Marketing
Top stories summarized by our editors
6/14/2019

The University of Florida seeks a Director of SEC Network & Broadcast Production. This position will lead the initiative for the Florida Gators in the day-to-day SEC network operations at the University of Florida Athletic Association, Inc. with a creative and innovative approach. The position's primary responsibilities include producing and directing live broadcasts for platforms of the SEC Network while crewing and organizing broadcasts and serving as a liaison between the UAA, the SEC Network and ESPN.

6/13/2019

Airbnb's "We Belong Together" campaign for Pride Month features a moving five-minute spot that shows one-on-one conversations between LGBTQ+ millennials and those who participated in the Stonewall Uprising. The push aims to bring generations closer together and the brand is teaming with gay seniors advocacy group SAGE to take 10 Stonewall veterans "to New York City to be thanked, honored and celebrated," says Michael Adams, CEO of SAGE.

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Airbnb, Michael Adams
6/13/2019

This infographic from Renderforest outlines 24 YouTube facts, such as mobile ads on the platform are 84% more likely than TV ads to hold viewers' attention and the site reaches more people ages 18-49 on mobile than any cable or broadcast network. More than 50,000 years of videos featuring product reviews have been viewed on mobile in the last two years and the most popular four content types are comedy, music, entertainment or pop culture and how-to videos.

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Social Media Today
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YouTube
6/13/2019

TOMS, long known for its philanthropic tie-ins, is expanding its commitment to social causes, and held a recent campaign addressing gun violence that drew more than 730,000 people to its website to spur representatives to take action. "If you provide a way for people to engage, meet them where they are, provide a simple way to participate and ladder them up the engagement process, you can scale impact," said Amy Smith, TOMS' chief giving officer.

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Forbes
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Toms, Amy Smith
6/13/2019

The code review process can be stressful for all involved, but Sandrina Pereira offers tips to seeing the opportunity in the review both for the web developer and the rest of the team with the right mindset. Trust, collaboration and knowledge sharing are important, as well as automation, compromise and empathy, she writes.

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Smashing Magazine
6/13/2019

PR professionals need to continually fortify their communication skills, knowledge of the industry and understanding of the businesses they represent, writes Bridget Castellini. She says the key is to cultivate a culture of learning, which can be achieved by hiring eager learners, holding mentor meetings, integrating skill development opportunities into work processes and relying on webinars, conferences and other outside resources.

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Strategies & Tactics
6/13/2019

Branding is more challenging in business-to-business marketing than in the consumer world but those companies that create a connection with prospects based on shared values have a major advantage, Tobin Lehman writes. "Your product plus your service plus your results times your brand will equal your success," he writes.

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Business 2 Community
6/13/2019

Create a more human connection with prospects on social by letting your brand's personality shine through, expressing passion about topics and understanding your target audience so that you can create experiences that truly engage them, Pam Moore writes. She also suggests posting content that helps prospects attain their goals, using original, high-quality visuals and building relationships with relevant thought leaders and influencers.

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Social Media Today
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Pam Moore
6/13/2019

Eyeota's Howard Luks talks about the importance of analytics and data in marketing, explaining that marketers should partner with data companies to source and qualify information, then test campaigns using it across multiple audiences, channels and creative. He also discusses how combining third-party data and artificial intelligence can boost purchasing decision insights.

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MarTech Advisor
6/13/2019

My/Mo Mochi Ice Cream has been steadily growing sales since its 2017 launch and is working to continue the momentum with its first multimillion-dollar branding campaign -- dubbed "Because, Whatever" -- which features playful 15-second videos highlighting the unique product. Chief Marketing Officer Russell Barnett explains how an experienced team and fast action have driven the brand's success.

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Russell Barnett