Twitter Australia's acting managing director, Angus Keene, attributes the platform's 87% increase in global ad revenue during the past quarter to new brand advertisers, current advertisers doing more, firms tying social activations to key events like the Tokyo Olympics, among other reasons. "[B]rands are tapping into a highly engaged and influential audience, to launch something new, and connect around big cultural moments and movements," Keene said.
Customers who have the Cash App mobile wallet from Square will soon be able to use it on in-store purchases if the merchants have compatible technology, with the process involving either QR codes or an app button. Cash Executive Vice President Brian Grassadonia says that customers have frequently requested the ability.
A recent Bain report notes retail banks face increasing challenges in retaining their customers in the loan, credit card and investment sectors, and an estimated one-third of customers who switched to a rival were attracted by a specific, direct offer. Social media management expert Doug Wilber contends banks' use of digitization can play a major part in gaining and retaining customers, and offers three strategies to meet that challenge.
Authentically showing diversity and inclusion in marketing is important to foster trust, writes myWHY Agency's Emerald-Jane Hunter, who explains three ways brands might be missing the mark. These include not partnering with media owned by underrepresented demographic groups and alienating audiences with lazy attempts at promoting diversity instead of empathetically engaging diverse consumers with thoughtful campaigns.
Marketers are starting to look toward Generation Alpha -- born between 2010 and 2024 -- as the latest demographic with brand influence, writes Adrianne Pasquarelli. Executives agree that marketers reaching this cohort need to consider more contemporary issues such as brand purpose, gender neutrality and product personalization and customization.
El Pollo Loco is celebrating 11 Hispanic chefs with a "For Your Consideration" campaign to increase visibility of Hispanic people in the restaurant industry. The social media and out of home campaign seeks recognition of the chefs by the 2022 James Beard Foundation Awards.
Crenshaw Communications' Taylor Carroll offers five tips to help professionals build their LinkedIn reputation, such as updating your profile with keywords that describe a particular expertise and generating engaging timely and evergreen content. Carrol also suggests carving out 15 minutes each week to build your network and "set metrics and track engagement and new followers to see if you're making headway."
AZK Media's Azadeh Williams explains how business-to-business marketers can improve engagement with video, recommending "bite-sized" social video campaigns that can be repurposed from events, webinars, podcasts and other content. Williams explains how to use data analysis to convince the C-suite of video marketing's effectiveness and how to produce quality video on a tight budget.
Forrester Decisions now comes with features tailored for business-to-business marketers, which includes market research, frameworks and tools to help with priorities, and guides on how to use Forrester research. "Forrester Decisions equips B2B marketing leaders with the resources to better understand their customers' changing behaviors, navigate complex buying scenarios and ultimately achieve business outcomes faster," says Forrester's Sharyn Leaver.
Twitter is opening Ticketed Spaces to more hosts and inviting more businesses to apply for its Professional Profiles test to showcase company info in a dedicated spot. Twitter also resumed its account verification process after pausing the process in August.