Industry News
Marketing
Top stories summarized by our editors
7/23/2021

Sahail Ashraf offers three principles to follow for high-impact, low-budget social media marketing, including having a hyper-defined target audience and selecting a platform that best suits a particular need with the understanding that "flashier, bigger platforms aren't always the answer."

Full Story:
Locowise
More Summaries:
Sahail Ashraf
7/23/2021

Fanatics is looking for someone with a scrappy, get-it-done attitude who is passionate about analyzing data to solve business problems. This role will also have a heavy dose of exposure to senior management and candidates need a proven track record of distilling complex data into actionable insights. Responsibilities: This person will be responsible for developing a rigorous understanding of company's P&L and important factors to inform strategic decision-making. Expected to become expert in e-commerce performance, developing the ability to connect the dots between various business functions. Collaborate cross functionally to forecast revenue and key margin metrics for e-commerce business. Drive alignment on key metrics, track company performance and trends to ultimately provide visibility to operating performance. Dive into complex data sets to analyze trends, identify opportunities and quantify the potential value of new initiatives. Qualifications: Detail-oriented, with strong analytical, technical and problem-solving skills. Hands-on experience working with large and complex data-proficiency with SQL required. Financial modeling experience a plus, proficiency with Excel required. Comfortable in a presenter role. 2+ years of experience; e-commerce or consulting experience preferred. Knowledge of sports helpful, but not required. Apply here.

Full Story:
fanaticsinc.com
7/23/2021

FranceAndUS campaign is a new platform to create information and education focused on French-American sports and sports diplomatic ties. In illuminating French and American sports connections, #FranceAndUS will generate greater awareness of how these interactions are fostering closer ties and making an impact on and off the playing field. The website features voices of French athletes, teams, sports owners, journalists, and businesses in the United States and those of their American counterparts in France through the sports diplomacy prism — past, present, and coming generations. The goal is to build 250 French and American sports voices by the 250th anniversary of the Franco-American diplomatic alliance in 2028 and the Los Angeles Olympic and Paralympic Games. There will also be several backgrounder pieces to provide greater context to themes, events, and issues raised by the voices highlighted. Do you know of someone whose story would be a good addition to the voices section? Content producers and media, let’s brainstorm how your organization can tap into the rich trove of #FranceAndUS themes and storytelling -- perhaps a special package or ongoing column. Sports industry professionals and investors let’s find ways to partner together to grow the campaign. There are limitless opportunities and the process may provide fruitful ideas for other ways to tell your team, brand, or organization story and engage with different transatlantic communities. Do you have graduate students who are interested in possible internship opportunities, developing hard skills as well as content-specific knowledge? Contact Lkrasnoff@gmail.com for all details and partnership opportunities.

Full Story:
franceussports.com
7/23/2021

Baylor University is looking for an Assistant/Associate Director of Digital Media to translate recruiting, marketing and branding strategies into original visual art and related campaigns that stimulate targeted audiences, shape, enhance and protect the Baylor Athletics brand and image. This position will oversee graphic design for select sport programs and assist interdepartmental teams within the athletic department with graphic design requests; lead creative concepts for select sport programs; and work with the athletic communications and fan engagement teams to help visually develop a creative strategy that will enhance each sport programs brand. What you will do: Serve as the lead graphic designer for select sports programs. Provide static and other forms of media for distribution on varying mediums and platforms. Assist with photography for select sports on gamedays/practices. Assist with lifestyle photography and team gear photos as needed. Maintain communication with student workforce, coaches and administration relative to creative content. Maintain working knowledge of and adherence to all NCAA, Big 12 Conference, and institution rules and regulations and communicate immediately any possible infractions of such rules and regulations to the Athletics Compliance staff. Other duties as assigned. Details here.

7/23/2021

This position will be responsible for partnership account management and execution for corporate partners as determined by the Senior Manager, a minimum of 4-5 Corporate Partners that this position will manage as well as execute tasks as assigned by the Senior Managerr to fulfill additional partner entitlements. Ensure that all elements of assigned partnership accounts are fulfilled using the highest level of customer service. This person will activate and coordinate the successful service of their assigned group of corporate partners. Dealing with a diverse group of important clients and visitors as well as internal contacts at all levels; independent judgment is required to plan, prioritize, follow through and organize diversified workload. This position must support the organization's mission, vision, and values by exhibiting the following behaviors: excellence and competence, collaboration, creativity and innovation. The incumbent in this position is encouraged to model the following practices on a daily basis: 1. Demonstrated alignment with the company's mission and core business values; 2. Collaboration with key internal/external resources; 3. Ongoing self-development; 4. Ongoing learning and striving to meet expectations; 5. Serve as agency for assigned corporate partners, always focusing on strategy, activation, and retention and constant communication with the partner. Qualifications: Bachelor's degree. 3+ years of experience in client management and execution. Proficient in Microsoft Office, Excel, Word, Power Point and other digital literacy skills required. Adobe Photoshop program proficiency preferred. Ability to prioritize multiple tasks and support multiple high-level positions. Details here.

7/22/2021

Researchers from the UK and the University of California have used artificial intelligence and other analytics to demonstrate that the tone of voice used in statements by the Federal Reserve chair can move the S&P 500 by as much as 200 basis points, regardless of the statement's actual content. Studying statements from the past three Fed chairs, the researchers found that current chair Jerome Powell's intonation has the most negative effect on markets, Janet Yellen's was the most neutral and Ben Bernanke's was the most positive.

Full Story:
Reuters
More Summaries:
University of California
7/22/2021

YouTube is launching a shoppable livestream pilot test with a select group of unnamed brands, and plans to expand its trials group throughout the year. The move follows tests of product listings underneath videos and advertisements that let viewers try on items using augmented reality.

More Summaries:
YouTube
7/22/2021

Forty-five percent of business-to-business marketers say creating targeted and engaging content is their biggest lead generation challenge, followed by gathering quality data and managing and tracking leads, according to a study by Wpromote and Ascend2. The biggest costs of lead gen challenges are wasted time and resources, and the top gripes from sales executives are related to lead quality and insufficient data.

7/22/2021

Business-to-business content marketers can learn lessons from the successes and failures of legacy media companies in adapting to a digital world, writes Robert Rose, who suggests four questions that should be asked to determine future strategy. "Are we able to meet the content quantity and quality necessary to drive differentiated and personalized content experiences?" is one of those questions that B2B marketers must act upon, Rose writes.

More Summaries:
Robert Rose, rose
7/22/2021

Marketers are racing back into out of home media as consumers become more comfortable regularly venturing out, which has resulted in a tightened ad market and rates closer aligned with pre-pandemic levels, according to industry executives. Outfront is "seeing an amazing rebound in all markets," says Chief Marketing Officer Jodi Senese while, Quan Media Group CEO Brian Rappaport noted, "There is not one good wall" for New York City's Fashion Week.