Investment in US holiday advertising by the 10 largest-spending brands has dipped by 2% this year compared with 2017, hitting $986 million so far, according to Kantar Media. Facebook ad spend has fallen 34%, and when it comes to TV ad investment, Walmart's budget has dropped by 22%, Target's by 15% and Kohl's by 10%.
There is an obvious move toward the Stories format on social media, say executives from Facebook, Snapchat, and Instagram. Jim Squires, Instagram's head of business and media, joins Facebook Product Director Maria Smith and Snapchat's global head of creative strategy, Jeff Miller, in analyzing this trend and providing advice for marketers.
Dennis Quaid, the self-described "highly likeable" TV ad face of Esurance, now appears on holiday gift wrapping. The humorous theme of high self-regard and embarrassing honesty is carried through with other holiday items, including boxes, bags, cards and tags.
Health care organizations can leverage the capabilities of artificial intelligence tools to improve existing EHR systems, experts say. AI may make EHRs more user-friendly, enable providers to increase productivity, personalize recommendations for treatment, improve data extraction and discovery, and support clinical note composition and data collection.
Achieving organic reach on social is harder than ever, which is why marketers must ensure they prioritize engaging, meaningful messaging in 2019 that's designed to inspire conversation, writes Tereza Litsa. Other key trends include the rise of micro- and nano-influencers, the use of social to drive sales, the popularity of Stories and an improvement in chatbot functionality, she writes.
Leaders serve most effectively when they invite a "full range" of feedback and listen carefully, writes Rodger Dean Duncan. Ask for honest input about your performance and take the necessary measures to improve, he writes.
Solitude may be viewed as less important than meeting multiple obligations in a busy world, but it provides critical mental space necessary for clear thinking, writes Mayo Oshin. He cites the life of Albert Einstein as one where solitude helped unleash ideas that changed the world.
Anheuser-Busch InBev is building a bank of data insights that will help the company better connect with female drinkers. "This is about looking at a category and fundamentally saying, 'We need to change the way we think' ... to create an inclusive category," said Global Director for Innovation Insights Molly Hayes.
Bread baking, oxtail, homemade jams and ginger water are among the top food and beverage trends identified for 2019 by Pinterest. Consumers are also expected to gravitate toward more "pegan" items, which are foods that meet both paleo and vegan diets.