Comcast Business is responding to the coronavirus lockdown by
providing an At Home broadband service to mid-sized and small businesses throughout most of its service areas. The offering is based on a service Comcast provides to enterprises, coupled with a simplified billing operation and the ability for businesses to directly purchase access for remote employees.
Viewership for ad-free streaming services is growing at a faster clip than that for ad-supported video-on-demand offerings, Nielsen figures show. "Subscribers are likely to inevitably compare the Hulu experience with Netflix," Barclays' Kannan Venkateshwar says in a research note.
The state of Maine is defending in federal court a new privacy law being challenged by broadband providers that requires them to first get permission from subscribers prior to using their web-browsing data for ad targeting. Broadband companies say the law violates their First Amendment rights but Attorney General Aaron Frey argues that commercial speech carries more limited protection.
HBO Max has bought the "Young Sheldon" streaming rights almost a year after it purchased "The Big Bang Theory," its parent show. Nielsen Live+7 figures reveal that 11.4 million people watched the show's third season.
Demand is growing among customers for home-based software-defined wide-area-network services that enable companies to manage and secure their networks as more employees work remotely, says Comcast Business Vice President Jeff Lewis. "They want visibility into the traffic that's going across that network," he says.
Cable networks and streaming services offered support for the Black community this weekend as protesters massed across the country in the wake of George Floyd's murder in Minneapolis. Youth Brands and ViacomCBS Entertainment planned to go dark this morning while Starz, TV One, Hulu, Warner Bros., Disney, Netflix and Amazon tweeted messages, some of which carried the hashtag "Black Lives Matter."
Alphabet's YouTube wants advertisers to look beyond its mobile roots to see it as a streaming TV ad option with upfront deals for its apps on smart TVs and streaming devices. Brand safety is one issue, and Gianluca Toccafondi of Ingka Group notes, "Becoming a TV platform requires a lot of field work in curating the content and really defining the audiences you're curating this content for."
Attrock's Gaurav Sharma offers six reasons why video is essential for content marketing, citing studies that show video is the preferred content format, drives sales and is more likely to be shared by people than other content. He also explains how video can alleviate pressure on customer service teams and why it boosts return-on-investment in email marketing.
Hollywood stars are joining country music artists for a June 3 two-hour special, "CMT Celebrates Our Heroes," honoring essential workers. TV Land, Pop TV and Paramount Network will simulcast the show, which will feature actors like Sean Penn and musicians like Reba McEntire.
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