Lululemon Athletica has unveiled 12 goals aimed at creating pay equity, promoting diversity and inclusion, and protecting the environment. The workout wear retailer plans to hit full pay equity by 2022, spend $75 million on well-being programs over the next five years and manufacture all its goods with sustainable materials within a decade.
Storytellers need to consider who is listening and where they're listening and remember to include the untold or suppressed part of a story, said Alice Randall, Vanderbilt University professor, award-winning songwriter and New York Times best-selling novelist, during a presentation at PRSA's ICON 2020 virtual conference. The elements of a strong narrative include "a clear and specific perspective, a unique voice, a desire, a frustration and a win."
Wrangler will debut a "Rick and Morty" clothing line Nov. 10, leading up to the Adult Swim Festival on Nov. 13 and 14, and the collaboration was inspired by the brand being included in the show's fourth season finale without any paid sponsorship, says Wrangler's Holly Wheeler. The line will be available to buy on the brand's website and is described as the "most indestructible collaboration in the multiverse" to tie in with the episode's plot.
Business-to-business marketers can leverage their website, search engine optimization and social media to drive brand awareness by delivering relevant content and experiences, writes Loyalty Builder's Adam Feiner. He explains how to maximize each channel, advising for social -- "Listening can keep you ahead of your competition, help you construct an effective influencer program and even build more impactful brand partnerships."
Link-building is an essential component of a business-to-business digital strategy and Matt Diggity explains how to develop an ethical strategy via guest posts, "link reclamation" and business directories relevant for your industry. "If you consistently publish high-quality, valuable content and establish yourself as a go-to expert in your industry, other writers and site owners will naturally start linking to you," Diggity writes.
Twitter said that integrating mobile privacy rules has caused it to delay other changes, such as an enhanced direct response format for advertisements. The social media platform added only 1 million users last quarter, significantly fewer than analyst predictions, but increased ad revenue by close to 15%.
Etsy is reaping the rewards of its $127 million third-quarter marketing spend and doubled year-over-year revenue to total $451 million, and plans to continue the momentum by increasing its TV, digital and performance activations, said company officials. "We're suddenly in the same breath as brands that are 50 or 100 times bigger than Etsy," said CEO Josh Silverman, adding, "It's the perfect moment for Etsy to be leaning in and really investing in marketing."
Snickers' "You're Not You When You're Hungry" campaign has been a marketing mainstay for the Mars Wrigley brand for a decade because of its branding consistency, global appeal with localized iterations, humor and adaptability from TV to other media, according to a white paper from Cannes Lions and WARC. "It's no coincidence that this mega-winning Lions campaign has a simple, and bold idea that sits at its heart," said Susie Walker, head of awards at Cannes Lions.
Overtime is looking for a Marketing & Ad Sales Manager to support the team's Marketing & Sales Strategy efforts. We're looking for someone who paints a story through RFP submissions and presentation slides, is a strong presale project manager and most importantly is a creative and strategic thinker who brings fresh solutions and measurable results to our clients. Our team is currently working remotely, so you'll start out working from home, and eventually transition to working in our Los Angeles office when it reopens to the whole staff. What you'll do: Develop sellable integrated marketing opportunities, both proactively and reactively. Lead ideation and outside-the-box brainstorming sessions that extract fresh thinking from attendees and result in actionable next steps. What you are: BA/BS or equivalent, 5+ years in a similar publisher/media sales marketing role. Delivery of strong RFP responses and other presentation materials. Creativity and strategic solutions. Passion for growth as a self-starter with a strong work ethic in a fast-paced, matrixed, entrepreneurial environment. A deep understanding of and passion for Overtime. Please send your resume and cover letter to firstname.lastname@example.org with the subject line, "Marketing & Ad Sales Manager LA - Your Name (City, State)." Please include in the email: Why you're a great fit for this job; How you heard about this job; Why you want to work for Overtime and a few sentences about your favorite marketing campaign (that you pitched, sold, executed, or are just a fan of).
Just Women's Sports is looking for an all-star writer to join the team. If you're someone who's equally thrilled by spectacular goals and well-crafted sentences, and you're looking to join a fast-growing team intent on changing the world of sports media, this may just be the job for you. Toppling the status quo isn't easy, and we need someone who's both comfortable handling multiple projects at a time and excited to be working for a cutting-edge startup. Someone who can assist with a podcast script in the morning and knock out a newsletter in the afternoon. Responsibilities: Assist with JWS newsletter, write and edit articles for the website, including interviews, first-person essays, news pieces; work with podcast team to research and develop scripts; assist with PR and brand integration. What we're looking for: Strong knowledge of and passion for women's sports. Two years of writing experience. Ability to work independently and juggle multiple projects at once. Familiarity with the JWS brand. Photography skills a plus. Background as an athlete a plus. If this is you, drop us a note at email@example.com and please include relevant writing samples.
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