ShopStyle is bringing card-style ads to YouTube, turning video into shoppable media. The new ad units are designed to increase click-thru rates and provide a more seamless experience for the site user, according to ShopStyle.
Kellogg's debut of a gut-healthy cereal brand called Hi! Happy Inside proved popular with SmartBrief's food and beverage readers this week, as did Campbell Soup's plan to sell select brands. Procter & Gamble's leadership reorganization plan ranked first on the week's top 10 list.
The Securities and Exchange Commission's Office of the Whistleblower received 5,282 reports in fiscal 2018, an 18% increase compared with fiscal 2017, according to an SEC report to Congress. The agency paid $168 million to 13 whistleblowers in fiscal 2018, up from almost $50 million to 12 individuals in fiscal 2017.
Dunkin' is promoting its new espresso formulation with six weeks' worth of beverage deals. The chain is offering free 4-ounce espresso samples today, followed by a string of additional deals to take coffee fans through the holiday season.
In the era of data-driven marketing, the need for marketing and business analytics professionals has never been greater. Annual demand for data scientists, developers and engineers is growing fast. Companies can navigate this challenging landscape by being knowledgeable and realistic about the market.
Learn practical ideas for establishing an in-house agency and running one more efficiently by attending the inaugural 2019 ANA In-House Agency Conference, March 13 to 15 in Orlando, Fla. Hear from CMOs, chief creative officers, heads of in-house agencies and marketing leaders from a diverse mix of brands like Nationwide, Clorox, Verizon, Bank of America, Walt Disney Parks and Resorts and Electronic Arts. See who’s speaking.
Tugging at the mood and emotions of your target audience can be an effective marketing strategy if done the right way, experts say. For example, be honest and genuine in the marketing message because people can see through inauthentic content.
Delivering quality content to potential customers and developing strategic partnerships are two key digital strategies for 2019, Dominic Baliszewski writes. More brands entering the crowded digital landscape means partnerships are becoming increasingly important to rise to the top, Baliszewski suggests.
Going head-to-head against competition that offers similar products is a losing game, branding expert Howard Breindel writes. The better approach is to highlight positive customer experiences in marketing messages to increase brand loyalty and new customers.
Mat Herman, president of online furniture shop Apt2B, increased digital ad spend from $2,000 to $25,000 per month to improve the company's online appeal. The brand focused heavily on Facebook and Instagram, and through strategic ads, was able to decrease cost per click by 64%.
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