Hulu CEO Randy Freer recently said that the service may offer smaller bundles of programming that would include news and sports while limiting cable content to on-demand shows. The move could let Hulu eliminate network carriage fees and attract customers looking for cost-friendly options.
Netflix added 7 million new subscribers in the third quarter, surpassing expectations and bringing its total customer base to 137 million. The milestone further solidifies Netflix's status as the most popular online video provider in the world.
Midcontinent Communications is trying out fixed wireless speeds of 100 megabits per second to bring broadband services to remote areas. "It would be detrimental to rural America if valuable and limited spectrum was allocated only to 5G, especially as 5G requires a high concentration of small cells to operate," says Justin Forde, senior director of government relations at Midco.
Viacom International Media Networks has launched the Nickelodeon Chinese Animation Development Project to produce animated shows for the Chinese market and beyond. The five-year project will include up to two productions annually, including a mix of new programming and Chinese adaptations of Nickelodeon shows.
Facebook is partnering with MTV to reboot "The Real World" and bring buzz to its Facebook Watch video platform. Facebook tools such as Live, Premiere and Watch Party will make the show more interactive for viewers than its previous TV iteration, with the ability to vote on and have conversations with the cast.
Jackie Lam outlines the video strategies required for YouTube and Facebook, advising that key metrics for the former should include watch time, video views and page health. Watch time is more important on Facebook, as its audience is not there actively seeking out video content in the same way as YouTube users, she writes.
Walmart is reportedly exploring the potential of its Vudu video service as a reseller for other companies' channels, offering customers the chance to pay for add-on services such as Starz or HBO Now, much as Amazon does with its Channels store. The retailer is seeking to turn its formerly DVD-buying customers into buyers of online services.
The American Cable Association asserts that if Disney took the regional sports networks that it acquired in its purchase of Fox's entertainment properties and sold them to an MVPD or big-four network affiliate in the market, higher prices and issues with antitrust laws would ensue. The Justice Department required the divestitures when it signed off on the deal in June, out of concern that prices for sports programming would otherwise increase.
The Smithsonian Channel will give viewers a glimpse into world history with four series that will debut next year. "America's Hidden Stories," "Disasters at Sea," "Apollo's Moon Shot" and "Inside Mighty Machines" will explore historic crime scenes and some of the world's most fascinating machines, among other topics.
Espial is taking a more software-as-a-service approach to set tops using the Elevate platform, which shaves down to mere weeks the time it takes to deploy apps and services. Espial CEO Jaison Dolvane says the platform will increase the range of its over-the-top services and give advertisers a way to use data analytics to drive marketing campaigns.
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