Nielsen has expanded its Social Content Ratings with the ability to measure the social engagement impact show talent has when promoting TV programming on platforms, including Facebook, Instagram and Twitter, which can prove to be insightful for brands and programmers. During the 2018 TV season, Nielsen says more than 164,000 pieces of social content were posted by more than 6,000 "talent accounts," which led to more than 170 million engagements.
Comcast has added the sports-oriented digital platform DAZN to the cable company's broadband-based Xfinity Flex, with plans to bring the $20-a-month service to its Xfinity X1 platform in the fall. The agreement, DAZN's first with a leading US cable provider, is part of Comcast's strategy of integrating web-based content into its own services.
AMC's "Walking Dead" franchise has "decades and decades" of staying power if the concept is managed adroitly, Josh Sapan, the organization's CEO, said, noting that the original series has spawned two spin-offs and a potential theatrical film. Sapan also touted how AMC's ability to control its content has positioned the company to sell original shows to third-party distributors and steer them toward the company's own subscription-video-on-demand outlets.
Charter began providing the small and mid-sized business market with wireless service "within the past two weeks," company head Tom Rutledge said at an investors conference. The company reported signing up about 500,000 subscribers to its mobile virtual network operator plan since last July.
Cox Communications has undertaken a low-key effort to sell a streaming player to its broadband-only subscribers for $5 per month, a customer service representative confirmed. The cable company licensed the technology for its Contour Stream from Comcast and based it on that company's Xfinity Flex platform.
Over-the-top sources are catching up to live TV in terms of the amount of time North Americans spend viewing their content, TiVo notes in its second-quarter Video Trends Report, which surveyed 5,340 people in the US and Canada. Just over half of the respondents said they watched OTT-delivered shows for an hour or longer each day, compared to about 66% who watched that much over live TV.
BET launched BET+ on Thursday and the video-on-demand network's General Manager Devin Griffin said the $10 monthly service is uniquely positioned to compete against larger and less expensive rivals. "From every indication we get through our research, it gives us confidence that this price point is one that makes sense for our audience," Griffin told an analyst conference.
Research by The Numbers Lab, Publicis Media, Firefish and Twitter found brands that ran video ads on social media saw brand perceptions shift, and in-feed video ads prompted consumers to take action. The research noted that Facebook and Instagram are "look at me" channels, while YouTube is more for learning and Twitter is a "look at this" platform.
A Basic Network Evaluation Study performed by Beta Research lists Nick Jr. and ESPN as the most valuable cable networks in viewers' eyes. Discovery was the biggest deal-breaker channel, however, with 19% of respondents willing to switch away from providers that dropped it.
Comcast is making its Xfinity Flex device, which generally costs $5 per month, free for subscribers to its broadband service. The box will allow viewers to stream the cable provider's upcoming Peacock service, as well as channels including Cheddar, Showtime and HBO, but not content from DIRECTV Now or PlayStation Vue.
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