Industry News
Marketing
Top stories summarized by our editors
6/18/2021

Instagram has launched vertical, full screen looping Reels ads via auctions worldwide that can run for up to 30 seconds, appear between standard Reels and give consumers the option to view, skip, like, comment, save and share. Instagram began testing Reels ads in select markets in April with BMW, Louis Vuitton, Netflix, Uber and other brands.

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Uber
6/18/2021

Nick Brown offers a road map to help organizations develop a contemporary marketing communications strategy with changing consumer behaviors in mind, including identifying a target audience, establishing a unique selling proposition and marketing mix, and developing platform-specific messaging. Brown also urges marketers to follow-up with analytics and make appropriate tweaks to fix any efforts falling short of desired goals.

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Business 2 Community
6/18/2021

Customers in a Sprout Social study reported valuing engagement, transparency and service when dealing with brands on social media. The survey, which involved more than 1,000 marketers and a roughly equal number of consumers, also found that following brands online correlates with purchasing and recommending them.

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Social Media Today
6/18/2021

Nick Westergaard, chief strategist at Brand Driven Digital, talks in this podcast about why successful brand building is a continual process and how business-to-business marketers can make sure their company wins hearts and minds through customer experience and content. Salesforce and Litmus are two examples Westergaard uses to explain the right way to do B2B branding.

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Salesforce
6/18/2021

Orbit Media Studios created an infographic that displays the 40 steps business-to-business marketers should take to generate leads. Key steps are broken down into categories including strategy and branding, web design, content, measurement, creativity, and promotion.

6/18/2021

Procter & Gamble Chief Brand Officer Marc Pritchard used his keynote address at the recent Association of National Advertisers' Media Conference to outline significant changes within the company to improve multicultural representation. The shift relies on four pillars of purpose -- reach, representation, relevance and resonance -- which will be supported by actions such as changing traditional demographic definitions, supporting more Black-owned media and working with Nielsen on related measurement capabilities.

6/18/2021

The USA Wheelchair Football League, a program for veterans through Move United, will expand for the 2021 season to a total of nine cities. "Bringing sport back into a veteran's life is the power that the Bob Woodruff Foundation and the NFL are doing through their increased support this year," said Glenn Merry, executive director of Move United.

6/18/2021

The Director of Marketing at the University of North Carolina athletics department will support the marketing office in their efforts to generate revenue by enhancing the fan experience in effective and creative ways while advancing the Carolina Athletics brand. The primary responsibility is the development and execution of marketing plans for football and baseball aimed at generating revenue via ticket, concessions and merchandise sales as well as increasing attendance at home contests. The Director of Marketing will work directly with coaches, sports administrators and student-athletes on a regular basis before and during their respective seasons. Additional responsibilities will include, but are not limited to: managing the athletic departments in-stadium and online merchandise agreements and supervising the marketing office graduate assistant position, and other duties as assigned. The ideal candidate should demonstrate public relations, marketing and revenue generation skills to targeted audiences and understand the role social media plays in collegiate athletics. Strong customer service, planning and writing skills are essential. Ability to construct and implement marketing plans, game-day experience and on-field promotions. Written and oral communication skills, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Adobe Photoshop and desktop publishing skills. Details here.

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unc.peopleadmin.com
6/17/2021

As part of a major turnaround effort, Victoria's Secret is leaving behind campaigns featuring scantily clad "angels" in favor of ads starring real women with accomplishments in sports, business, entertainment and advocacy. The seven new faces of the lingerie brand, known as the VS Collective, will include soccer star Megan Rapinoe, Olympic skier Eileen Gu, actor and tech investor Priyanka Chopra Jonas, who will also act as advisers to the brand.

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The New York Times
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Priyanka Chopra Jonas, Soccer
6/17/2021

American Express is offering small business checking accounts from Kabbage, the online lender it acquired in 2020, to certain existing clients. More American Express customers will get access to the program later this year.

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PYMNTS