ESPN is going all out to bring more women and younger viewers to the network, its leader Jimmy Pitaro told Bloomberg Television, describing how the network will complement its new streaming service, ESPN+. Parent company Disney has bought a stake in DraftKings, an online betting service, but Pitaro said the network will only provide information.
CNN wants to see if its viewers consider the news a laughing matter, airing an adaptation of comedian Colin Quinn's "Red, White & Blue" Off-Broadway show Monday night to test potentially expanding the network's format. A previous foray into comedy, "United Shades of America," is in its fourth season on CNN, and the network experimented with another comedian-hosted show in 2008-2009.
Comcast's favorite turtle family, the Slowskys, has returned in a series of new spots that promote the cable company's Xfinity app and and its high-speed broadband service. The latest ads feature the millennial Bill Jr. trying to introduce the app to his parents, skeptics when it comes to anything fast.
Executives said Lionsgate will continue to put money behind Starz for the long term, even as they declined to comment on reports that the studio has talked to CBS about selling it. "We have a plan," said Jon Feltheimer, the company's chief executive, adding that Starz will retain the rights to later-window Disney content and seek to expand aggressively overseas.
A Hub Research survey found that 36% of respondents wouldn't add another over-the-top video service until they dropped one. Hub also says that 24% of users complain they pay for too many services, compared to 14% from the same period in 2018.
Charter Communications, Cable Labs and Cox Communications are among the companies that have recently formed the Immersive Digital Experiences Alliance. IDEA is working on creating open-source standards that could take advantage of emerging 10-gigabit networks to develop next-generation immersive media such as holographic video.
Nike and video game "Fortnite" are teaming up for a digital-only release of two styles of Jordan sneakers. Evercore ISI footwear analyst Omar Saad calls the virtual move "genius," and the deal takes advantage of a youth-centered marketing opportunity.
GlaxoSmithKline is advertising allergy medicine in a real-time campaign automated with pollen data. The out-of-home digital campaign is running at rail stations and on billboards in the UK.
Hulu will likely try to complement owner Disney's new streaming service by adding original content that skews older and is edgier than that on Disney+, industry executives suggest, noting that the subscription VOD service will enjoy a larger budget and a single owner. FX also expects to work closely with its new corporate sibling, with network head John Landgraf expressing excitement about the possibility.
Showtime will debut "The L Word: Generation Q," the eight-episode sequel to the premium channel's popular series, in the fall, the network said. The original stars from the 2004-2009 series, Leisha Hailey, Jennifer Beals and Katherine Moennig, will reprise their roles alongside a new cast of LGBTQIA characters.
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