Industry News
Marketing
Top stories summarized by our editors
4/9/2021

Forty-six percent of executives say their company's budget for social media marketing will grow by up to 100% during the next three years and 78% of consumers who have positive engagement with brands say they will purchase from those brands, according to a survey by The Harris Poll for Sprout Social. "US companies today rely more on social media than any other communications channel for virtually all critical business activities," says The Harris Poll's Anna Ginovker.

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Marketing Dive
4/9/2021

Nationally recognized communications professional Laarni Rosca Dacanay recounts recent hate crimes and discusses how she's been teased because of her Asian American and Pacific Islander heritage and oftentimes felt invisible. As a member of the PRSA National Diversity & Inclusion Committee, she invites others to join efforts and speak out against Asian racism and offers a link for tips to taking action.

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PRSAY
4/9/2021

Evolutionary psychology and digital marketing expert Tim Ash talks in this podcast about why understanding emotional triggers and behaviors is essential for business-to-business marketing. Ash discusses which emotions drive buyer actions, why marketers shouldn't be scared to explore negative emotions and the role of memory in marketing.

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Tim Ash
4/9/2021

Lauren Weinberg, global head of marketing at Square, talks in this podcast about how an empathetic approach during the pandemic drove business growth. Weinberg discusses leading with empathy and how the company's strategy changed to meet the new needs of its customers.

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Adweek
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Weinberg
4/9/2021

Publicis Groupe is integrating The Trade Desk's cookie alternative, Unified ID 2.0, into a self-service tool offered by its data marketing group, Epsilon. The tool is available to US clients, with access eventually expanding to those in Europe, Latin America and Asia. In the deal, The Trade Desk will be the sole demand-side platform for Epsilon's CORE ID.

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The Trade Desk
4/9/2021

TikTok is launching six music effects to help brands enhance sound with techniques such as creating loops and adding text overlays or visual elements that sync to particular beats. TikTok also has formed a partnership with LiveRamp that enables LiveRamp clients to create personalized customer experiences on the social platform.

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TikTok
4/9/2021

First and Pen (www.firstandpen.com) is the new digital sports property from The Khanate Group. Led by media veteran Yussuf Khan, First and Pen connects audiences through the power of sports and voices of color. Harnessing the power, influence, and creativity of local storytelling, we connect, inform and inspire audiences by unleashing local voices of color in sports and amplifying them nationally. Do you understand the historical significance of LeBron James' ownership stake in the Boston Red Sox? Are you aware of the obstacles facing soccer clubs in Black and brown communities across Michigan? Do you know about the rich history of Black collegiate wrestling? What about the historical connection between baseball and Georgia? These are the types of original and powerful stories we tell at First and Pen. Follow us on social at firstandpen (Facebook, Twitter, Instagram), email us (firstandpen@thekhanategroup.com) and join us on our journey to connect, educate, inform and inspire.

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firstandpen.com
4/9/2021

Sports Business Journal seeks a Director of Marketing. As a gifted communicator reporting to the CRO, this person will lead a team including a digital marketing manager, the design studio and a product marketer to take the marketing organization to the next level of sophistication around performance and content marketing. The list below suggests a few of the focus areas, but is not exhaustive of the scope; this person will have the autonomy to implement the most effective strategies and tactics. The role is located in Charlotte, N.C., where both the CEO and SBJ, the group's largest business unit, reside. We have a collaborative work environment with unlimited growth opportunities. If you like working with an entrepreneurial, curious, supportive, high-performing team, SBJ is the place for you. Duties: Plan and execute a multichannel marketing strategy for the organization and for new and existing products or services. Lead, manage and motivate the five-person marketing and design team including a digital marketing manager, designers and product marketing manager, ensuring that their performance meets business and personal goals. Oversee marketing automation programs that maximize on the technology in place ensuring personalized customer experiences meet business goals (cross-sell, up-sell, retention, acquisition and lead generation). Make data-driven decisions -- track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI and make intelligent suggestions to optimize results Qualifications: Managerial: You have managed before and like to do it. You are good at getting teams to paddle in the right direction and know how to coach and develop staff on PR, content, product and customer marketing best practices. You enjoy developing people. Versatility: While you will lead and manage, you are also able to write. You need to be able to think strategically, but get your team focused on the tactics that will drive impact. Personality: You are a team player who likes to win. You are also a good human being. Data-driven: You are a fantastic communicator, but you also love data and will ensure accuracy. Adaptability: You are a builder. You can work to create new structures and processes while adapting to the realities of a small business on a growth trajectory.  8-12 years operating in relevant marketing disciplines. Details here.

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indeed.com
4/9/2021

Independent Publishers Group seeks a senior publicist. The senior publicist's primary purpose is to coordinate and execute a variety of book publicity campaigns for high quality trade nonfiction and fiction titles for both adults and children, including titles from Triumph Books, America's top publisher of sports books; Chicago Review Press, a leading publisher of nonfiction books for children and adults; and Trafalgar Square Publishing, the leading North American distributor of UK publishers. Working closely with IPG's client publishers, the senior publicist's main objective is to garner attention for new frontlist titles each season in all media formats: print, online, TV, and radio. Requirements: Carries out 25-35 comprehensive book publicity campaigns per season, managing at least a quarter of the A-list and top-shelf titles for the season. Works strategically with publicity manager to determine which titles receive campaigns each season. Attends publishing, title and cover meetings with Chicago Review Press and Triumph Books as needed. Qualifications: Bachelor's degree in publishing, journalism, English, or other relevant field. 4-7 years of experience in public relations, preferably in book publishing. Excellent written and verbal communication skills, solid organizational skills, the ability to prioritize and juggle multiple responsibilities at one time. Strong media contacts, with a particular emphasis. Remote candidates will be considered. Must have a dedicated workspace and access to reliable internet. Details here.

4/9/2021

The University of Texas-El Paso seeks an Associate Athletic Director for Fan Engagement and Digital Strategy. The position directs, leads and supervises the external areas of marketing and community outreach, digital strategy, strategic communications, creative services and broadcasting. Reports directly to the Senior Associate Athletic Director for Development and External Operations. Serves as a key member of the senior leadership team, the successful candidate will be responsible for the design, development and implementation of an innovative and strategic fan engagement and digital strategy department. Essential functions: Conceptualize, draft and implement comprehensive marketing, sales and engagement plans that result in revenue generation growth for the department as well as increased fan affinity. Directs and strategizes the overall fan engagement and digital strategy unit while collaborating to support ticket sales, fundraising and other revenue generation initiatives through their respective duties and responsibilities. Organize a strong data strategy. Enhance marketing strategies through various apps/marketing programs, i.e. Twitter, Facebook, Instagram, TikTok, etc. Actively collaborate with media outlets and entities, identifying and creating opportunities for news coverage and advertising.  Identify community outreach opportunities. Manage the department's digital and video relationship with Conference USA. Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Seven years minimum experience working in collegiate athletics or professional sports and direct experience in marketing, digital media, communications, branding and storytelling concepts, principles, procedures, and techniques for a Division I athletic department. Details here.