Marketing
Top stories summarized by our editors
6/21/2019

Lisa Arledge Powell provides pointers on developing a strategy, amplifying the message, reaping the benefits of SEO and maximizing the value of visuals as ways for PR pros to make their content stand out.

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PRSAY
6/21/2019

JohnWallStreet is a platform that covers sports business, in short-form, with context and opinionated commentary from an equities analyst and sports fanatic perspective.



This week's look is at the progress of a CBA in the NFL

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JohnWallStreet
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NFL
6/21/2019

The Council for Responsible Sport announced that the Bank of America Chicago Marathon, the Sacramento Running Association, the Credit Union Cherry Blossom Ten Mile Run, the U.S. Marine Corps Marathon, Rhode Races, and Grandma's Marathon have become early signatories to the United Nations Framework Convention on Climate Change (UNFCCC) "Sports for Climate Action Initiative." This Initiative invites sport event hosts to declare their recognition of "the critical need for cities, regions, companies and investors from around the globe to help implement the Paris Climate Agreement and accelerate the transformative change needed to reach greenhouse gas (GHG) emission neutrality in the second half of the twenty-first century." It offers five principles to guide forward action that leverages the global popularity of sport to help make a real difference in the battle against climate change, as well as help minimize the environmental footprint of sporting events. Learn more.

6/21/2019

The Athletic is looking for a creative and analytical marketer to join our team as Director of Social Media Marketing. In this role, you will be an innovative leader responsible for developing and leading subscriber growth and engagement strategy across all The Athletic social media accounts. This position will manage a team of talented digital marketers to optimize curation & distribution of original content to subscribers and prospects. You will cultivate our brand social voice and lead creative ideation for content and community engagement. The ideal candidate is a passionate sports fan who has extensive experience with engaging a social audience with compelling content and with measuring impact of social campaigns. This role reports to the Head of Product Marketing and will be based in their San Francisco headquarters.

6/20/2019

The Federal Reserve has left the benchmark interest rate unchanged, but Chairman Jerome Powell has signaled willingness to roll back the rate in the future. Officials voted 9-1, with the lone dissent coming from Federal Reserve Bank of St. Louis President James Bullard, who said the rate should immediately be cut.

6/20/2019

Facebook has 30,000 people devoted to site safety and removed 2.2 billion fake accounts in the first quarter of 2019 as terrorist content and hate speech is "a cat and mouse game" that will never be fully resolved, says Vice President Carolyn Everson at the Cannes Lions International Festival of Creativity. Sheryl Sandberg, Facebook's chief operating officer, reiterated the platform's call for regulation amid brand safety issues, a rising tide of privacy initiatives and calls for the platform to break up, saying tech companies shouldn't be making all of the decisions.

6/20/2019

Personal wealth increased 1.6% last year worldwide, the lowest rate in five years, according to an analysis by Boston Consulting Group. The figure contrasts with a 7.5% increase in 2017 and a compound annual growth rate of 6.2% from 2013 to 2017.

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Boston Consulting Group
6/20/2019

Influencer marketing is about building relationships and it can be a beneficial element of a social media campaign, Beki Winchel writes. She offers best practices to utilizing influencers, including knowing your audience, establishing metrics and regularly interacting with your community.

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PR Daily
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Beki Winchel
6/20/2019

In 2020, Facebook plans to launch Calibra, a financial arm of the company that will act as a digital wallet for Messenger and WhatsApp, which will enable consumers to purchase products online using Libra, the platform's digital currency. Josh Thompson of digital agency Portent notes, "The digital wallet will give 1+ billion people around the world who don't have a bank account the opportunity to purchase online," but some executives note that Facebook will need to overcome data privacy and regulatory issues.

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Marketing Land
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Facebook, Josh Thompson, Calibra, Portent
6/20/2019

Adobe's Scott Belsky and podcast host Debbie Millman talked in front of a Cannes Lions audience about how collaborative creativity is becoming increasingly important among younger generations and customers, the role of artificial intelligence in marketing and why empowering staff to have a stake in creative and brand building is the way forward. "You want to build the capacity of people, give them some building blocks, give them some wiggle room; you have to take some risks," says Belsky.

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CMO
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Scott Belsky, Adobe