Discovery is relaunching its Velocity channel as the MotorTrend Network on Black Friday in an effort to complement specific genres with multiplatform services. Promotion for MotorTrend will start this week.
Disney is reportedly negotiating a buyout of its European A+E Network channels with Hearst, a divesting condition set forth by the EU after it approved Disney's acquisition of 21st Century Fox. The partnership between the two companies goes back to the 1984 introduction of A+E Networks; this deal might signify a larger transaction in the future, but neither company has commented.
The Justice Department has reached a settlement with six broadcasters to end the unlawful sharing of advertising information, which stifled competition. The group, which includes Tribune Media Co., Sinclair Broadcast Group and Meredith Corp., will not have to pay fines.
The New York Yankees are reportedly in talks to buy the YES Network back from Disney, and investors have signed on to the transaction. The team owns 20% of the regional sports network and has not commented on the potential deal.
Valerie Bertinelli has signed a deal with Food Network that will have her cooking up a new show, "Family Food Showdown," in which families will compete in three cooking challenges with $10,000 at stake; Bertinelli will also continue to advise young contestants on "Kids Baking Championship." Bertinelli is best known for her role in the 1970s sitcom "One Day at a Time," but she has been working with Food Network for several years.
Cartoon Network will be commemorating 20 years of "The Powerpuff Girls" with show-themed products, programming and the Empowerpuff Program, a yearlong internship. Interns will act as brand ambassadors and contribute to the marketing and production agenda.
Cable One will be acquiring Clearwave Communications in a move to extend its business service reach across southern Illinois. The deal, which is likely to close early next year, will add 2,700 customers to Cable One's fiber footprint.
AMC and A+E Networks are joining the beta test of comScore's new advertising metric platform, Campaign Ratings. The product is designed to help marketers efficiently receive unduplicated feedback about their advertising campaigns across mobile, over-the-top and linear TV platforms, as well as desktop.
Agency executives report that Snapchat's $50 "Snap Ads to AR" unit is resulting in more brands experimenting with augmented reality on the platform, which previously was only accessible via national carousel slots that cost $500,000. "It allows us to sell marketing plans and ideas to our clients who before might have ignored Snap because of price," said Paper Triangles' Frank Shi.
Nintendo Wii users will no longer be able to watch streaming video through the console after Jan. 31, 2019, Netflix has told customers. Hulu and YouTube are offered through Nintendo's newest console, the Switch, and other streaming services may follow.