Cable One will be acquiring Clearwave Communications in a move to extend its business service reach across southern Illinois. The deal, which is likely to close early next year, will add 2,700 customers to Cable One's fiber footprint.
AMC and A+E Networks are joining the beta test of comScore's new advertising metric platform, Campaign Ratings. The product is designed to help marketers efficiently receive unduplicated feedback about their advertising campaigns across mobile, over-the-top and linear TV platforms, as well as desktop.
Agency executives report that Snapchat's $50 "Snap Ads to AR" unit is resulting in more brands experimenting with augmented reality on the platform, which previously was only accessible via national carousel slots that cost $500,000. "It allows us to sell marketing plans and ideas to our clients who before might have ignored Snap because of price," said Paper Triangles' Frank Shi.
Nintendo Wii users will no longer be able to watch streaming video through the console after Jan. 31, 2019, Netflix has told customers. Hulu and YouTube are offered through Nintendo's newest console, the Switch, and other streaming services may follow.
Chip and Joanna Gaines, whose hit HGTV show "Fixer Upper" ended in April, are in talks with Discovery to rebrand one of its cable channels and take the creative reins. The couple say the channel would feature family-friendly lifestyle content through their Magnolia production company, much of it filmed in their hometown of Waco, Texas.
NBCUniversal planned several innovative strategies to help sponsors connect with viewers of the 2018 People's Choice Awards, which aired this weekend on E!, including "picture-in-picture" ads that didn't interrupt the program. "This is about making commercials smarter to keep our audiences engaged, ultimately aiding our advertisers' messaging," wrote Laura Molen, the company's president of advertising sales and partnerships.
Marketers who use influencers must win the trust of social users by being completely transparent about paid posts via prominent disclosures, writes Andrew Arnold. Identify and adhere to the best practices for transparency on each social platform and collaborate only with influencers who have a genuine affinity for your brand to appeal to consumers who seek authenticity, he writes.
Xfinity subscribers can now subscribe to the Brown Sugar over-the-top streaming service on Comcast's X1 platform for $3.99 monthly. The offering, from Bounce, features boxing, original programming and movies aimed at African-American audiences.
Over-the-top network Cheddar is premiering "Cheddar Sports," an hourlong show devoted to esports that will air three times a week and may expand to a daily schedule. Logitech is the show's sole sponsor, allowing Cheddar to present content without commercial breaks while featuring Logitech's esports-driven products in the program.
Hearst Magazines and The Ritz-Carlton have joined together to produce five short films by five filmmakers for a global digital and video campaign titled "The Stay." The films showcase what a stay at Ritz-Carlton properties encompasses and run about 10 minutes each, with a trailer released last week.