid kissing computer-generated influencer Lil Miquela. "Life is about opening doors, creating new dreams you never knew could exist," Hadid says in the video's voiceover.