Marketing
Top stories summarized by our editors
8/22/2019

This week's signal comes from the viral vault known as Reddit. One Redditor re-posted a cartoon panel depicting three scenarios for correcting inequality, garnering 59,000 upvotes online. Serving as an analogy for addressing systemic barriers, the cartoon shows people of varied heights struggling to see over a tall, wooden fence. The first version shows each person standing atop a singular box while the second shows the shortest among them standing on two boxes. The final panel -- deemed the best version -- removes the fence altogether, eliminating need for added supports.

The cartoon is a striking example of our Element of Culture, Tangible Intangible, in which visualizations turn the invisible, visible. By transforming inequities and solutions into imagery, we can fully appreciate the limitations of status quo approaches to Diversity & Inclusion. Visuals and analogies are some of the ways we're now engaging in these tough discussions, allowing us to see phenomena from new angles.

Want more cultural intel? Be sure to tune into sparks & honey's Daily Culture Briefing Tuesday, Wednesday and Thursday at 12:05 p.m. EDT.

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reddit.com
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Reddit, Redditor
8/22/2019

As more companies are touting their social responsibility and brand purpose, some mission-led companies are working quietly to demonstrate their purpose. Allbirds co-founder Tim Brown says, "Unfortunately, too many companies are calling themselves sustainable without defining what that means. The lack of clarity around this topic is leading to consumer confusion and mistrust."

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Modern Retail
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Tim Brown, Allbirds
8/22/2019

Website speed affects the user experience, bounce rate and potential sales, studies show, and one second is the gold standard for load times on mobile. Examine what is causing website bloat -- video, images or script -- and find ways to improve the site's performance, Peggy Anne Salz writes.

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Forbes
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Peggy Anne Salz
8/22/2019

Freelance website designers and developers can show off samples of their work online to bolster a traditional resume. Suzanne Scacca looks at the benefits and costs of several channels, including a self-published website, social media such as LinkedIn, demo site Codepad and portfolio community Behance, and she warns about security and copyright concerns involved with sharing.

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WebDesignerDepot
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Suzanne Scacca, LinkedIn, Behance
8/22/2019

The Confidential Computing Consortium launched Wednesday and includes Intel, Microsoft and Google in an effort to push for industrywide cloud security standards. "As organizations increasingly shift to the cloud, the need for keeping data private all the way from the edge to the public cloud calls for a platform-agnostic solution that allows developers to create software that can be deployed across [trusted execution environments]," Ravie Lakshmanan writes.

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The Next Web
8/21/2019

This infographic from Awario offers insights into current social media marketing trends that can help brands focus efforts and boost efficiencies with a focus on social selling, listening and advertising, along with influencer efforts and the rising popularity of content and Instagram Stories. Aleh Barysevich points out that the majority of marketers are either using or plan to use social advertising, many are increasing budgets, and while Facebook still commands the majority of ad spend, "CTR costs have increased by 61%."

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Business 2 Community
8/21/2019

PR professionals should look to their marketing peers to see they have embraced artificial intelligence to use the technology for more than data insights, but also for personalization, behavior prediction and automation, Michelle Pittman writes. "We must start thinking about how we can reach more people with personalized messages in less time than it takes to secure traditional mass media. We need to show models for how different messages could reach and influence audiences," she writes.

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Business 2 Community
8/21/2019

The travel industry is another market where the US Hispanic community is making its presence felt, spending $56 billion in leisure travel, according to the National Tour Association, writes Parker Morse. He offers examples of how travel industry members could specifically market to Hispanics, adding that they can "connect with the Hispanic market, as long as they take the time to learn exactly what matters to their intended audience."

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Forbes
8/21/2019

Univision Chief Marketing Officer Jessica Rodriguez says her Hispanic roots have helped her navigate setbacks and find success. She discusses her efforts to increase diversity in the C-suite and at the network, pressures she's felt as a Latina to succeed and listening to the voice in your head that brings up dreams and desires in this "Women Rule" podcast episode.

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Politico
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Jessica Rodriguez, Univision
8/21/2019

Airship's Mike Stone offers four examples of brands that have nailed the mobile experience, including Foot Locker's virtual reality scavenger hunt in Los Angeles that sent fans around the city to solve clues and gain the chance to be the first to purchase Nike's LeBron 16 King "Court Purple" sneakers. He also highlights Subway's use of RCS technology in texts, which incorporates interactivity, rich media and messaging through chatbots powered by artificial intelligence.

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Chief Marketer
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Mike Stone, Nike