Vitaminwater is challenging consumers on social media to give up their smartphones for a year for chance to win $100,000, and Twitter and Instagram users can enter by sharing their thoughts on how they might survive #NoPhoneForAYear. One chosen participant will be provided with a Nokia 3310 for a year and be required to pass a lie detector test at the end of the challenge to prove they didn't succumb to temptation.
Some 60 years ago, consumers were persuaded to replace their mono music systems with new stereo technology, thanks to standout print advertising and stereo demonstration records such as RCA Victor's "Sounds in Space." The period's bold graphic advertising designs have "become celebrated examples of midcentury album cover art," write
Jonathan Schroeder of Rochester Institute of Technology and Janet Borgerson of DePaul University.
The news that General Mills released -- and swiftly sold out of -- two Pillsbury Ugly Christmas Sweaters topped this week's top 10 list. Also ranking high among SmartBrief's food and beverage were stories from Mondelez, Walmart and Smithfield Foods.
Adweek has named Bud Light's "Oracle Susana" spot for the FIFA World Cup on its list of the 25 Best Ads of 2018. The ad used both English- and Spanish-language humor to convey a fresh message as part of the "Dilly Dilly" campaign.
Business-to-business marketers should collaborate with subject matter experts to create content that influences prospects and boosts thought-leadership credentials. Identify internal and external experts, create a regular schedule with them and prepare before interviewing them to get the most useful knowledge to inform content.
Cisco experimented in 2008 by launching a router simply using Twitter, YouTube and Facebook, and the campaign's success was the start of its effective customercentric content strategy, writes Alana Gaddis. Learn from Cisco by focusing on your brand's uniqueness, aligning content goals with company ones, and identifying metrics to track success, she writes.
Marketers and sales representatives must collaborate more effectively to offer the right value to prospects by actively listening to their needs and unifying their data in a central hub. Work together to identify happy customers, and solicit feedback from sales on marketing's effectiveness.
Salesforce's State of Marketing Report focuses on four important trends in marketing -- customer experience, artificial intelligence, customer data and real-time engagement. Findings include that 54% of high-performing marketers say their companies focus on customer experience across the board and 40% of high-performers have adopted AI.
The fragmented nature of today's media landscape makes it impossible for brands to reach audiences in a single place at a single time. Marketers must take an omnichannel approach to reach consumers, and in an integrated, coordinated way. Direct mail can help unify that approach.
Get recognized for innovative, integrated and groundbreaking campaigns in brand activation by entering the 36th annual ANA REGGIE Awards. Discipline categories include experiential, promotion, relationship/loyalty, content, shopper/retail, influencer marketing and brand purpose. The entry system is user-friendly, and there's even a handy entry guide to ensure a smooth process. Enter now. For more information, email Annie DeKraker or call 646-708-8127.
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