Comcast is boosting its diversity by making two networks aimed at the black community, Afro and Cleo TV, more widely available. Cleo aims to offer quality programming with Gen X and millennial women in mind, while the Afro network will provide content for various sectors, recognizing that "the African-American community is not a homogeneous group."
Ann Curry is returning to TV in July with the TNT/TBS debut of "Chasing the Cure," a medical series focusing on health issues for which diagnoses are wrong or nonexistent or for which a cure has yet to be found. The networks have put in a 10-episode order for the series, which will have Kim Bondy as showrunner.
Sky has secured a new licensing deal with the BBC that will bring several classics to its on-demand service, including "Absolutely Fabulous," "McMafia" and "The Young Ones." The shows, which will also be available on Now TV, will be rolled out starting next month.
The Disney-Fox merger culminated early this morning, bringing together some of the most valuable assets in Hollywood. The merger is expected to fortify Disney's ability to compete against Netflix, as well as give the media giant more leverage over box office revenue when dealing with theaters.
One fact that has been confirmed ahead of Apple's big March 25 reveal event is that Netflix will not be part of its streaming service, a choice that further solidifies the media giants' high level of competition. Other details Apple is expected to share next week concern cost, distribution and content specifics.
ESPN and UFC have signed a new deal that will extend their $1.5 billion contract through 2025 and will make ESPN+ the sole platform for all pay-per-view fights over the next seven years. "It adds a significant new business to our platform," said Russell Wolff, general manager and executive vice president at ESPN+.
Matt Polka, president and CEO of the American Cable Association, expands on key issues being discussed during this week's ACA Summit, including the deployment of broadband in rural areas and the restoration of net neutrality regulations. Polka remains optimistic about the latter, saying, "I was very encouraged by the news of the [Senate] net neutrality working group that has been created."
Comcast is streamlining its advertising platforms by merging NBCUniversal's Audience Studio and Sky's AdSmart under the banner of the latter, further facilitating access to a household audience that passes 50 million in the US and UK. The combination of offerings will boost addressable advertising and contextual targeting, which uses AI to pair ads with on-screen content.
Deloitte's Digital Media Trends survey shows that 47% of consumers in the US are overwhelmed by the number of subscriptions needed to watch TV and 57% are annoyed when their favorite content is pulled off platforms. The report also highlights how much original programming contributes to subscription numbers, as well as how concerned consumers have become about data privacy.
NCC Media, the marketing and tech company co-owned by Cox, Charter and Comcast, is adding digital advertising to its lineup, giving brands the opportunity to complement their TV campaigns with digital ads. "By bringing digital ad planning, buying and execution into our comprehensive TV data platform, NCC has opened up compelling, new advertising capabilities, providing marketers with powerful reach and intelligence to run more meaningful, efficient and consumer-friendly campaigns," President Andrew Ward says.
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