Altice has released an ad tied in with its new "Feel the Connection" campaign that uses puppets and CGI to promote the cable company's Amplify speaker line. The spots are designed to promote connected products while showing they are easy to deploy and use.
The National Football League will appeal to the Supreme Court to reverse a federal appeals court decision involving DIRECTV's NFL Sunday Ticket that could result in giving teams the rights to distribute their own games. Individual channels could potentially be able to purchase games by team or even a la carte if the Supreme Court upholds the lower court ruling and allows an antitrust suit to go forward.
AMC Studios has put into development a series based on novels from science-fiction author Jeff VanderMeer, with the writer serving as a creative consultant and executive producer, the company said. The dystopian futuristic "Borne" novels chronicle characters in the ruins of a city that an evil corporation destroyed.
Melanie Cohn, Dunkin' Brands' senior brand engagement manager, discusses video content produced by influencers and how the company is increasing engagement on YouTube and Instagram. She also talks about brand safety as a priority and the emergence of newer players, such as TikTok, Facebook Watch, IGTV and Snapchat.
AT&T's video subscriber losses will moderate after peaking last quarter, John Stephens, the company's chief financial officer, predicted, telling an investor conference that the company's upcoming HBO Max streaming service is "the key aspect" of its strategy. The telecom, which has projected that HBO Max will reach 50 million subscribers in the US within the upcoming five years or so, will also benefit from having fewer customers paying discounted prices and from its new AT&T TV live streaming service, Stephens said.
Comcast became the first cable company to provide American Sign Language support on customer calls, with the ASL Now feature available for its Xfinity and Internet Essentials services. The cable company teamed up with the Connect Direct program to introduce ASL Now, and has also implemented an accessibility page for Internet Essentials.
The British streaming service iPlayer enjoyed a "record-breaking" year with 3.55 billion views through October, a 10% increase year-to-year from 2019, the BBC's Charlotte Moore said. She cited the popularity of such shows as "His Dark Materials" and the UK take on "RuPaul's Drag Race" as reasons for the iPlayer's growth.
Connected TV advertising budgets in the US are expected to grow from $7 billion this year to more than $14 billion in 2023, eMarketer forecasts. Figuring out who is responsible for CTV planning and buying at agencies is a challenge because it sometimes falls to the linear TV team and sometimes to the digital team, and the distinction is blurring, Ross Benes writes.
Sourcepoint is rolling out a tool to enable businesses to capture over-the-top and connected TV privacy preferences to adhere to General Data Protection Regulation and California Consumer Privacy Act compliance. "As users become accustomed to accessing content anywhere, at any time, media owners need to take responsibility for understanding consumers' data privacy preferences, and OTT and CTV are no exception," says Ben Barokas, Sourcepoint CEO and co-founder.
In Demand has reached agreements with a pair of boxing and wrestling promoters to deliver a minimum of eight events on pay-per-view in 2020. The distributor says it will deliver at least one event each quarter, possibly starting by pairing Deontay Wilder, the current heavyweight champion, and Tyson Fury in a rematch on Feb. 22.