Stephen Dupont, APR outlines seven key trends for the new year and offers actionable steps for addressing each, such as mobilizing employees to support food banks amid heightened "food insecurity" and craft messaging to address current mental health stresses. Dupont also suggests, "PR pros must work to build trust by helping organizational leaders communicate their visions of preferred futures as they wrestle with present-day challenges."
This infographic from LinkedIn displays how to implement five business-to-business customer engagement strategies recommended by LinkedIn's Tusar Barik and Edelman's Joe Kingsbury. The visual covers long-term brand positioning, understanding your customer's customers, aligning marketing and sales, centering efforts around the customer journey, and fostering trust through thought leadership.
Salesforce CMO Stephanie Buscemi spoke to Ad Age before announcing her departure and talks about the importance of the company's values-driven marketing and what marketers should focus on in 2021. "People need to feel heard right now," she says, and that "means responding to what they told you."
Walker Sands' Erin Jordan Spanski outlines three ways business-to-business marketers can maximize budgets this year. She recommends investing in brand-building, optimizing martech to boost personalization, and identifying and prioritizing the highest-performing channels.
Nike stepped up its digital game amid 2020 store closings with enhanced shopping and exercise apps and benefited with an 84% boost in sales during the quarter ending Nov. 30, writes Robert Williams. John Donahoe, Nike president and CEO, said, "Digital is the 'new normal' in consumer behavior, and we believe the trends that we're seeing are here to stay."
L'Oreal's Garnier brand has boosted its social efforts to engage with consumers via influencer activations, live Q&A sessions, its Hair Color Hotline livestream, Instagram consultation services and color tools powered by artificial intelligence. "We want to continue to be a resource and provide info wherever someone may be searching for it," said Greg Hui, Garnier USA's senior vice president of marketing.
On March 11, 2020, Utah Jazz center Rudy Gobert tested positive for COVID-19. NBA games were immediately canceled. In rapid succession, much of the country sheltered in place and daily routines drastically changed, including the sports world. Get ready for the "New Different." From games played in "the bubble" to fanless venues, sports executives have been experimenting with ways to keep their businesses running while also trying to keep fans, players, and staff safe. The business of sports has often been a trailblazer in creating innovative business models, crafting improved customer experiences, and widening community engagement. This course will focus on the latest developments in the spectator sports business and what lessons have been learned--and continue to discover during the ever-changing dynamics of the pandemic. Students will hear from thought leaders from major teams and sports organizations shaping the "New Different" for the future of sports. Sports fans and business managers of all industries interested in restructuring how they go to market should find this course valuable. Wednesdays, 7-8:50 p.m. PST. Jan. 20, 27; Feb. 3, 10, 17, 24. Format: Live online/Zoom. Contact email@example.com for details.
The Atlanta Braves are looking for a Corporate Communications Manager. The manager will report to the Vice President, Communications. This business communications position requires a strong communicator with a wide array of established sports and nonsports media contacts who will proactively pursue off-the-field stories to bolster the awareness of Atlanta Braves, Truist Park and The Battery Atlanta activities. Responsibilities include but are not limited to: Proactive approach to create and pitch stories related to the Braves' off-the-field activities, including Truist Park and The Battery Atlanta events. Must have established relationships with a wide array of Atlanta media (especially non-sports media). Regularly work with media regarding story content and setting up interviews. Regularly work with broadcasters with special guests, promotions, etc. Writing articles for internal publications. Ability to organize media with executives/players at special events. Create internal talking points when needed for executives and staff. Crisis communications. The ideal candidate will possess: BA degree in Communications, Journalism or related field. 5-7 years' experience in a public relations capacity, preferably with an agency background. Strong experience in public relations writing and pitching. Excellent written and verbal communication skills. Proven ability to maintain high levels of confidentiality. Understanding and appreciation for diverse cultures and an ability to relate well with individuals of diverse backgrounds on all levels within the company. Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint). Working knowledge of Cision preferred. Details here.
The A7FL, seven-on-seven, minimal pads, high-action football, has its seventh and largest season beginning April 11. The league offers 2 internship seasons: preseason (August-March) and in-season (April-July). Most of our interns work both seasons and many of our interns go on to a paid position after their internship period is over. They can also earn college credit if applicable. They have openings in marketing, video, and reporting teams. Please reply to firstname.lastname@example.org with a resume and any links to relevant work you've produced or contributed to. Additional opportunities may be available for candidates located in or near our division locations in northern New Jersey; Baltimore; Orlando, Fla., and San Diego.
Lamar University in Beaumont, Texas, seeks an Associate AD/CFO. The positon coordinates and supervises all aspects of the Athletics Department Business Office. Strict adherence to established NCAA, Southland Conference, Texas State University System and Lamar University rules and regulations is required. Responsible for preparing the annual proposed budget along with the Athletics Director using historical data, specific analysis, and other generated information. The Associate AD/CFO monitors budgets for all sports and departments. Submit invoices, request to travel, contracts, etc. to various campus finance/travel departments. Responsible for conducting monthly budget status meetings with all account managers. Supervises and evaluates ticket office personnel. Submit department revenue and expense data for the annual EADA Report and all NCAA Financial Reports. Serve as the primary contact for the annual NCAA Audit and provide all requested documentation for the auditors. Experience with planning monthly and annual budget reports required. Ability to maintain accurate records concerning overall fiscal operations required. Ability to work cooperatively with staff members and supervisors required. Ability to tolerate constructive criticism and stressful situations required. Ability to handle flexible hours, nights and weekends required. Knowledge of NCAA rules required. The position will also assist with strategic planning and be responsible for drafting internal policies and procedures that enhance operations, including oversight of master Policy and Procedures manual. Details here.
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