A recent report from the Government Accountability Office states that the Federal Communications Commission's system of gathering information about tribal lands' access to broadband is inaccurate. The GAO suggests that the FCC set up methods of obtaining tribal perspectives and collect data in ways that take tribes' actual situations into account.
Five major stations -- including Fox, Univision and NBC -- have committed to adopting next-generation ATSC 3.0 broadcast standards within two years. The technology is being tested in Phoenix, and it offers consumers digital-esque interaction, as well as mobile access to content, while giving station owners opportunities to expand ad revenue.
McCann's new 60-second ad for Nespresso, "The Quest," stars George Clooney as a medieval knight and also features actor Natalie Dormer. The global campaign includes an additional 30-second spot and social content that delves into the stories of the people who bring the coffee to market.
Mobile advertising investment will account for 43% of all US ad spend by 2020, hitting $113.21 billion to TV's $69.52 billion, and will take a larger share than all traditional media combined, eMarketer predicts. "Even the strongholds of TV, such as live sports and news, are starting to move online, and people are consuming them on the go through mobile devices," says eMarketer's Martin Utreras.
Hulu CEO Randy Freer recently said that the service may offer smaller bundles of programming that would include news and sports while limiting cable content to on-demand shows. The move could let Hulu eliminate network carriage fees and attract customers looking for cost-friendly options.
Netflix added 7 million new subscribers in the third quarter, surpassing expectations and bringing its total customer base to 137 million. The milestone further solidifies Netflix's status as the most popular online video provider in the world.
Midcontinent Communications is trying out fixed wireless speeds of 100 megabits per second to bring broadband services to remote areas. "It would be detrimental to rural America if valuable and limited spectrum was allocated only to 5G, especially as 5G requires a high concentration of small cells to operate," says Justin Forde, senior director of government relations at Midco.
Viacom International Media Networks has launched the Nickelodeon Chinese Animation Development Project to produce animated shows for the Chinese market and beyond. The five-year project will include up to two productions annually, including a mix of new programming and Chinese adaptations of Nickelodeon shows.
Facebook is partnering with MTV to reboot "The Real World" and bring buzz to its Facebook Watch video platform. Facebook tools such as Live, Premiere and Watch Party will make the show more interactive for viewers than its previous TV iteration, with the ability to vote on and have conversations with the cast.
Marketers are suing Facebook, alleging the social network inflated video metrics by as much as 900%. Facebook in 2016 admitted to overestimating the amount of time consumers spent viewing ads, but the lawsuit claims the company was aware of the error as early as January 2015.