Twitter recently ran a job post seeking a software engineer for a subscription platform team dubbed Gryphon and called the service a "first" for the social media company. Twitter is keeping mum on any further details and has since eliminated references to Gryphon and the subscription platform from the post.
Content marketing can fail when business outcomes aren't linked to strategy or if the right foundations aren't laid for quality, data or operations, Lauren McMenemy writes. She explains how to avoid common pitfalls and create a plan that will deliver success.
Some 56% and 53% of marketers say the pandemic prompted them to create more social and thought leadership content, respectively, while 47% said the crisis spurred them to adopt a more emotive tone, per LinkedIn and Vision Critical. The research also reveals the top channels marketers pivoted toward during the pandemic are webinars, organic social and digital video.
Mark Nardone describes how to measure the success of employee advocacy. He explains how and why marketers should track social media engagement, lead generation, customer and employee retention, brand purpose and efficiency savings.
The Anti-Defamation League, Free Press, Color of Change and the NAACP remain committed to leading the "Stop Hate for Profit" Facebook ad boycott campaign after a video conference with CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg, which they say failed to result in any actionable commitments related to their 10 demands. In a statement, Facebook reiterated its investment in content moderation and removal of white supremacist entities, and noted, "They want Facebook to be free of hate speech and so do we."
Instagram is conducting a test among a group of global users that enables them to use a Shop tab to filter products and make purchases directly from leading brands. The social platform also is enabling all users to pin multiple comments to the top of a feed post to try to better control conversations.
Google is helping brands maximize their ad efforts with keyword and targeting recommendations based on search trends and by offering its Performance Planner for display and app campaigns. Marketers will also be able to create and monitor portfolio bid strategies at the manager account level.
The North Carolina Department of Health and Human Services with digital marketing agency SocialCode is expanding its COVID-19 public outreach "Prevent and Protect" campaign to ads on Facebook and Instagram to reach vulnerable Latinx and Black communities. The ads use Facebook ad credits and will run in Spanish and English.
Rita Moreno and Justina Machado of "One Day at a Time" talk in interviews about advancements they've made as Latinas in show business and how much more is needed on the representation front. "I like to think that I feel optimistic, but it's just been such a hard road for me," Moreno says, and Machado says, "Things need to change. It's not a moment; it's a movement. And I truly, truly believe that we're headed in the right direction."
PR firms that are bringing workers back to the office can help enhance safety by reconfiguring open workspaces, establishing cleaning protocols and creating one-way corridors, writes HJMT Public Relations' Hilary JM Topper. She also suggests implementing alternate workdays and demonstrating empathy for those who have suffered hardships.
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