Marketers must identify their ideal buyer profile and employ artificial intelligence to pinpoint where prospects are in their buying journey and how engaged they are, writes 6sense's Latane Conant. Use those insights to clarify your goal for customer engagement, she advises, such as driving prospects in the early awareness stage to thought leadership content to keep them engaged.
Dirty Lemon, Glossier, Taco Bell, Hims and Cheetos, are among the top brands, on Zyper's list of 40 brands leading Instagram community building. Zyper researched 250 global brands to identify community builders and analyzed engagement throughout 2019 using a host of metrics.
Communications professional Michael Smart says contacting journalists over the phone is a great tool for engaging with newsroom staff that are inundated with emails, and some welcome phone calls. He also suggests bucking the trend and sending pitches at unorthodox times such as Friday afternoons and other moments that communication executives tend to avoid.
Con Edison's public relations team has developed a master plan for addressing disasters in the communities it serves and areas where the utility company lends a helping hand. Con Edison's Philip O'Brien and Sidney Alvarez outline steps their communication department takes when disaster strikes.
The XFL is seeking a seasonal communications associate to assist our team in Stamford, Conn., and the public relations staffs for each of the XFL's eight teams. Working a maximum of 30 hours per week, this person will play an important role in the execution of the league's in-season communication plan and receive tremendous first-hand experience. The seasonal communications associate will report to the Manager of League Communications. Responsibilities/duties: Assist with the production of league-wide publications (game notes, injury reports, stats compilations, etc.). Assist in compiling daily press coverage using Critical Mention, Cision, Google, etc. Regularly update and maintain the XFL Online Press Room Communications website with photos, videos, etc. Distribute communications assets upon request, or proactively, to media. Assist with credential requests. Qualifications/requirements: Self-motivated with a high degree of integrity; takes personal responsibility for getting things done in a way that positively and professionally represents the XFL. Prior internship and/or sports communications work experience is preferred. Must have exceptional writing and grammar skills. Working knowledge of professional American football. Strong understanding of Google Suite: Docs, Sheets, Slides, Calendar. Demonstrated interest in working in professional sports. Please include the following: Cover letter indicating why you are interested in the XFL, resume, two references. Please email your complete application here.
The University of Maryland seeks a Director of Development, Athletics. Reporting to the Associate Athletic Director for Major Gifts, the Director of Development is responsible for discovering, cultivating, soliciting and closing major gifts in support of funding priorities for the Department of Intercollegiate Athletics. The Director of Development will develop and manage a robust portfolio of prospects who are capable of making major charitable gifts of $50,000 and above. The successful candidate will manage the university's philanthropic relationships with those donors and prospects while working toward maximizing their generosity and promoting lifelong giving in support of the University of Maryland and its athletics program. The successful candidate will assist in planning and executing development-related events and other special fundraising initiatives. The Director of Development will serve as a direct point of contact for one or more varsity teams, working directly with the head coach and/or director of operations on their fundraising needs. This person may also serve as a staff liaison to a Terrapin Club board committee. Minimum qualifications: Bachelor's degree required. Minimum of 6 years of successful major gift or leadership level annual fundraising experience. Details here.
ESPN+ seeks a Content Campaigns Marketing Manager. The position will be responsible for ESPN+ customer campaigns to drive customer engagement, awareness and campaigns post-acquisition, while building relationships with extended teams across the Disney, Disney Streaming Services and ESPN businesses. Responsibilities: Oversee, develop, and manage captivating content marketing campaigns for ESPN+ across the subscriber lifecycle leveraging email, in-product, browser, logged-in and push messaging channels. Act as the day-to-day contact for all ESPN+ campaigns marketing across Marketing Ops, Product, Marketing, Creative and Business Unit partners. Manage the ESPN+ campaigns marketing calendar, messaging guidelines, and quality control checks. Basic qualifications: 4+ years of relevant experience in marketing, product, or related field developing multichannel campaign and/or content strategies. Excellent verbal and written communication skills with the ability to present (or visually tell a story by) using data, influencing others, and building relationships. Track record of creating content marketing customer campaigns that drive feature adoption and product usage. Experience working in the sports, SVOD, or Subscription business space. Familiarity with ESPN+ Programming and the sports media landscape. Experience with Salesforce Marketing Cloud or similar marketing suite. Experience in editorial or content creation a plus. Details here.
New social app Octi launched Wednesday and employs augmented reality technology to enable people to point their smartphones at friends and be shown the photo of that person overlaid with a virtual carousel of their interests -- including their other social media activity, favorite music and videos, alongside GIFs, stickers and filters. Octi CEO Justin Fuisz says the app's unique selling point is connecting people "in the real world, when they're together" but privacy issues might arise from the app's use of facial recognition technology, writes CNN's Kaya Yurieff.
Alegra O'Hare has left Gap less than a year after being named chief marketing officer, and the company said it plans to redefine the role. O'Hare was hired in February, after a decade at Adidas Originals and Style.
Ford Motor Co. is promoting its 2020 Escape SUV by spotlighting the women of color, especially black women, behind its successful ad campaigns. "Built Phenomenally," with narration by actress Angela Bassett, aims to show Ford's commitment to inclusive representation in its ads.