PR pros need to be ethical and that means truly understanding hate speech within the context of today's media landscape, writes Tim O'Brien, APR. He outlines the different dimensions of hate speech and notes "the PR profession can play a more active role in working to avoid shutting down speech, particularly when it is speech we do not like."
Financial advisors tend to shy away from millennials, largely because of their high student debt levels and low investable capital levels, writes Lindsay Faussone of E*Trade Advisor Services. She suggests ways advisors can turn millennials into great clients, which include education and considering alternative fee structures.
Parents will be able to supervise their children's online activity more easily and at no added cost as several tech companies enhance parental control settings for popular devices. Apple, Google and Amazon have features that allow parents to set parameters around screen time, contacts and websites visited.
Restaurant chain El Pollo Loco is celebrating Hispanic Heritage Month by digitally restoring five murals across Los Angeles with augmented reality filters using Snapchat. "Hispanic heritage is not a moment in time, it is what has shaped who we are as a company and how we put our values to practice by serving our customers and communities," says CEO Bernard Acoca.
Popeye's launched its chicken sandwich last month with one Tweet followed by a strategic marketing effort that generated "a boatload of new Twitter followers, a huge boost in profits and an estimated $65 million in free advertising," writes Lisa Arledge Powell. She takes a deep dive into the product launch and related social media push and shares lessons that are applicable for PR pros such as the importance of timing, visuals and playful online banter.
In the wake of escalating third-party data restrictions and regulatory limits on its AddThis tool, Oracle is integrating CX Unity and BlueKai data management platform and ID graph with its customer data platform, to enable marketers to correlate device-level prospect data to customer data and glean relevant targeting insights. "[W]e built a customer intelligence platform that provides the scale, speed, security and precision needed to make every customer interaction truly matter," Oracle CX Cloud's Rob Tarkoff tells Adweek.
Curated marketplaces, both online and physical locations, are helping connect consumers with sustainable brands and eco-friendly products. The Yellow Conference's Do-Good Goods Marketplace, Leafd, The Green Hub and Ethica help brands educate consumers through discovery, curation and education.
To encourage employees to interact more, some companies have instituted "forced fun" activities to get employees out from behind their screens. One PR firm opted to forgo traditional happy hours and instead chose mid-week company retreats that focus on team-building activities that challenge employees and foster cooperation.
The Washington Post is hoping to lure ad dollars from Google and Facebook with Zeus, its new digital ad network. Zeus enables Washington, D.C.,-area businesses to conduct real-time media buys for its publication, but the publisher hopes to expand it nationwide to include more local and national media companies.
Programmatic digital advertising growth is slowing, according to analysis from Pivotal Research Group, but as connected TV gains traction, change could be on the way. Pivotal's Michael Levine says connected TV will help boost demand for programmatic in the fourth quarter and into next year.