Marketing
Top stories summarized by our editors
11/16/2018

ShopStyle is bringing card-style ads to YouTube, turning video into shoppable media. The new ad units are designed to increase click-thru rates and provide a more seamless experience for the site user, according to ShopStyle.

More Summaries:
YouTube, ShopStyle
11/16/2018

Kellogg's debut of a gut-healthy cereal brand called Hi! Happy Inside proved popular with SmartBrief's food and beverage readers this week, as did Campbell Soup's plan to sell select brands. Procter & Gamble's leadership reorganization plan ranked first on the week's top 10 list.

11/16/2018

Dunkin' is promoting its new espresso formulation with six weeks' worth of beverage deals. The chain is offering free 4-ounce espresso samples today, followed by a string of additional deals to take coffee fans through the holiday season.

Full Story:
Chew Boom
More Summaries:
Dunkin
11/16/2018

In the era of data-driven marketing, the need for marketing and business analytics professionals has never been greater. Annual demand for data scientists, developers and engineers is growing fast. Companies can navigate this challenging landscape by being knowledgeable and realistic about the market.

Full Story:
dac.marketing
11/16/2018

Learn practical ideas for establishing an in-house agency and running one more efficiently by attending the inaugural 2019 ANA In-House Agency Conference, March 13 to 15 in Orlando, Fla. Hear from CMOs, chief creative officers, heads of in-house agencies and marketing leaders from a diverse mix of brands like Nationwide, Clorox, Verizon, Bank of America, Walt Disney Parks and Resorts and Electronic Arts. See who’s speaking.

Full Story:
ana.net
11/16/2018

Tugging at the mood and emotions of your target audience can be an effective marketing strategy if done the right way, experts say. For example, be honest and genuine in the marketing message because people can see through inauthentic content.

Full Story:
Forbes
11/16/2018

Delivering quality content to potential customers and developing strategic partnerships are two key digital strategies for 2019, Dominic Baliszewski writes. More brands entering the crowded digital landscape means partnerships are becoming increasingly important to rise to the top, Baliszewski suggests.

Full Story:
The Drum (Scotland)
11/16/2018

Going head-to-head against competition that offers similar products is a losing game, branding expert Howard Breindel writes. The better approach is to highlight positive customer experiences in marketing messages to increase brand loyalty and new customers.

Full Story:
Forbes
More Summaries:
Howard Breindel
11/16/2018

Mat Herman, president of online furniture shop Apt2B, increased digital ad spend from $2,000 to $25,000 per month to improve the company's online appeal. The brand focused heavily on Facebook and Instagram, and through strategic ads, was able to decrease cost per click by 64%.

More Summaries:
Facebook, Instagram
11/16/2018

While advertising that features fathers typically paints them as inept, millennial men are reconsidering their role as husbands, fathers and professionals, writes Michael Grimes, adding that generational shifts have changed how fathers should be portrayed in ads. "Being a positive male role model is a more nuanced endeavor than in previous generations -- and for good reason," he writes.