Marketing
Top stories summarized by our editors
5/17/2019

Marketing budgets as a percent of revenue are leveling off, but 63% of chief marketing officers plan to boost their spend in 2019, with the lion's share going toward technology, according to a Gartner report. The report called customer data and profile management "the new battlefield for marketing hubs," and pointed to Adobe, Marketo, IBM, Oracle, Salesforce, SAP and SAS as today's tech leaders.

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CMO (Australia)
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Gartner, Salesforce, Adobe, IBM, Oracle
5/17/2019

JohnWallStreet is a platform that covers sports business, in short-form, with context and opinionated commentary from an equities analyst and sports fanatic perspective. This week they examined the value of loyalty programs.

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JohnWallStreet
5/17/2019

In January, 2019 Coaches Across Continents launched the world's first-ever Organizational Accreditation Program in Purposeful Play and Education Outside the Classroom. For accreditation, these groups engaged with their CAC Process Consultants to develop their organizations through 28 Strategic Resources that include: Creating a Theory of Change Model, Designing a Women's Rights Policy, Monitoring & Evaluation Process Consultancy, Child and Community-Based Protection Training, and more. Coaches Across Continents is proud to recognize the first-ever recipients of their global Organizational Accreditation Program in Purposeful Play and Education Outside the Classroom. GOALS Armenia, ACER Brasil, and training4changeS (South Africa) have demonstrated organizational growth and capacity-building through partnership with CAC to create legacies of social change based on the United Nations Sustainable Development Goals through Purposeful Play. They are being recognized as model organizations within CAC's global partnership network; a network that covers 60 countries, impacting over 16 million children thru sport. Read the full story.

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CAC, United Nations
5/17/2019

Speakers include Barstool's Erika Nardini. Details here.

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fanvest.co
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Erika Nardini
5/17/2019

Octagon seeks a Content & Publicity Manager, In this role, you will support communication efforts across Octagon's Sports & Entertainment network of agencies spanning multiple categories and mediums - PR, social media, and digital. You will work on our multi-agency publicity initiatives, lead certain projects and generate positive press for our family of agencies. As our content and publicity authority you will run Octagon's digital presence to ensure Octagon.com and our social feeds tell the ever evolving story of OSEN, and amplify the award-winning work Octagon, its employees, and partners are doing on an ongoing basis. Learn more.

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ipg.taleo.net
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Octagon
5/17/2019

The University of Oregon seeks an assistant Director of Promotions & Gameday Experience. The position assists the Director of Promotions & Gameday Experience with all areas of marketing & promotions for the purposes of renewing season ticket sales, growing the Oregon fan base, and conducting game day and other promotional activities. This position assists in the recruitment and oversight of Undergraduate Interns, as well as the hiring process for the Promotions & Gameday Experience Intern and the Social Media Intern. Learn more.

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careers.uoregon.edu
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University of Oregon
5/16/2019

Marketers must take heed of the trend that consumers want brands to use their influence for positive social change and give people experiences that enhance and empower their passions, writes Raja Rajamannar, Mastercard's chief marketing and communications officer. "Doing well by doing good is not a fad. Purpose is a long-term commitment and is here to stay," he writes.

5/16/2019

This infographic from Statusbrew outlines the current accepted photo and image sizes and file formats for Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube and Tumblr. For example, LinkedIn accepts JPG, GIF and PNG files for images, and photos for social posts should have a 532px width.

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MarketingProfs
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LinkedIn, Facebook, Twitter, YouTube, Tumblr
5/16/2019

Digital marketing is evolving and that brings new opportunities, Alp Mimaroglu writes. He focuses on optimization of voice search and using branded skills for smart devices, plus using chatbots and artificial intelligence to save money and convert site visitors into leads.

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Entrepreneur online
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Alp Mimaroglu
5/16/2019

Finding the balance of functionality and performance with WordPress plug-ins can be a challenge, Eric Karkovack writes. He advisers site designers to avoid focusing on a number and look at optimizing plug-ins and their interactions on a site-by-site basis, and offers several factors to consider in doing so.

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Speckyboy
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Eric Karkovack