Marketing
Top stories summarized by our editors
11/13/2018

Pinterest and its major retail advertisers are introducing "snow globes" for the holiday shopping season. With the new ad product, retailers can build interactive catalogs that take visitors to customized recommendations based on their past browsing.

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Pinterest
11/13/2018

Reebok announced a deal with rapper Cardi B through a press release formatted with eight memes to highlight key points of the deal. "We want their personality to come through loud and clear so long as it is aligned to who we are as a brand," said Reebok's Dan Mazei, who said Cardi B is "the queen of memes."

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PRWeek
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Reebok, Cardi B
11/13/2018

Teams that communicated with each other intermittently, rather than constantly or not at all, produced the highest-quality and most varied solutions, found a study of work collaboration. The study's findings serve as a cautionary tale for workplaces that use technology to keep teams constantly connected, writes Roberta Holland.

11/13/2018

The transparency debate between advertisers and media-buying agencies has taken an unprecedented turn with the FBI's recent investigation into media-buying practices. In this white paper, Reed Smith provides a historical perspective of the transparency issues in the industry and outlines advertisers' options as they relate to cooperating with the FBI.

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ana.net
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FBI, Reed Smith
11/13/2018

Aiming for perfect results every time can cause paralysis that hinders productivity, explains Julie Morgenstern. Use selective perfectionism to prioritize tasks and only strive for superior results on the most important tasks or projects.

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FastCoDesign
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Julie Morgenstern
11/13/2018

To survive high turnover in the profession, chief marketing officers must become growth facilitators by leading brand strategy, by using insights to drive product marketing, by supporting sales goals and by employing analytics and data, writes Keith Ferrazzi. Successful CMOs will be those who surround themselves with the right talent, delegate effectively, lead cross-departmental collaboration and win their CEO's support, he writes.

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Keith Ferrazzi
11/13/2018

Allbirds, a digitally native and sustainable sneaker brand, has expanded its shipping footprint beyond the US to Canada, the UK, Australia and New Zealand while harnessing its robust first-party customer data to create localized, multichannel campaigns. The brand has teamed with Anomaly to help its in-house brand and performance units as the company grows internationally.

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Allbirds, Allbirds
11/13/2018

Avoid becoming overwhelmed by social marketing by exploring one platform at a time and focusing on the ones that are most used by your target audience. Experiment with strategies to find the ones that work, prioritize increasing your reach and start following social users you admire to pick up best practices.

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Forbes
11/13/2018

Business-to-business marketers must prioritize tracking the customer journey across all channels to enhance each individual prospect's digital experience, writes Wayne St. Amand. Break down internal silos to integrate data, adopt a people-based strategy and measure engagement such as downloads and site visits, he writes.

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DestinationCRM
11/13/2018

Some 55% of marketers are unable to successfully measure social return on investment, per Sprout Social, and the problem lies in the ineffectiveness of engagement metrics that don't link to business growth, writes Nate Elliott. Focus instead on metrics that are already used and valued by the C-suite, such as purchase intent, he writes.

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Marketing Land
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Nate Elliott