Maple Media has added to its portfolio with the acquisition of rights to games from Banana & Co. Maple, a mobile advertising company, describes the acquisition as a good fit and a way to build on its current mobile strategy.
Utility customers in Boulder, Colo., now have mobile options for handling their bills and monitoring their accounts. Apps are available for both Android and iOS devices, and customers can also use an online portal.
Calvin Klein will stop pure print advertising campaigns in February and only use print ads to support digital efforts, according to a company note. The brand's new advertising focus will be "consumer-centric" via a "digital-first, socially amplified model, with video the preferred format," the note said.
Magna Global has bolstered its forecasts for global ad growth from 6.4% this year to 7.2% and from 4% in 2019 to 4.7%, citing an upswing from continued growth in digital ads and higher spend from new and smaller brands. "We think much of the growth that we are seeing in the paid-media marketplace is coming from marketers who do not necessarily use large agency networks," noted Pivotal Research's Brian Wieser.
5G smartphones and carrier services will arrive next year, but initial coverage will probably be patchy and it will take time for the technology's super-fast speeds to come to fruition, write Jessica Dolcourt and Shara Tibken. Verizon's Nicki Palmer says that while 5G will result in price hikes, the major benefit could be lower unlimited data deals as 5G data costs are "a fraction of 4G."
Goodby Silverstein & Partners has brought back Common Sense Media's "Device-Free Dinner" push for a second year, in a series of spots starring the NFL's Marshawn Lynch, whose humorous ad-libbing steals the show. The spots will appear on TV networks including Fox and CBS and are available on the sites of the Oakland Raiders and San Francisco 49ers.
Chinese suppliers of 5G technology got a vote of confidence from Germany, as the government said it opposed any restrictions on manufacturers. The move follows market restrictions on Chinese company Huawei by a number of US allies, including Japan, New Zealand and Australia.
Ride-hailing companies Lyft and Uber have filed for initial public offerings scheduled to take place in 2019. The two are considered leaders among the technology companies that will go public next year.
Brands must capture the attention of social media audiences with unique storytelling and video content, and be transparent about sponsored influencer posts to stand out in 2019, writes Deep Patel. Micro-influencers with fewer followers who are more relatable and trustworthy than celebrities should be prioritized, along with expanding the pool of influencers to stretch brand reach, Patel writes.