AMC Networks is offering an array of free programming as part of its "We're With You" campaign. The content, which will be available across a variety of online sites, includes nature documentaries from BBC America, full seasons of some IFC shows and half of Season 10 of "The Walking Dead."
The mobile video service Quibi launched today, offering the first 90 days free to subscribers until the 20th of the month, and CEO Meg Whitman offered cautious optimism amid uncertainty regarding how people will react to short-form cellphone-based content while stuck at home to stop the spread of the coronavirus. "People still have their in-between moments to be entertained, whether after home schooling or meetings," she said.
Programmatic has come a long way from the display space, Sudipto Das of PubMatic writes, giving advertisers opportunities to communicate with engaged consumers on over-the-top and connected TVs. He notes the coming advantages of automation, personalization and measurement, and highlights challenges that still need to be overcome.
Some smaller movie exhibitors, traditionally enemies of streaming, have begun delivering first-run films to sheltering viewers over "virtual cinemas," with most digital tickets costing about $12 for a multi-day rental. "We figured it was better to maintain a relationship with our patrons and distributors," said Greg Laemmle, who owns a Los Angeles chain of art-house cinemas.
Jason Kilar, who was previously Hulu's chief executive officer, will soon be filling John Stankey's former role as leader of WarnerMedia. HBO and the upcoming HBO Max streaming service will be under Kilar's control, as will Warner Bros. and CNN.
YouTube is readying to launch a short-form video feature, which is expected to emulate TikTok. Shorts will be offered within YouTube's app and enable users to utilize the platform's licensed music library to create and upload videos.
Comcast has earmarked $500 million for employee wages and benefits "where operations have been paused or impacted" by the coronavirus quarantines. Brian Roberts, the company's CEO, added that he and other top executives will donate their salaries to outbreak-focused charities.
A Nielsen analysis of its Streaming Meter service and People Meter found an 85% increase of video streamed to TVs during the first three weeks of March compared to the same period last year as more people stayed inside. Netflix garnered 29% of the estimated 400 billion minutes streaming to TVs, followed by YouTube, Hulu and Amazon Prime; and the analysis didn't include mobile or PC video streaming.
The US Defense Information Systems Agency has awarded Comcast Business a $9.3 million, 10-year contract to construct ethernet gateways for its northeastern information network. Comcast will use the Ethernet Virtual Private Line platform that's designed to provide a point-to-multipoint secure network between various locations.