Marketing professionals charged with developing innovative ideas frequently and quickly can overcome blocks by taking a few steps, such as developing a creative brief, visiting websites or taking walks to spark the imagination, writes Sean Williams, Finn Partners Southeast's creative director. Taking these and other steps can "illuminate a path that guides our left brains to better, more breakthrough work," Williams writes.
Bacardi has partnered with the Diversity dance group to give consumers a chance to learn a choreographed dance and ultimately compete for a spot in the "Conga" music video, a remake of the 1980's Miami Sound Machine hit. Fans will also have a chance to be included in the interactive online version.
Steve Mandala, Univision's chief of advertising sales and marketing, shares his journey in moving through the ranks of Telemundo to Univision, and why engaging with the Hispanic community is smart business. "Marketers have a responsibility to make sure that all consumers have the same access to information about their products and services," he says.
NBCUniversal seeks to improve the productivity, marketplace insight and metrics of its One Platform tool through a closer collaboration with Salesforce. "We're building a unified information source to reimagine collaboration across our entire platform so that NBCUniversal can continue delivering the highest level of transparency, insights, and results," says NBCUniversal's Linda Yaccarino.
Verizon Media launched its version of a cookieless ID, dubbed ConnectID. The tool is fueled by data from its 30 media brands, including TechCrunch, HuffPost and Yahoo, and employs its ID graph that's supported by 200 billion daily data signals.
This infographic from SalesIntel offers statistics and tips to help business-to-business marketers be more successful at cold-calling. Insights include that lead segmentation can result in up to 355% higher conversion rates and cold calls should be contextually relevant and offer value.
Hybrid events will be a big trend in the future of event marketing, writes Aventri CEO Jim Sharpe, who offers tips on creating the best experience for both in-person and virtual attendees. Sharpe also explains how to use data to not only prove return on investment but to feed into other marketing areas, and predicts contactless check-in will become essential for future in-person events.
Forbes highlights chief marketing officers and other marketing and advertising executives under 30 years who are shaping the future for brands. Some honorees include Medly founder and CMO Chirag Kulkarni, Halo Cars cofounders Faizan Bhatty and Kenan Saleh, Kickback CMO Sami Bernstein and Pura CMO Daniel Lacey.
Lindsay Kolowich Cox spotlights the home page of 17 blogs that are great eye candy and points to the attributes that set them apart from other lackluster efforts. Examples include Microsoft Stories' tagline and messaging, Design Milk's simple layout and Mashable's use of bold colors, contrasting text and display of article shares to demonstrate "social proof."
Edge Research Vice President Joi Gladman discusses effective ways brands can attract multicultural research participants in this podcast from The New Mainstream. Among the challenges to multicultural sampling are lack of investment and resources to attract the proper respondents.
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