Denny's, with agency EP+Co, had comedian DJ Pryor and his 19-month-old son, Kingston, who became viral sensations for their babbling conversations, continue their talk over breakfast in a new ad for the restaurant. Pryor translates the "booth chat" with Kingston, which Denny's Chief Marketing Officer John Dillon says captures "our commitment to feed people's bodies, minds and souls by bringing people together over a great meal."
Comcast's Xfinity X1 platform will start carrying Amazon Music, Comcast said, in the first multichannel music deal Amazon has secured. The cable company, which incorporated Amazon Prime Video into X1 six months ago, will provide access to the e-commerce outfit's free and $10 monthly premium services as part of its collection of music apps on X1.
A&E has tapped Bello Nock for the "Volcano Walk Live" special, in which the daredevil will cross an active volcano on a high wire, setting a world record. Nock and his daughter will also appear in the network's upcoming series, "The Impossible Live," as they try to cross a wire between hot air balloons.
Nail polish maker OPI, with Creators Network, is creating a video series on stereotypes as part of its "Color is the Answer" initiative. #MANiUP celebrates individuality and the stigma of men and nail color, and OPI co-founder Suzi Weiss-Fischmann says, "No longer are men's skin care, hair care or other grooming products considered taboo -- nails should be no different."
Advertisers and executives at the Cannes festival considered the possibility of Netflix adding an ad-supported tier to combat content costs and jump into the growing field of connected TV advertising. Some see pre-roll ads as the next logical step, over interstitials, to retain the user experience, though Netflix remains firm on its current ad-free streaming strategy.
Tru Optik is launching Political Data Cloud to help marketers target and deliver campaign ads programmatically for over-the-top and connected TV campaigns. The tool allows users to segment audiences by household level, reaching 80 million of the approximately 95 million US households with OTT and CTV services, where as it was only possible to segment audiences by things like type of TV program or location in the past two federal elections.
Locast added a pair of South Dakota markets to its online streaming of local broadcast signals, and says it now reaches 24% of television-watching households in the US. The service is also a potential partner for AT&T, cable operators and other pay-TV companies as a source of leverage for retransmission negotiations.
CableLabs has amended its DOCSIS 3.1 specification by adding a low-latency annex aimed at enhancing virtual reality, augmented reality and streaming gaming technology through a simple software upgrade. The spec, which CableLabs first appended to DOCSIS in January and amended in April, can support latencies under one millisecond.
Broadcasters increasingly realize they need the cooperation of cable TV companies in order to bring the newest versions of ATSC 3.0 to most US viewers, industry executives say. "If the content that you deliver or the experience that you deliver is compelling, and the customers want it, then we want to be in a position to deliver it," said Steve Watkins of Cox Communications, which is working with Phoenix stations on providing the technology.
Attendees of this year's Cannes Lions International Festival of Creativity raised the issues of data privacy, brand safety online and federal regulation in several panels. Bob Rupczynski of McDonald's called brand safety a priority of the chain; and Carolyn Everson of Facebook pointed to the difficulties of creating an environment that benefits consumers and advertisers while protecting brands.