Todd Kaplan, PepsiCo's vice president of marketing for colas, discusses the company's first nonfungible token effort, the Pepsi Mic Drop Collection of nearly 2,000 digital assets, and compares the marketing learning curve to that of figuring out how to master platforms such as Facebook and Twitter. Kaplan urges other marketers to "dive in" to NFTs and learn the nuances "by clicking around, checking things out, setting things up, [and] engaging yourself instead of just reading a bunch of stories."
Futurists Sheryl Connelly and Dan Fukushima highlighted significant "drivers of change" that communications executives should consider during a recent PRSA livestream. Brands will need to embrace an innovative mindset to appeal to anxious, distrustful and lonely consumers who "want to feel a connection to the community, their work and the companies they choose to do business with," said Connelly.
While respondents to the Digital Commerce 360 2022 B2B Seller Survey are optimistic about online sales this year, bigger budgets and better supply chains were challenges cited by 50%. Managing data and upgrading websites also were leading concerns.
BSE Global is looking for a Digital Content Producer/Editor. The position will support all BSE Global content efforts through the development of forward-thinking video projects and production. The position will be responsible for helping elevate the visual manifestation of and storytelling around our brands including the Brooklyn Nets, Barclays Center, New York Liberty, Nets GC, and Long Island Nets. Job description: Build highly impactful content that evokes emotion and engages with our audiences. Conceptualize, shoot, and edit deliverables for social media and website distribution. Craft branded content campaigns and lead all aspects of production for BSE Global Marketing Partners. Edit long-form storytelling pieces and support post-production on various priority projects. Build content for native use in-arena as part of our Game Presentation run of the show. Skills: 3+ years experience working expertly in video production. Strong understanding of the sports, media and entertainment landscape required. Experience developing content specifically for social media channels. Expertise in branded content creation and collaborating closely with sales organizations is beneficial. Strong storytelling skills with the ability to both conceptualize and implement. Work experience shooting/producing content with talent integration is preferred. Proven track record of excelling in a fast-paced environment, serving multiple collaborators. Capability to work both collaboratively and independently, while remaining accountable and delivering projects on deadline. Excellent verbal and written communication skills including clearly communicating concepts. Details here.
Amazon Advertising offers advertisers a rich array of media solutions now inclusive of the NFL on Prime Video. Our team will be looking for a lead person to develop a new team for sports in the Amazon Ads group focused on delivering contextually relevant creative executions, features, custom ideas and turnkey opportunities for our partners and their brands with the ability to leverage all of the assets in Amazon's ecosystem. Key job responsibilities: Lead and inspire a team of creative strategists and program activators that will serve our clients across verticals and agencies. Strong creative instincts and a portfolio of branded content work with a focus on sports. Basic qualifications: 5+ years in sports marketing creative roles. 10+ years pitching creative ideas to clients directly. Passion for sports and gaming. Details here.
Excel Sports Management is looking for a collaborative, detail-oriented, curious and hungry self-starter to play an integral role in the day-to-day operations of our communications team. This position has a dual focus of supporting the communications team with day-to-day administrative tasks while learning and supporting the planning, development and execution of public relations and social media activities across each of Excel's business areas. The role reports to the Senior Manager, Communications. Role and responsibilities: Develop, edit and proofread materials including press releases, media pitches, interview briefs, fact sheets and other materials. Conduct background research, compile and analyze media and competitor coverage. Media monitoring and ongoing, real-time coverage tracking. Development of client-facing reports and support program recaps. Engage with and establish relationships with media and influencers. Develop and regularly update media lists and editorial calendars. Under guidance and supervision of senior team members, manage reactive media requests and proactively pitch client announcement and initiatives. Education and experience: Bachelor's degree in relevant field (PR, communications, journalism, advertising). One to two years or previous agency internship experience preferred. Must have strong storytelling, editorial and writing skills; be collaborative, engaging and a self-starter; have strong organizational skills and be able to multitask and work in a high-paced, dynamic environment. Details here.
The Dock Spiders, located in Fond du Lac, Wis. (between Green Bay and Milwaukee), are a member of the Northwoods League, one of the most prestigious summer collegiate baseball leagues in the country. The Dock Spiders recently won the 2018 Northwoods League championship in just their second year. The Dock Spiders are owned by the Wisconsin Timber Rattlers, a highly respected team in Minor League Baseball and the single-A affiliate of the Milwaukee Brewers. It is our goal to provide you with hands-on experience and knowledge useful in competing for jobs in the baseball industry. We will also work with you to fulfill requirements for college credit if necessary. Qualifications are based on ability, desire, work ethic and a commitment to make the most of the experience. Our season begins in mid-May and continues through mid-August. Fond du Lac Dock Spiders interns receive a salary of $1,500 for the summer and are expected to maintain a very challenging schedule throughout the internship. Interns are expected to be at all home games along with working normal business hours. Our 2022 internship positions are listed below. Grounds intern: Perform and oversee all aspects of field maintenance including: edging, trimming, weed management and irrigation. Maintain playing surface for all games held at Herr Baker Field, including both Dock Spiders and non-baseball events. Basic knowledge of small engines and ability to operate small landscape equipment. Preparation of the field on all game days including chalking and dragging the infield. Schedule, train, and manage bat boys. Setup of batting practice and communicate with both teams' managers regarding pregame activities. Perform other facility and maintenance duties throughout the ballpark as needed. May be required to attend player/mascot/organization appearances in the community. Email email@example.com
BBDO and Jones Knowles Ritchie have refreshed the characters and design of M&M's mascots to be more inclusive, and the updated mascots will be featured across the brand's channels, including social media, packaging, TV ads and in-store displays. "M&M's is on a mission right now to create a world where everyone feels they belong," says Jane Hwang, global vice president of M&M's at Mars.
Quality Meats' campaign for Picsart features a native of Boring, Ore., help local businesses solve their "branding problem" using the design app's creative tools and capabilities. A series of quirky documentary-style spots shows Picsart helping businesses like the North American Bigfoot Center become "unboring" and the campaign is running nationally across social, across cinemas and out of home in Portland, and OOH in New York and San Francisco with creative not specific to Oregon.
Tim Clark, NASCAR's chief digital officer, discusses the brand's foray into digital worlds, such as its partnership with a nonfungible token racing game, as a way to enhance fan engagement, build connections and cultivate a broader following. Clark says the key to success is being authentic, retaining brand values and "enhancing user experiences instead of disrupting them."
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