GoGlobe breaks down web design statistics that can make or break a company's home page in this infographic. Nearly half of people surveyed tie the credibility of a business to its website design, and speed, usability and access to information were also factors of successful web design.
Ryan Shelley breaks down Google's Search Console to improve a website's performance and click-thru rates. He recommends making a note in Google Analytics when major changes are made to a site, so those can be validated.
The Firefox Developer Tools team offers ways to boost creativity and efficiency of websites, and Victoria Wang highlights seven new tools, including:
- Grid Inspector helps with positioning of elements and layout changes;
- Changes Panel transfers work from a developer tool to an editor; and
- Inactive CSS debugs code and increases efficiency.
Quality web design is distinctive, memorable, scalable, flexible and intuitive, Irfan Ahmad writes, as he reports a McKinsey & Co. survey of 300 publicly traded businesses found that those in "the top 25% for utilizing best design practices outperformed competitors by 32% in revenue growth." McKinsey & Co. recommends having design goals that can be measured, making everyone in the design process accountable and constantly designing.
Instagram has released a guide for marketers on how to maximize their efforts on the platform, including visual composition tips such as spotlighting products by surrounding them with space and using light at different times of the day to create various moods. The guide also includes a holiday content calendar to help map out campaigns and advice on product launches.
Research by Princeton University confirms media companies, including Amazon, Roku and Netflix, are using trackers on smart TVs to harvest user data without much oversight. Users can opt to turn off the trackers but that only works to limit the household advertising ID and not the other valuable user data.
Offering clients deeper measurement insights beyond impressions can help PR pros demonstrate their value, better meet client needs and help them bolster their corporate positions, writes Shalon Roth. Roth offers five steps to move beyond just focusing on impressions.
GroupM's Kieley Taylor offers a holiday season guide to making the most of e-commerce opportunities across Facebook, Instagram, Pinterest and Amazon. Marketers can take advantage of retail shopper partnerships with Facebook, product interactivity via Instant Experience on Instagram and Facebook, mobile-first Amazon Posts and organic pins to boost reach on Pinterest.
Companies like Comcast and Charter Communications that sell less expensive wholesale services to consumers are changing the postpaid landscape by breaking out of their traditional roles as purely niche providers, says Tutela, a provider of data services to telecoms. Analysts say the new mobile virtual network operators have made technological inroads that have enabled them to compete on network quality as well as on price.
SAP Chief Marketing Officer Alicia Tillman talks about her career, how experiential data can predict the types of experiences that will most resonate with prospects and why customer experience should be the top priority for marketers. "It's very easy for customers to shift to another brand that has equal, if not greater, products that can delight them more effectively," she says.