The New York Yankees are reportedly in talks to buy the YES Network back from Disney, and investors have signed on to the transaction. The team owns 20% of the regional sports network and has not commented on the potential deal.
Valerie Bertinelli has signed a deal with Food Network that will have her cooking up a new show, "Family Food Showdown," in which families will compete in three cooking challenges with $10,000 at stake; Bertinelli will also continue to advise young contestants on "Kids Baking Championship." Bertinelli is best known for her role in the 1970s sitcom "One Day at a Time," but she has been working with Food Network for several years.
Cartoon Network will be commemorating 20 years of "The Powerpuff Girls" with show-themed products, programming and the Empowerpuff Program, a yearlong internship. Interns will act as brand ambassadors and contribute to the marketing and production agenda.
Cable One will be acquiring Clearwave Communications in a move to extend its business service reach across southern Illinois. The deal, which is likely to close early next year, will add 2,700 customers to Cable One's fiber footprint.
AMC and A+E Networks are joining the beta test of comScore's new advertising metric platform, Campaign Ratings. The product is designed to help marketers efficiently receive unduplicated feedback about their advertising campaigns across mobile, over-the-top and linear TV platforms, as well as desktop.
Agency executives report that Snapchat's $50 "Snap Ads to AR" unit is resulting in more brands experimenting with augmented reality on the platform, which previously was only accessible via national carousel slots that cost $500,000. "It allows us to sell marketing plans and ideas to our clients who before might have ignored Snap because of price," said Paper Triangles' Frank Shi.
Nintendo Wii users will no longer be able to watch streaming video through the console after Jan. 31, 2019, Netflix has told customers. Hulu and YouTube are offered through Nintendo's newest console, the Switch, and other streaming services may follow.
Chip and Joanna Gaines, whose hit HGTV show "Fixer Upper" ended in April, are in talks with Discovery to rebrand one of its cable channels and take the creative reins. The couple say the channel would feature family-friendly lifestyle content through their Magnolia production company, much of it filmed in their hometown of Waco, Texas.
NBCUniversal planned several innovative strategies to help sponsors connect with viewers of the 2018 People's Choice Awards, which aired this weekend on E!, including "picture-in-picture" ads that didn't interrupt the program. "This is about making commercials smarter to keep our audiences engaged, ultimately aiding our advertisers' messaging," wrote Laura Molen, the company's president of advertising sales and partnerships.
Xfinity subscribers can now subscribe to the Brown Sugar over-the-top streaming service on Comcast's X1 platform for $3.99 monthly. The offering, from Bounce, features boxing, original programming and movies aimed at African-American audiences.
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