SportsPro Insider Series
The NBA is seeking an individual with a point of view, passion and precision to join its Asia Pacific digital and direct-to-consumer team, part of the NBA's industry leading Global Content and Media Distribution division. This role will focus on growing NBA's current premium SVOD service (NBA International League Pass) and future direct-to-consumer products. This individual will be based in Hong Kong reporting to the Senior Director of Digital and will work closely with Hong Kong and US-based Direct to Consumer, Digital Media Product, Marketing, Content and Global Media Distribution teams. Required skills/knowledge: Strong understanding of OTT/direct-to-consumer/ecommerce industries. Proven account management experience with strong attention to detail and accuracy utilizing online/offline data analytics In-depth knowledge of digital media rights. Strong negotiation skills coupled with a strategic vision. 3+ years of experience in the sports, media, and/or OTT/direct-to-consumer industry. Avid consumer of existing OTT products (i.e. Netflix, Amazon, DAZN, Viu, etc.). Multiple language skills is a bonus; English fluency is a must. Details here.
Louisiana Tech University is seeking candidates for an Assistant Athletics Director for Marketing. This is a full-time, 12-month position with benefits. The position reports to the Senior Associate Athletics Director for External Affairs and is responsible for coordinating all marketing and promotional activities for 16 intercollegiate athletic sports programs. Duties include: Developing marketing plans for all programs and athletics department; leading comprehensive ticket sales plan for football, men's and women's basketball and baseball; coordinating the implementation of graphic design work for print materials; coordinating all game day activities to fulfill sponsor and promotional obligations. Please submit cover letter, resume, and three references by email to Paul Kabbes at email@example.com.
During a recent online panel moderated by Public Relations Student Society of America President Carolyn Lok, Asian American and Pacific Islander communications professionals discussed how the coronavirus pandemic is affecting their community and the personal attacks they have endured. Panelists also addressed the virus of "hatred and bigotry" and the importance of diversity and inclusion and shared valuable resources.
Bloomberg, Business Insider, CNN, Wired and Vanity Fair are a few of the increasing number of publishers firms that are erecting paywalls, which can impede communications professionals in their effort to track article placement and media coverage, writes William Comcowich. He offers tips and tools to help circumvent paywalls and urges PR professionals to "[i]nform clients of paywalls and set expectations while developing a media campaign to avoid surprises."
Twitter recently ran a job post seeking a software engineer for a subscription platform team dubbed Gryphon and called the service a "first" for the social media company. Twitter is keeping mum on any further details and has since eliminated references to Gryphon and the subscription platform from the post.
Danone North America's yogurt brand Activia is promoting gut health with a diverse campaign featuring rapper Nayim Edwards. The "A to Z" push from agency David Sao Paulo includes four video ads and is aimed at millennials and Generation Z.
Some 56% and 53% of marketers say the pandemic prompted them to create more social and thought leadership content, respectively, while 47% said the crisis spurred them to adopt a more emotive tone, per LinkedIn and Vision Critical. The research also reveals the top channels marketers pivoted toward during the pandemic are webinars, organic social and digital video.