Marketing
Top stories summarized by our editors
3/27/2020

Employers and employees are getting used to the new reality of working remotely and while they may miss watercolor talk and enjoy new Facebook groups, they need to avoid communication overload, writes Joshua Smith. He suggests this can be done by sharing crucial information, grouping questions or comments into individual messages and using phone calls for brainstorming and video communications for more personal interactions.

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PRSAY
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Joshua Smith
3/27/2020

Public relations executives can take steps to better manage employees who are working offsite, writes Michael Kling. He has culled tips from leading experts that can help, such as HackerOne's Marten Mickos who suggests creating a virtual watercolor and using select online tools, and Cowan & Company Communications' Cathy Cowan who discusses the importance of accountability.

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Glean Info
3/27/2020

This week, we're highlighting efforts being made across the sport for development/nonprofit sport community to address the COVID-19 pandemic's effect on programming in the field. Sports Based Youth Development (SBYD) organizations across the country and around the world are creating impactful virtual programs and exploring ways to raise funds in these challenging times.
Notable examples:

America SCORES shared several "virtual curriculum" efforts from their chapters around the country:

If you come across other initiatives, please send them to howard@sportsandsocialchange.org and I'll continue to update this space with more info. Stay safe and healthy everyone!

3/27/2020

The Big 12 Conference seeks a social media coordinator. Details can be found here. Send all info to hr@big12sports.com

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big12sports.com
3/27/2020

The University of Charlotte 49ers are seeking two highly motivated, organized, creative and outgoing individuals to serve an internship in the area of athletic marketing, and promotions for the 2020-21 year. More details here.

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jobs.uncc.edu
3/26/2020

The huge increase in telecommuting over the past couple of weeks creates a perfect storm of cybersecurity risks, writes Patrick Hopkins, noting that most corporations aren't using zero-trust approaches or well-implemented policies on data access. On the employee side, even those who have been trained in security practices are likely to be frazzled while working long hours in a home environment with multiple distractions, and the VPN servers they're depending on could be vulnerable to hacking.

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SmartBrief/Technology
3/26/2020

LinkedIn provided advice on how to engage with users during the coronavirus pandemic, which includes posting about personal experiences, commenting on relevant conversations, and sharing valuable information about how your industry is affected. "What people need to know right now is how your business is looking to help, and what it can offer to address key concerns and problems," Andrew Hutchinson writes.

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Social Media Today
3/26/2020

Association of National Advertisers CEO Bob Liodice talks in this interview about how brands can do good during the coronavirus pandemic. "This is a terrific time for brands to step up to the plate, to develop their authenticity, and to deepen that loyalty," he says, pointing to brands such as Ford, General Motors, Anheuser-Busch InBev and others that are taking action to build ventilators, produce hand sanitizer or face masks.

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Forbes
3/26/2020

The Entertainment Industry Foundation has created the COVID-19 response fund to provide financial assistance to displaced entertainment workers affected by the coronavirus pandemic, as well as to help diagnose and treat new cases. The fund also produced informative radio segments narrated by Dr. Phil, which were requested by Centers for Disease Control and Prevention Foundation.

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Variety online
3/26/2020

The Senate has voted 96-0 to pass a $2.2 trillion stimulus package to aid industries, small businesses and workers affected by the coronavirus pandemic. The House is scheduled to act on the bill Friday.

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Senate