Industry News
Marketing
Top stories summarized by our editors
9/24/2021

Fifty-two percent of business-to-business buyers have been frustrated with online purchasing, 61% have been dissatisfied with the functionality of supplier sites and 41% have cancelled purchases due to slow delivery, according to a Wunderman Thompson Commerce study. "Buyers want a digitally-capable supplier, [which] offers them the ability to dip in and out of the digital and physical channels at will," says Wunderman Thompson Commerce's Hugh Fletcher.

9/24/2021

Coca-Cola is in the midst of an agency review process to consolidate the creative, data and media duties previously handled by about 4,000 agencies to a primary holding company responsible for roughly two-thirds of the marketing for its 200 brands. Coca-Cola is focusing on agility and speed as part of a "network model" where supporting agencies fill gaps and ensure campaigns can operate on a country-by-country basis, writes E.J. Schultz.

9/24/2021

Thought leadership marketing that yields tangible results requires a sound strategy designed around established goals, writes Clare Chiappetta. Start by identifying thought leaders within the organization, design a process for turning ideas into content, capture attention with bold perspectives and cultivate "the next generation" "to become one of the special businesses that stay strong over time," suggests Chiappetta.

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Managing Editor
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Chiappetta
9/24/2021

Omnicom Public Relations Group CEO Chris Foster discusses why he's "a true believer in the philosophy of service leadership," industry executives who've inspired him and how PR firms combat management consultant challengers with earned media expertise. Foster believes the PR industry is improving on the diversity, equity and inclusion front but notes, there's more to be done to be "thoughtful, deliberate and accountable."

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Strategies & Tactics
9/24/2021

The YES Network is looking for a paid communications intern for 2022. Duties: Work directly with the Vice President, Communications in publicizing the business and on-air activities of the YES Network. Research and pitch YES-related story ideas to media. Research, write and edit press materials such as press releases, biographies, fact sheets and awards competition submissions. Fulfill internal and external information requests. Manage online media database and photo library. Job qualifications: Must be a matriculating undergraduate student. Must be a self-starter with great time-management and prioritization skills. Strong written and verbal communication skills are necessary. Working knowledge of the business of sports, television and digital media is preferred. Must have a genuine interest in the communications/public relations field Contact: ehandler@yesnetwork.com.

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yesnetwork.com
9/24/2021

The New York Mets seek a Senior/Executive Director, Brand & Digital Marketing. The position is responsible for developing and implementing platform-specific strategies to increase the Mets' presence and engagement across digital and social channels, leading the team's strategic evolution to increase and diversify our fan base and build and elevate our brand with existing/new fans and partners. Essential duties and responsibilities: Lead digital/social consumer data efforts for Marketing, Content & Communications group, partnering within the MCC group and working extensively with Business Intelligence and Tech teams to identify opportunities to broaden connection of content and engagement/re-engagement with those experiencing the Mets digitally (across Mets owned digital and social platforms). Develop mobile strategy to add value for consumers and promote engagement with our brand and partners, including in ballpark, as a complement to broadcast, games and gaming, ticketing, concessions, and more. Qualifications: Analysis & Insight -- A strong reliance on data analysis is expected to measure performance against set critical metrics annually. Have a deep understanding of all social channels, established and emerging, and audience growth tactics with proven experience with creative, and relatable storytelling through social media. Leadership: Coach, develop and lead a diverse team of employees. Ability to build trust and credibility within a matrixed team including with partners from product development, commercial, and other internal and external partners. Strong Communicator: Requires the ability to have influence and impact within a matrix organization across departments. Topical Knowledge: Have a passion for cultural relevance, including baseball, will be key to developing brand strategy and growth across all channels. Details here.

9/24/2021

Octagon seeks a Data Strategist. Located in Stamford, Conn., but the location of this position can be flexible with a preference for working in office locations -- Stamford, New York, Chicago, Charlotte, N.C., Atlanta or Los Angeles. Will also consider a remote-based working arrangement for qualified candidates. Responsible for developing and executing investment recommendations for our clients. Duties: Develop insights from quantitative and qualitative data sources. Build and deliver reports and presentations that are rooted in data, engaging and measurable. Analyze and interpret survey results and build reports and presentations to communicate insights effectively. Qualifications: 1-4 years of relevant experience. Someone who enjoys getting their hands dirty in the data and has experience in working with syndicated databases, primary research, or other data analysis. Working proficiency in Microsoft Excel and PowerPoint. Understanding of modern marketing strategies (content, social, experiential). Client-facing verbal and written communication skills. Strong organizational, multitasking and problem-solving abilities. Comfortable working with data and numbers. Details here.

9/24/2021

Zoomph powers sports and esports teams, leagues, agencies, and brands with consumer social insights and a sponsorship AI measurement and evaluation platform. Zoomph's mission is to measure and value the digital world. As a data analyst intern, you will be working with our sales, marketing, analyst and product teams to help put together marketing content, platform features, and client reports for some of the top organizations in the world of sports and entertainment. Responsibilities: Collect, manipulate, and analyze data. Prepare reports in graphs, charts, dashboards, and other forms of visualization. Provide team leadership and participate in developing requirements, definition, testing, and designing data analyses. Take initiative in completing projects. Requirements: Laptop with a Windows PC running Windows 8.1 or higher or an Apple Macbook running OS 10.12 or higher. Familiar with platforms like YouTube, Twitter, Instagram, YouTube, TikTok, and Twitch. Interest in sports, esports, or entertainment. Data analysis skills and readiness to have fun. Details here.

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zoomph.bamboohr.com
9/23/2021

Carl's Jr. and Hardee's teamed with Adult Swim to give customers who buy combo meals surprise figurines of the network's cartoon characters and the restaurants' own Happy mascot. The Adult Swim Meal is being promoted via national TV ads plus social and on-air spots from Adult Swim, and the campaign was created by Adult Swim's in-house unit, 72andSunny, RPA, The CDM Co., The Brand Amp, Haygarth and LaForce.

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The Brand Amp, Haygarth
9/23/2021

Forty-seven percent of CEOs say the chief marketing officer's most critical role is to "grow the business," while 29% say it's to develop the brand, according to a Boathouse Group survey. In addition, 44% of CEOs think CMOs are committed to the CEO/board and only 32% trust CMOs, yet 86% think CMOs have the credibility and power to influence the C-suite.

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CustomerThink