HSBC is using data and artificial intelligence to improve customer engagement with its loyalty programs. HSBC aims to "open people's eyes to the fact that there are other avenues for how they can use their points," said Brian Ahearn, director of card product management.
A partnership between American Express and PayPal will allow American Express customers to use rewards points at online stores that accept PayPal. Customers will also be able to use the AmEx app to send payments through PayPal's Venmo service.
Mars' third-place ranking on Fortune's top workplace list proved most popular with readers this week. CPG brands populated most of the Top 10 list, including a story about J.M. Smucker's brand-building strategy and Unilever's new line of probiotic ice cream.
Automakers that run campaigns combining TV ads with social content experience a 29% increase in purchase intent among heavy TV viewers, Nielsen reports. Purchase intent for combined campaigns also rises 9% among viewers who watch less TV.
Coca-Cola has signed a sponsorship deal with the McLaren Formula One racing team. The company's Dasani Sparkling and Glaceau Smartwater logos will appear on the team's cars during the Brazilian, US and Abu Dhabi Grands Prix races.
According to a recent report, 46% of American Twitter users access the platform daily, and brands are using it to connect with consumers. Netflix connects with users through pop-culture-based memes and trending items, while ShineText repurposes old content and shares previews.
Conversations are conduits of influence, so we should use them to build up others and spark positive solutions to project or interpersonal work problems, writes Cheri Torres. Instead of getting frustrated, try asking open-ended questions when you see a colleague is frustrated or when a problem is complex and seems intractable.
Artificial intelligence has its place in improving efficiency in advertising but will never be able to replicate the empathy and creativity brought by human beings to campaigns, writes Cory Treffiletti. "AI can augment what you do and allow you to become a better, faster, stronger and more productive version of what you were in the past," he writes.
The desire for craft beverages isn't an end goal, but rather serves as a reflection of consumers' yearning for realness in an uncertain world, writes Andrew Geoghegan, Diageo's global consumer planning director. A brand such as Guinness succeeds not because it's small, but because it connects authentically with consumers, he writes.