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8/19/2019

Microsoft dispelled reports that the company might release a streaming-only Xbox console next year, saying that the upcoming Project Scarlett will only introduce a high-end model with local gaming capability. The company's Project xCloud will, however, allow users to make their Xbox One consoles function as streaming servers.

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The Verge, PC Magazine
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Microsoft
8/19/2019

Kroger, with 360i, has launched a "#TransformUrDorm" campaign on TikTok that challenges college students to share videos of their "cool and essential dorm room transformations" and also enables them to buy the brand's products within the app. The push is being promoted with videos from four TikTok influencers and is the first time a brand has used the app's "Hashtag Challenge Plus" feature, which enables in-app shopping as part of a sponsored hashtag challenge.

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Kroger, 360i
8/19/2019

Discovery will partner with Cox Media's Gamut to provide advertising inventory for over-the-top platforms in local markets, the company announced, saying the deal gives Gamut access to events on Discovery's substantial trove of networks. Discovery added services it bought from Scripps Networks to its 12 TV Everywhere "Go" apps last year.

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FierceVideo
8/16/2019

72andSunny Los Angeles' new stirring 60-second spot celebrates the upcoming 100th season of the NFL and features players and fans singing "We ready" to the tune of the classic song "Na Na Hey Hey Kiss Him Goodbye." The ad is running across TV, the NFL Network and across social from the NFL and players' accounts.

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NFL, 72andSunny
8/16/2019

Absolut tapped singer and rapper Lizzo to launch its strawberry and apple juice drinks. The social spot, "Absolut Juice Strawberry #GetJuicy," shows Lizzo bathing in a beverage as she sings her hit, "Juice."

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Lizzo, Absolut, Lizzo
8/16/2019

Charter is doubling down on its campaign against password sharing in its carriage deal with Disney as both companies announced a partnership "to implement business rules and techniques" to fight the behavior. Charter has reportedly been urging programmers to ask for more frequent logins and cut down on simultaneous streams since 2017, with Disney limiting its ESPN+ app.

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Fast Company online
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Disney
8/16/2019

NBC Sports Gold will make a $60 annual Figure Skating Pass a direct-to-consumer option in September, the Comcast-owned over-the-top service said. The channel will provide over 400 live, ad-free skating events -- with upwards of 300 exclusive -- each year from both domestic and international competitions.

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Multichannel News
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NBC, NBC
8/16/2019

"Friday Night Stripes" from Adidas and Intersport is coming back to Twitter for a second season following the livestreaming series' success last year when it garnered 32.6 million video views and more than 15.6 million live viewers. The live show streams high-school-football games and enables fans to tweet and interact in real time.

8/16/2019

A slowdown in the growth of virtual multichannel video programming distributors will help curtail the cord-cutting trend, says MoffettNathanson's Craig Moffett, who points to recent increases in price as a primary factor for sluggish MPVD results over the second three months of 2019. He named YouTube TV and Hulu + Live TV as the biggest recent winners among vMVPDs.

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Craig Moffett, Hulu, YouTube
8/16/2019

E! will debut "Meet the Frasers," a reality sitcom series, next year, the network said. The show will follow the lives of a Rhode Island psychic medium and his beauty contest winner girlfriend, as well as their extended families.

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Variety online