Pinterest continues toward its "goal of making every Pin shoppable" by adding three ad opportunities for US and UK marketers: in Pinterest Lens visual search matches, the shop tab within search and shopping matches on Pins. Brands also can access new metrics such as top converting Pins and audience sales conversions, and can turn their strongest performing organic Pins into ads.
It's important for PR professionals to remember that the First Amendment affords communications professionals and consumers the ability voice opinions, which can often include push back, according to Lata Nott, an attorney and Fellow with the Freedom Forum. In this Q&A in advance of her PRSA annual conference keynote, Nott discusses speech disruptions created by social media, considerations for political conversations and how to handle controversial employee social posts.
This infographic from Uberflip and Spear offers business-to-business marketers a guide to which content works best at each stage of the buying journey. Create thought leadership white papers and infographics to engage prospects at the top of the funnel and boost conversions with video testimonials and buyer guides.
LinkedIn's campaign checklist infographic offers an overview of essentials for campaign creation, targeting, budgeting, creative and tracking. Marketers are reminded not to overlook retargeting, conversion tracking and selecting campaign objectives and ad formats.
Bylined content is a great tool for business brands to drive thought leadership, communicate expertise and amplify key messages, writes Crenshaw Communications' Veronica Amenta. She breaks down the five most popular types of bylined content and the associated benefits and encourages expanding the reach via social media and emails.
Beauty brands, such as Too Faced, Ulta Beauty and Fenty Skin are working with Latinx influencers for inclusivity in casting and campaigns. Babba Rivera, a marketing agency founder, says Latinas are swayed by word-of-mouth and social media and "this demographic doesn't see themselves represented everywhere. In the few instances that they do, they tend to really pay attention and to trust."
Isaac Mizrahi, a member of the Culture Marketing Council board of directors, looks at how multiracial families factor into the minority-majority shift in the US. He talks with New American Dimension CEO David Morse about how marketers can move away from one-size-fits-all strategies to reach these demographics.
Hello Alice CEO Carolyn Rodz recently moderated a town hall discussion with We Are All Human's Claudia Romo Edelman, Mi Padrino's Kim Gamez and serial entrepreneur Beatriz Acevedo about ways to tap into the Hispanic market. Three takeaways from the event were that marketers should focus on validation, listen to the community and engage with them to maximize the potential of the group.
Canela.TV is a new streaming service for Hispanic viewers founded by Isabel Rafferty, who plans to innovate with original sports and news content. "The platform of Canela.TV allows [Hispanics] to learn and connect with their culture from the comfort of their home," she says.
Tastemade's new Spanish-language streaming channel on Roku -- Tastemade en Espanol -- will focus on lifestyle programming. The free, ad-supported channel, coming soon to VIZIO SmartCast and XUMO, will incorporate content from the Tastemade Espanol brand, which has been around since 2016.
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